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Hometown Websites
- 1. Hometown Websites: MaintainingCross-border ConnectionsLuis A. Castro, Victor M. GonzalezThe University of ManchesterC&T 2009: State College, PA, June, 26th 20091
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- 3. OutlineIntroductionResearch questionsMethodologyResults &discussionConclusions3
- 4. Community ConnectionsModern communicationservices allow migrants to maintain strong connections with their home communitiesLinkages are kept for several different reasons such as homesickness, memories, symbolic attachment, etc.Transnational communities are integrated into the country that receive them at the same time that remain connected to their country of origin (Levitt, 2001)In-person visits and phone calls are still the main way of keeping linkagesGlobal: Diasporic websites connect expatriates with others of the same ethnicity or nationality (e.g., USAIndian.Net) – Imagined?Local: Hometown websites work as a reunion point whereby localised topics are circulated and discussed across the borders – Real?4
- 5. Research questionsWhat isthe nature of communication exchanges on hometown websites?How do communication exchanges fluctuate over time on hometown websites?What kind of content is more attractive for users on hometown websites?5
- 6. MethodologyContent analysis (Apr07-Mar08)PublishedNews notesShared PhotosGuestbook entriesInitial sample of items (10-15%) helped to define a coding schemeItems were independently coded by each authorAgreement pct: 73.2% photos, 82.6% entries & 83.1% News notes6
- 7. San Luis dela Paz (SL)Municipality in the central state of Guanajuato, MexicoPopulation: 101,370 inhabitants in 2005High degree of outmigration (INEGI)7
- 8. The website ofSLIt has been running since 2000It began as a website run by volunteers to ‘promote the municipality and place the town closer to those born there but currently living away from the community’8
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- 10. Weekly visitor traffic(Apr07-Mar08)High TrafficLow Traffic10
- 11. Content creation (Apr07-Mar08)Mother’sDayChristmasPageant ContestLocal Fair11
- 12. Services analyzedGuestbook –1,019 entriesText-based channel adopted as a public mailbox46% of entries are Greetings; 18% are personal messagesPhotos – 1,015 photos71% of the photos were posted by migrants; 12% by non-migrants; the rest could not be identified30% New Life; 8% Local Life in San LuisNews – 295 notesOne-way, outbound communication by webmastersAlmost half of the entries are about Socio-civic events12
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- 14. Temporal PatternsThe analysiswas focused on the date of creation and number of views of each item. We expected:High traffic weeks & content creation correlatedSignificant positive correlation between the number of photos and the site traffic (rho=0.305, N=53, p=0.026, two-tailed) Major offline events would increase content creationSignificant positive correlation between the number of Photos uploaded and the number of News published (rho=0.390, N=53, p=0.004, two-tailed)14
- 15. Weekly average ofitems created per High and Low traffic weeks 15* F(1 51)=5.077, p=0.029
- 16. Weekly average itemviews per High and Low traffic weeks 16
- 17. Content creation &InterestNews are read the same regarding the time of the year when they are publishedNo significant differences in the average number of times a note is read between News published during high and low traffic weeks (F(1,293)=1.293, p=0.256) Photos are viewed more if they are published during low traffic weeksThere is a significant difference in the number of times a photo is viewed between photos published during high (avg. 30.98 views) and low traffic weeks (avg. 57.2 views) (F(1,1013)=85.638, p<0.0005) 17
- 18. Content creation &Interest (2)Informative Notes (e.g., historical information) are read as twice as much if they are published during low traffic weeksThere is a significant difference in the average number of times an Informative note is read between High and Low traffic weeks (t=2.918, df=41.002, p=0.006, two-tailed)All types of photos are viewed more if they are published during low traffic weeksThere is a significant difference in the average number of times a photo is viewed between High and Low traffic weeks for all categories: Local Life: 33% more (t=3.096, df=52.353, p=0.003, two-tailed)New Life: 77% more (t=4.482, df=295.116, p<0.005, two-tailed)Other: 50% more (t=2.052, df=21.140, p=0.053, two-tailed)Relationships: 96% (t=10.523, df=575.877, p<0.005, two-tailed) 18
- 19. DiscussionAbout half ofthe entries of the guestbook correspond to simple greetings which can be understood as a manifestation of continuous presence (Licoppe, 2004) and expression of interest in the community
- 20. A significant numberof photos show self-portraits which might be a desire to show an updated look
- 21. It is stillunclear how being connected to the community can be translated into more participation in community life (For instance, see (Carroll et al., 2005))
- 22. Analysis shows thatthere is no significant difference in the number of items created during High Traffic periods, excluding photos. In other words, there is a continuous stream of content which remains steady over the year. 19
- 23. DiscussionSan Luis dela Paz can be seen as an exposed community where the local identity seems to be endangered by the intrusion of foreign values which, paradoxically, are also conveyed through the website by means of images of the New Life and Self-portraitsMigrants use the website as one of the strategies to maintain their local identities (e.g., historical information, in-group discourse)The website of San Luis de la Paz works as a bidirectional exchange of culture and practices which seem to delineate some aspects of the social life of migrants and non-migrants20
Editor's Notes
- #5 These days, modern communication services available in the market such as IM or Skype help to diminish communication needs imposed by distance. This is the case of migrants who use them to stay in touch with their families and friends and also to maintain strong connections with their home communities. There have been several studies that have intended to study the motivations of keeping those links. Many of those suggest that these links are kept because of homesickness, childhood memories, symbolic attachment or even social capital. However, there are others who maintain these connections not only because of nostalgia but because of the hope of an eventual return to the homelandThese connections often lead to scenarios where migrants remain connected to their places of origin without an interference whatsoever with the cultural assimilation of the host country. These scenarios are referred to in the literature as transnational communities. These types of communities are not bounded by national borders but they are integrated, to a varying degrees, with the country that receive them, at the same time that remain connected to the countries that leave behindDespite recent technological innovations, in-person visits to the homeland and telephone calls with family and close friends are still the main way to maintain connections with the places of origin. In many cases, the Internet has become also one of the main ways to be in contact with the home community. These contacts, however, at least online seem to be happening at different levels.First, many migrants use the Internet to connect with other migrants of the same ethnicity or nationality which can help them to obtain a broader perspective on an issue of collective interest such as politics or even less explicit subjects such as the construction of their identity.Because of their discursive nature, many of these websites influence the way migrants’ identities are reconstructed whilst abroad. At the same time, notions of home can be renegotiated since home has been considered an expression of one’s identity. This is the case of many Diasporic websites in Mexico where, until now, we have not found a single website trying to include the entire Mexican Diaspora abroad. On the contrary, the majority of these websites are used at the village level. We refer to these websites to as Hometown Websites.At least online, Mexicans in the US seem to maintain the identities at a local level rather than national level. Hometown websites are then a supplementary way of maintaining strong connections to the homeland and as a way to reconnect with old friends and daily life in the home community.
- #8 To better investigate the phenomenon under study, we analysed a website belonging to the community of San Luis de la Paz, which was chosen due to the activity and willingness of the webmasters to collaborate. The municipality of San Luis de la Paz is located in the state of Guanajuato in central Mexico. In 2005 had a population of over a hundred thousand inhabitants and, according to the National Institute for Statistics and Geography in Mexico, the municipality has a high degree of outmigration.
- #9 The website of San Luis de la Paz was initiated in 2000 by three brothers who volunteered to do the technical work as well to support financially the website with their oen moneyAccording to their creators, the website was created to promote the municipality and place the town close to those who were born there but currently away from the community
- #11 As you can see, the period analysed is from April 2007 until March 2008.The relatively sustained traffic from June till November may be following several major events in the community such as the regional fun fair in August, the Independence Day in September and the Day of the Dead in November. There is a clear valley in December can be due to the Christmas break that is when most migrants go back home for at least a couple of weeks. This break would explain the lack of interest in the website as they would be actually thereTo facilitate the analysis, we grouped visits weekly and classified weeks depending on their traffic. We considered high traffic weeks those with more than 10,000 visitors.
- #20 As seen, migrants use these sites to reconnect, be part of the community life and participate in establishing direct, peer-to-peer communication. However, we found revealing that about half of the entries of the guestbook correspond to simple greetings which can be understood as a manifestation of continuous presence We also found revealing the types of photos people share with others. Most photos present loved ones, particularly newborns, new friends, and new partners. However, most of them are actually self-portraits. We believe that this might reflect their desire to show an updated look. This clearly contrasts with an intuition we had as we expected more photos of the places they moved to. Instead, people share what they have and what they do for fun.
- #21 Usersaremigrants, non-migrants and return migrants originally from San Luis de la Paz which basically provided an appropriate setting for in-group discourse only thus enabling migrants to make very particular interpretations of the images and information conveyed on the website The site counts with information that could be potentially read by visitors who reached the site by accident such as historical information, we believe that this information is indeed used by members of the community to reinforce their local identity as this has been described previously as a defensive reaction to fast-paced change and globalizationMoreover, this framework allows us to see the situation of San Luis de la Paz as an exposed community where the local identity seems to be endangered by the intrusion of foreign values which, paradoxically, are also conveyed through the website by means of images of the New Life and Self-portraits. Some migrants also commented that youngsters in San Luis de la Paz are starting to imitate their counterparts in the USA in the way they dress since they think it is fashionable. In this way, the website of San Luis de la Paz works as a bidirectional exchange of culture and practices which seem to delineate some aspects of the social life of migrants and non-migrants.