SlideShare a Scribd company logo
Supporting Community  in Third Places  with Situated Social Software Joe McCarthy Principal Instigator Strands Labs Seattle Shelly Farnham Research Consultant Waggle Labs
A relaxed, research conversation http://www.slideshare.net/ gumption Too fast / too much?  View the slides and follow along / catch up later:
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conversation Topics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
But first, a word from our sponsor People-powered discovery http://www.strands.com
Strands Labs Seattle Mission: “ To design, develop and deploy  technologies  that weave together the  various strands  of our  activities, interests and passions  to  bridge the gaps  between the  digital and physical worlds  and  help people relate  to the other  people, places and things  around them  in ways that offer  value to all participants .” [http://gumption.typepad.com/blog/2008/03/innovating-at-m.html] Bringing people-powered discovery to physical places and events. Location:
Third Places ,[object Object],[object Object],[object Object]
Great, Good Places ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Characteristics of Third Places ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promise of Third Places ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Perils of [technology in] Third Places Cyber-nomads are “ hollowing out ” cafés that offer WiFi, rendering them “ physically inhabited but psychologically evacuated”  leaving people “ more isolated   than they would be if the café were merely empty.” -- James E. Katz, Professor of Communications, Rutgers University
Local variations on the theme
How can technology  enhance community within cafés? Four observations … and a solution
Social Networking:  online vs. offline
Maintaining Friendships through Social Media  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Situated Software ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Existing “technologies” for  enhancing community in cafés
What if we could … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Strands Community Collage (CoCollage) A large computer display showing  a collage of photos and quotes  uploaded to a special web site  by patrons and staff in a café  or other community-oriented place.
CoCollage features People Stuff (photos & quotes) Commenting, voting Uploading Messaging The big screen
Sharing your stuff Facebook photos Quotes Flickr photos Photos from your computer Photos via email
Conversations & Connections Comment, vote, flag Public & private messages Online Offline
Initial deployment: Trabant Coffee
Initial Studies Journal of Service Research,  Vol. 10, No. 1, 43-59 (2007)
Study 1: Individual psycho-social factors influencing adoption and use ,[object Object],[object Object],[object Object]
Measurements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sense of Community Place Attachment
Size and Activity of Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questionnaire:  Existing Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Raw Correlations ,[object Object],Bolded items are statistically significant at p < .05.
Raw Correlations ,[object Object],[object Object],Bolded items are statistically significant at p < .05.
Predictors of Adoption ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Early CoCollage Usage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Percentage of users who engaged in each type of activity, with means
Conclusions of Study 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Measuring the Impact of Third Place Attachment on the Adoption of a Place-Based Community Technology Shelly D. Farnham, Joseph F. McCarthy, Yagnesh Patel, Sameer Ahuja, Daniel Norman, William R. Hazlewood, Josh Lind Proc. of the 27th Int'l. Conf on Human Factors in Computing Systems (CHI 2009) , 2153 - 2156.
Study 2: Impact over time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Usage after 1 month vs. 2 months Percentage of users who engaged in each type of activity, with means
Types of images shared Random sample of 150 images, after 2 months of use
Place Attachment & Neighboring ,[object Object],[object Object],Place Attachment Neighboring
What do you like about CoCollage? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of interactions? ,[object Object],[object Object]
What do you dislike about CoCollage? ,[object Object],[object Object],[object Object],[object Object]
How can we improve CoCollage? ,[object Object],[object Object]
What is CoCollage? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interactions & sense of community Survey: To what extent did CoCollage increase … * Interactions  in café Sense of community  in   café ,[object Object],(81% > 1) (95% > 1) Supporting Community in Third Places with Situated Social Software Joseph F. McCarthy, Shelly D. Farnham, Yogi Patel, Sameer Ahuja, Daniel Norman, William R. Hazlewood & Josh Lind To appear in  International Conference on Communities & Technologies (C&T 2009)
Related Work
Related Work: Proactive Displays Augmenting the Social Space of an Academic Conference Joseph F. McCarthy, David W. McDonald, Suzanne Soroczak, David H. Nguyen and Al M. Rashid ACM 2004 Conference on Computer Supported Cooperative Work (CSCW 2004) Proactive Displays: Supporting Awareness in Fluid Social Environments David W. McDonald, Joseph F. McCarthy, Suzanne Soroczak, David H. Nguyen and Al M. Rashid ACM Transactions on Computer-Human Interactions (TOCHI), Vol. 14, No. 4, January 2008 promoting awareness and interactions at a conference AUTOSPEAKERID, TICKET2TALK, NEIGHBORHOOD WINDOW
Related Work: Proactive Displays The Context, Content & Community (C3) Collage promoting awareness and interactions in the workplace The Context, Content & Community Collage: Sharing Personal Digital Media in the Physical Workplace Joseph F. McCarthy, Ben Congleton, F. Maxwell Harper ACM 2008 Conference on Computer Supported Cooperative Work (CSCW 2008)
Related Work (1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Related Work: Research (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Related Work: Research (3) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Related Work: Research (4) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Public and Situated Displays O’Hara, Perry, Churchill, Russell
Related Work: Commercial Awareness / Interactions at Events Digital Signage Captivate TV ClearChannel,  et al. RippleTV Danoo
Related Work: low tech ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://gumption.typepad.com/blog/2005/05/whats_in_a_name.html http://gumption.typepad.com/blog/2005/06/reciprocal_self.html
OneKeyAway / MatchlinC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Related Work: Alone Together Two Hours of Joint Solitude http://www.coffeegeek.com/opinions/cafestage/10-19-2005 Alone Together http://blogs.parc.com/playon/
The Strands Labs Seattle Team Yogi Patel Tech Lead Shelly Farnham Research Consultant Joe McCarthy Principal Instigator Josh Lind Designer / Developer Dan Norman Design Lead Sameer Ahuja (former intern) Richie Hazlewood (former intern) Tyler Phillipi Bus Dev Manager
CoCollage partners, Q3 2008
CoCollage partners, Q4 2008
CoCollage partners, Q1 2009
Future Work / Conversation Topics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Community characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sustainable revenue model ,[object Object],[object Object]
Thanks! ,[object Object],[object Object],[object Object],[object Object],[object Object]

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CoCollage UW iSchool 20090515

  • 1. Supporting Community in Third Places with Situated Social Software Joe McCarthy Principal Instigator Strands Labs Seattle Shelly Farnham Research Consultant Waggle Labs
  • 2. A relaxed, research conversation http://www.slideshare.net/ gumption Too fast / too much? View the slides and follow along / catch up later:
  • 3.
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  • 5. But first, a word from our sponsor People-powered discovery http://www.strands.com
  • 6. Strands Labs Seattle Mission: “ To design, develop and deploy technologies that weave together the various strands of our activities, interests and passions to bridge the gaps between the digital and physical worlds and help people relate to the other people, places and things around them in ways that offer value to all participants .” [http://gumption.typepad.com/blog/2008/03/innovating-at-m.html] Bringing people-powered discovery to physical places and events. Location:
  • 7.
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  • 11. Perils of [technology in] Third Places Cyber-nomads are “ hollowing out ” cafés that offer WiFi, rendering them “ physically inhabited but psychologically evacuated” leaving people “ more isolated than they would be if the café were merely empty.” -- James E. Katz, Professor of Communications, Rutgers University
  • 12. Local variations on the theme
  • 13. How can technology enhance community within cafés? Four observations … and a solution
  • 14. Social Networking: online vs. offline
  • 15.
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  • 17. Existing “technologies” for enhancing community in cafés
  • 18.
  • 19. The Strands Community Collage (CoCollage) A large computer display showing a collage of photos and quotes uploaded to a special web site by patrons and staff in a café or other community-oriented place.
  • 20. CoCollage features People Stuff (photos & quotes) Commenting, voting Uploading Messaging The big screen
  • 21. Sharing your stuff Facebook photos Quotes Flickr photos Photos from your computer Photos via email
  • 22. Conversations & Connections Comment, vote, flag Public & private messages Online Offline
  • 24. Initial Studies Journal of Service Research, Vol. 10, No. 1, 43-59 (2007)
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  • 36. Usage after 1 month vs. 2 months Percentage of users who engaged in each type of activity, with means
  • 37. Types of images shared Random sample of 150 images, after 2 months of use
  • 38.
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  • 41.
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  • 46. Related Work: Proactive Displays Augmenting the Social Space of an Academic Conference Joseph F. McCarthy, David W. McDonald, Suzanne Soroczak, David H. Nguyen and Al M. Rashid ACM 2004 Conference on Computer Supported Cooperative Work (CSCW 2004) Proactive Displays: Supporting Awareness in Fluid Social Environments David W. McDonald, Joseph F. McCarthy, Suzanne Soroczak, David H. Nguyen and Al M. Rashid ACM Transactions on Computer-Human Interactions (TOCHI), Vol. 14, No. 4, January 2008 promoting awareness and interactions at a conference AUTOSPEAKERID, TICKET2TALK, NEIGHBORHOOD WINDOW
  • 47. Related Work: Proactive Displays The Context, Content & Community (C3) Collage promoting awareness and interactions in the workplace The Context, Content & Community Collage: Sharing Personal Digital Media in the Physical Workplace Joseph F. McCarthy, Ben Congleton, F. Maxwell Harper ACM 2008 Conference on Computer Supported Cooperative Work (CSCW 2008)
  • 48.
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  • 51.
  • 52. Related Work: Commercial Awareness / Interactions at Events Digital Signage Captivate TV ClearChannel, et al. RippleTV Danoo
  • 53.
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  • 55. Related Work: Alone Together Two Hours of Joint Solitude http://www.coffeegeek.com/opinions/cafestage/10-19-2005 Alone Together http://blogs.parc.com/playon/
  • 56. The Strands Labs Seattle Team Yogi Patel Tech Lead Shelly Farnham Research Consultant Joe McCarthy Principal Instigator Josh Lind Designer / Developer Dan Norman Design Lead Sameer Ahuja (former intern) Richie Hazlewood (former intern) Tyler Phillipi Bus Dev Manager
  • 60.
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  • 64.