Mayor of Your Domain: Finding Our Way With Geosocial Media
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An exploration of location-based/geosocial media platforms and options, and stories about how they are being used by colleges.
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Hewebithaca
Tim Nekritz from SUNY Oswego and Chris D'Orso from Stony Brook discuss how awesome student storytelling can be part of your communication strategy.
6 Suggestions for Successful Student Storytelling
SUNY Oswego's Tim Nekritz, director of digital communications, and student Lizzy Marks discuss how to find, empower and encourage student storytellers to enhance your social ecosystem.
Student Stories and Content Strategy: Given at ConfabEdu14
The document discusses SUNY Oswego's strategy of using student stories and content to help prospective students learn about the university. It outlines their goals of improving lives rather than just focusing on marketing. To achieve this, they empower current students like Alyssa Levenberg to create blog posts and videos sharing their experiences to help incoming students find their passion and make informed decisions. They provide coaching and feedback to help students succeed in telling relatable stories without focusing on likes, followers or going viral for its own sake.
Student Blogging/Video and Strategic Communication
SUNYCUAD 2013 presentation with Alyssa Levenberg (Alyssa Explains It All) on how SUNY Oswego works with students to create videos and blog entries that empower them with creativity while also solving institutional strategic communication goals. View Alyssa's video series at http://www.youtube.com/playlist?list=PLOveF0qZWALaOAa4gNf6YMsoyzMzT9v2_
Social Media 101: Business of Music Class
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Social Media 101 for Small Business
1. Social media includes platforms like Facebook, Twitter, YouTube, blogs and more that allow for interactive communication and connections between a range of audiences.
2. Effective social media use focuses on building connections through engaging content and conversations rather than one-way marketing. It requires being present, prepared, and responsive to have friendly discussions that meet organizational goals.
3. The document provides tips on using various social media platforms like Facebook, Twitter, YouTube, and geosocial tools to engage audiences and build connections. It stresses having a content strategy and monitoring interactions to facilitate conversations in line with community guidelines.
Social Media 101
The basics of using social media for your business, non-profit or educational institution. It's all about connecting with content that people care about.
Social Media 101: For Oswego County Opportunities
A wide-ranging presentation on social media for the wonderful folks who work for Oswego County Opportunities.
Social Media 101: A Beginner's Guide
1. Social media refers to interactive online platforms like Facebook, Twitter, YouTube, blogs and more that allow communication with audiences like students, faculty, alumni and others.
2. Social media provides a "third space" for customer service, interaction and sharing media-rich content with online audiences. It is also important because that is where many users spend their time.
3. When using social media, colleges should have goals and strategies for the tools used, be responsive to users, and focus on quality engaging content over pushing messages. Monitoring and cultivating conversations is important.
Social Media 101 for Staff
1. Social media refers to interactive online platforms like Facebook, Twitter, YouTube, blogs and more that allow communication with audiences like students, faculty, alumni and others.
2. Social media provides a "third space" for customer service, interaction and sharing media-rich content with online audiences. It is also important because that is where many users spend their time.
3. When using social media, institutions should have goals and strategies for the tools and content they use, be present, responsive, friendly in their communication, and remember to engage audiences and bring them back to the institution's main sites and messages.
Social Media 101
A quick look at the basics of social media -- the who, what, where, when, why and how for people of beginner to intermediate levels of experience.
Studentsome2
The document discusses using social media as a tool to engage prospective students. It recommends recruiting current students to participate in social media initiatives like maintaining Facebook pages, blogs, YouTube videos and Flickr accounts. Challenges mentioned include finding a diverse range of student experiences to share and preventing senioritis from reducing student blogger participation over time. The goal is to position the school as a vibrant academic institution and share its opportunities and friendly atmosphere through social media.
Students: Your Social Media Secret Weapons
Students are our best ambassadors in higher education and, in a climate where we have to do more with less, a real key to our ability to function in the social media sphere.
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