Slides

1. MEDIA AND
INFORMATION
LITERACY

2. WHAT HAVE WE
LEARNED SO
FAR?
Image from memegenerator. net

3. But wait, let us do..

4. EXPLAIN THE PASSAGE:
“The medium is the
message”.
- Marshall McLuhan, 1964

5. LET US REFLECT.
WHAT DID WE
DO?
WHAT DID U
REALIZE AFTER
THE ACTIVITY? Image grabbed from trinitygracechurch.com

6. Codes, Conventions, and Messages
LESSON SIX:
MEDIA AND INFORMATION
LANGUAGES

7. The Lesson Proper
SESSION OBJECTIVE/S:
EVALUATES EVERYDAY MEDIA AND
INFORMATION WITH REGARD TO
GENRE, CODES, CONVENTION, AND
MESSAGES; IN REGARDS WITH
AUDIENCE, PRODUCERS, AND OTHER
STAKEHOLDERS.

9. •What was the
title of the movie
trailer?
•What was it
about?

10. •pertains to the technical and symbolic
ingredients or codes and conventions
that media and information
professionals may select and use in an
effort to communicate ideas,
information and knowledge.
What is LANGUAGE?

11. •codes, conventions, formats,
symbols and narrative structures
that indicate the meaning of
media messages to an audience.
What is MEDIA LANGUAGE?

12. •comes from the French
word meaning 'type' or
'class‘
•can be recognized by its
common set of
distinguishing features
(codes and conventions)
What is GENRE?

13. •In the media context,
refers to a standard or
norm that acts as a
rule governing
behaviour.
What are CONVENTIONS?

15. •Systems of signs
which creates
meaning
And, CODES?

16. Types of CODES
Technical Symbolic Written

18. Types of CODES
Technical
Technical codes include sound,
camera angles, types of shots and
lighting. They may include, for
example, ominous music to
communicate danger in a feature
film, or high-angle camera shots to
create a feeling of power in a
photograph.

19. TECHNICAL CODES:
CAMERA TECHNIQUE
Basic Camera
Shots
• Extreme Wide Shot
• Wide Shot
• Medium Shot
• Medium Close-Up
• Close-up
• Extreme Close-Up
Advance Camera
Shot
• Two Shot
• Cut away
• Over the shoulder
• Point of view
• Selective focus
• Arc shot
Camera Angles
• Eye-level
• High angle
• Low angle
• Birds eye view
• Worms eye view
• Slanted (canted)

23. •Zoom
Without a doubt, zooming is the most used (and
therefore, most overused) camera movement there is. If
you are going to use zoom, try to use it creatively.
Zoom in or out from an unexpected, yet important, object
or person in your shot. Use a quick zoom to add energy to
a fast-paced piece. Don’t get stuck with your zoom as your
default move!
TECHNICAL CODES:
CAMERA TECHNIQUE

24. •Pan
Panning is when you move your camera
horizontally; either left to right or right to left, while
its base is fixated on a certain point. You are not
moving the position of the camera itself, just the
direction it faces. These types of shots are great for
establishing a sense of location within your story.
TECHNICAL CODES:
CAMERA TECHNIQUE

25. •Tilt
Tilting is when you move the camera vertically,
up to down or down to up, while its base is fixated
to a certain point. Again, like panning, this move
typically involves the use of a tripod where the
camera is stationary but you move the angle it
points to. These shots are popular when introducing
a character, especially one of grandeur, in a movie.
TECHNICAL CODES:
CAMERA TECHNIQUE

26. •Dolly
A dolly is when you move the entire camera
forwards and backwards, typically on some sort of
track or motorized vehicle. This type of movement
can create beautiful, flowing effects when done
correctly. If you want to attempt a dolly, make sure
your track is stable and will allow for fluid
movement.
TECHNICAL CODES:
CAMERA TECHNIQUE

27. •Truck
Trucking is the same as dollying, only
you are moving the camera from left to
right instead of in and out. Again, it is best
to do this using a fluid motion track that
will eliminate any jerking or friction.
TECHNICAL CODES:
CAMERA TECHNIQUE

28. •Pedestal
A pedestal is when you move the camera
camera vertically up or down while it is fixated
in one location. This term came from the use
of studio cameras when the operators would
have to adjust the pedestal the camera sat on
to compensate for the height of the subject. A
pedestal move is easy to do when the camera
is fixated to an adjustable tripod.
TECHNICAL CODES:
CAMERA TECHNIQUE

29. •Rack Focus
Rack focus is not as much of a camera
move as it is a technique, but many amateurs
overlook this essential skill. You adjust the lens
to start an image blurry and then slowly make
it crisper, or vice versa. It is an extremely
effective way for you to change your audience’s
focus from one subject to another.
TECHNICAL CODES:
CAMERA TECHNIQUE

31. Types of CODES
Symbolic
Symbolic codes include the language,
dress or actions of characters, or
iconic symbols that are easily
understood. For example, a red rose
may be used symbolically to convey
romance, or a clenched fist may be
used to communicate anger

33. Types of CODES
Written
use of language style and textual
layout (headlines, captions, speech
bubbles, language style, etc. )

34. •the information
sent from a source
to a receiver.
What are MESSAGES?

35. •the group of
consumers for whom a
media message was
constructed as well as
anyone else who is
exposed to the
message.
What is an AUDIENCE?

36. •people engaged in the
process of creating and
putting together media
content to make a
finished media
product.
Who are PRODUCERS?

37. •libraries, archives,
museums, internet and
other relevant
information providers.
And, other STAKEHOLDERS?

38. LET
US
DO A,

41. PERFORMANCE
TASK:
KINDLY ASK A COPY FROM
YOUR INSTRUCTOR 