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Empowering People
         through Mobile Technologies
         in Developing Regions


                    Joe McCarthy
                    Principal Instigator
                    Nokia Research Center Palo Alto



1   © 2007 Nokia   Pop!Tech   Joe McCarthy
2   © 2007 Nokia   Pop!Tech   Joe McCarthy
3   © 2007 Nokia   Pop!Tech   Joe McCarthy
4   © 2007 Nokia   Pop!Tech   Joe McCarthy
5   © 2007 Nokia   Pop!Tech   Joe McCarthy
6   © 2007 Nokia   Pop!Tech   Joe McCarthy
7   © 2007 Nokia   Pop!Tech   Joe McCarthy
Nokia’s commitment to social responsibility




                                             http://www.nokia.com/A4126690




8   © 2007 Nokia   Pop!Tech   Joe McCarthy
Our research vision for the coming years




Become the global leader
of open innovation
for human mobility systems
of the fused physical and digital world,
giving birth to the growth of businesses for Nokia.
                                             http://research.nokia.com
9   © 2007 Nokia   Pop!Tech   Joe McCarthy
Nokia’s commitment to mobilizing & sharing




                                              http://forum.nokia.com


10   © 2007 Nokia   Pop!Tech   Joe McCarthy
Nokia’s commitment to facilitating empowerment
• Three themes
       • Partnership
       • Sustainability
       • Affordability
• Examples of enabling individuals & communities to
       • Create & share connectivity
       • Create & share content
       • Create & share code




11   © 2007 Nokia   Pop!Tech   Joe McCarthy
Village Phone for Economic Empowerment
 Microfinancing enables individuals to buy and rent mobile phones in
 rural communities. It helps local economies to grow, and brings families closer together.




12   © 2007 Nokia   Pop!Tech   Joe McCarthy
13   © 2007 Nokia   Pop!Tech   Joe McCarthy
5 billions connected 2015


                1 billion internet users 2006


                                 0.8B
                               >40$/day

                            1.5B 4-40$/day

                              1.3B 4$/day

                              1.4B 2$/day

                             1.3 B 1$/day

     Source: Nokia WorldMap 2006
14    © 2007 Nokia    Pop!Tech     Joe McCarthy
                 World Map - USD per capita per day
Nokia Siemens Network Village Connection




               http://www.nokiasiemensnetworks.com/global/IndustryThemes/new_growth_markets/village_connection.htm
15   © 2007 Nokia   Pop!Tech   Joe McCarthy
http://research.nokia.com/research/projects/mobile-web-server
                                              http://forum.nokia.com/mws
16   © 2007 Nokia   Pop!Tech   Joe McCarthy
MobiSUS: Mobile Application for Health
                                              • The MobiSUS application allows for more
                                                efficient and accurate health-data
                                                collection on the field compared to
                                                traditional pen-and-paper based forms


                                              • The application enables health
                                                organizations to gather field data directly
                                                on mobile phones, increasing data
                                                accuracy, response time, and resource
                                                management.




17   © 2007 Nokia   Pop!Tech   Joe McCarthy
MobiSUS: Mobile Survey System




18   © 2007 Nokia   Pop!Tech   Joe McCarthy
MobiSUS pilot in Brazil




19   © 2007 Nokia   Pop!Tech   Joe McCarthy
Bridgeit
• Bridgeit uses mobile and satellite
  technology to deliver multimedia
  educational materials to the classroom
• A unique multi-sector collaboration
  initiative between Nokia, UNDP, the
  International Youth Foundation and
  Pearson
• Active in the Philippines with plans to
  expand to new countries




20   © 2007 Nokia   Pop!Tech   Joe McCarthy
Bridgeit pilot / text2teach outcomes
           Attendance and motivation have risen,
           test results have improved,
           and the students’ favorite subject is… science.

                         Science Achievement Test scores
                          improved in both 5th and 6th grades
                         Raised students' performance and
                          elicited more positive attitudes
                          toward science and technology
                         Improved teacher competence and
                          attitudes towards using technology
                         The community, school officials,
                          parents, and community leaders,
                          showed positive attitudes toward
                          using technology in science teaching
                         The schools in the rural areas
                          benefited relatively more

           Note: Outcomes based on an evaluation by the
           University of Philippines National Institute for
           Science and Mathematics Education
           Development (NISMED) during the pilot phase.


21   © 2007 Nokia   Pop!Tech   Joe McCarthy
Mobiledu for Mobile Language Learning
• The first mobile educational application
  in China, integrating teaching material
  from a variety of educational organizations


• Mobiledu makes interactive English
  learning available anywhere and anytime.
       • Great potential for the mobile
         education market, as the demand for
         English language programs continues
         to increase in China


• Mobiledu is applicable for all Nokia
  mid range and S60 platform based
  mobile phones


                                              http://www.mobiledu.cn
22   © 2007 Nokia   Pop!Tech   Joe McCarthy
Mobiledu

                    • Easy to access and use                  • Client Software
                    • Rich content,                               • Symbian
                      always updated
                                                                  • Java
                    • Fun learning experience
                      on the go


                    • All-dimensional                         • Internet
                      learning environment
                                                                  • www.mobiledu.cn
                    • Learning community at
                                                                  • wap.mobiledu.cn
                      your fingertips



                                                              • Supporting System
                    • Universal platform
                                                                  • Content Management
                    • High manageability, expansibility and
                      deployability
                                                                  • User Management
                    • High service quality, reliability,
                                                                  • Operation Management
                      usability and security platform




23   © 2007 Nokia      Pop!Tech     Joe McCarthy
Local Language Support
     Malayalam Manorama:                      Dainik Bhaskar -
     News Headlines in Malayalam              News headlines in Hindi/Gujarati




24   © 2007 Nokia   Pop!Tech   Joe McCarthy
*              Social Media and Children
                                              in Low Income Communities




                                     ( * “What's new?” in Swahili )

25   © 2007 Nokia   Pop!Tech   Joe McCarthy
Mapya

•    14 Focus group interviews with children + 2 with parents on week 40
•    Building research network in East-Africa. Visiting 3 major universities:
       • University of Nairobi
       • Makerere University in Kampala, Uganda
       • University of Dar es Salaam, Tanzania
•    Mapya protoforum implemented in Toijala. Ready for test use.
       • Basic forum for research tool with basic forum features: chat, discussion, pictures,
         audio clips, etc




26   © 2007 Nokia   Pop!Tech   Joe McCarthy
Contributors in the forum:
                                                                Contributing expert                   Web page for global reach:
                                                                views and information
                                                                                                      •Edited by journalists and experts based on
                                                                                                      the material created in Mapya by children.
                                         Community involvement supports
                                                                                                      •Content targeted to audiences in all age
                                         Child Line with Plan
                                                                                                      groups.
                                                                                                      •Forum for discussion, content sharing etc.
                                                             School class in Finland
                                                             Aleksanterin School
                                                             Tampere


                                                                                        News and other content
                                Child rights promotion,
                                help seeking




                                                          Communicational and
                                                          expressive content created by
                                                          children:
                                                          •Text: stories, dialogue
                                                          •Audio: music, chat, radio
Urban school class (Kawangare)                                                                         Rural school class in Machakos
                                                          •Video: video call, storytelling
                                                          •Graphics: Drawings, comics
                                                          •Games and play

                                                                          KENYA
                                +communities, families, friends…
 27   © 2007 Nokia   Pop!Tech    Joe McCarthy
opensource.nokia.com




28   © 2007 Nokia   Pop!Tech   Joe McCarthy
Nokia N800 Internet Tablet


                                              • High-resolution 800x480 display
                                              • Internet calling (audio / video) and
                                                messaging (email / IM)
                                              • Access to Internet media in stereo
                                                audio

                                              • http://www.nseries.com/n800




29   © 2007 Nokia   Pop!Tech   Joe McCarthy
Mobile Python




                      http://www.mobilenin.com/pys60/menu.htm
30   © 2007 Nokia   Pop!Tech   Joe McCarthy
Thanks! Questions?
• Joe McCarthy
       •   joe.mccarthy@nokia.com
       •   research.nokia.com/people/joe_mccarthy
       •   gumption.typepad.com/blog/africa
       •   www.slideshare.net/gumption (tag: “poptech”)
• Other related resources
       •   www.nokia.com
       •   research.nokia.com
       •   forum.nokia.com
       •   mosh.nokia.com
       •   www.nseries.com/products/n95
       •   ShareIdeas.org




31   © 2007 Nokia   Pop!Tech   Joe McCarthy
Discussion




32   © 2007 Nokia   Pop!Tech   Joe McCarthy
Discussion

• What do you think?


• Possible topics:
       • What features of your mobile phone do you personally find empowering today?
       • What empowering features can you think of for the mobile phone in the next 10 years?
       • What obstacles do you see in using mobile phones as more effective tools for empowerment?
       • What positive societal changes do you believe mobile phones will bring about in the future?
       • What negative societal changes do you believe mobile phones will bring about in the future?




33   © 2007 Nokia   Pop!Tech   Joe McCarthy
Preview of The Nokia Interview




34   © 2007 Nokia   Pop!Tech   Joe McCarthy
Empowering people @ Pop!Tech: The Nokia Interview




                    First-hand experiences with mobile citizen journalism at the conference.


35   © 2007 Nokia     Pop!Tech   Joe McCarthy
Interviewing each other
• Optional: ask permission
• Suggested length: 1 minute (at most)
• Record with N95, upload at MOSH pit
• General questions (see pamphlet):
       • What is the most underappreciated tool in making a better future?
       • What longtime belief have you changed your mind about?
       • Tell us something surprising about your background
       • What is something that people should read, see or do in the next year?
• Specific questions:
       • What features of your mobile phone do you personally find empowering today?
       • What empowering features can you think of for the mobile phone in the next 10 years?
       • What obstacles do you see in using mobile phones as more effective tools for empowerment?
       • What positive societal changes do you believe mobile phones will bring about in the future?
       • What negative societal changes do you believe mobile phones will bring about in the future?

36   © 2007 Nokia   Pop!Tech   Joe McCarthy

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Empowering People through Mobile Technologies in Developing Regions

  • 1. Empowering People through Mobile Technologies in Developing Regions Joe McCarthy Principal Instigator Nokia Research Center Palo Alto 1 © 2007 Nokia Pop!Tech Joe McCarthy
  • 2. 2 © 2007 Nokia Pop!Tech Joe McCarthy
  • 3. 3 © 2007 Nokia Pop!Tech Joe McCarthy
  • 4. 4 © 2007 Nokia Pop!Tech Joe McCarthy
  • 5. 5 © 2007 Nokia Pop!Tech Joe McCarthy
  • 6. 6 © 2007 Nokia Pop!Tech Joe McCarthy
  • 7. 7 © 2007 Nokia Pop!Tech Joe McCarthy
  • 8. Nokia’s commitment to social responsibility http://www.nokia.com/A4126690 8 © 2007 Nokia Pop!Tech Joe McCarthy
  • 9. Our research vision for the coming years Become the global leader of open innovation for human mobility systems of the fused physical and digital world, giving birth to the growth of businesses for Nokia. http://research.nokia.com 9 © 2007 Nokia Pop!Tech Joe McCarthy
  • 10. Nokia’s commitment to mobilizing & sharing http://forum.nokia.com 10 © 2007 Nokia Pop!Tech Joe McCarthy
  • 11. Nokia’s commitment to facilitating empowerment • Three themes • Partnership • Sustainability • Affordability • Examples of enabling individuals & communities to • Create & share connectivity • Create & share content • Create & share code 11 © 2007 Nokia Pop!Tech Joe McCarthy
  • 12. Village Phone for Economic Empowerment Microfinancing enables individuals to buy and rent mobile phones in rural communities. It helps local economies to grow, and brings families closer together. 12 © 2007 Nokia Pop!Tech Joe McCarthy
  • 13. 13 © 2007 Nokia Pop!Tech Joe McCarthy
  • 14. 5 billions connected 2015 1 billion internet users 2006 0.8B >40$/day 1.5B 4-40$/day 1.3B 4$/day 1.4B 2$/day 1.3 B 1$/day Source: Nokia WorldMap 2006 14 © 2007 Nokia Pop!Tech Joe McCarthy World Map - USD per capita per day
  • 15. Nokia Siemens Network Village Connection http://www.nokiasiemensnetworks.com/global/IndustryThemes/new_growth_markets/village_connection.htm 15 © 2007 Nokia Pop!Tech Joe McCarthy
  • 16. http://research.nokia.com/research/projects/mobile-web-server http://forum.nokia.com/mws 16 © 2007 Nokia Pop!Tech Joe McCarthy
  • 17. MobiSUS: Mobile Application for Health • The MobiSUS application allows for more efficient and accurate health-data collection on the field compared to traditional pen-and-paper based forms • The application enables health organizations to gather field data directly on mobile phones, increasing data accuracy, response time, and resource management. 17 © 2007 Nokia Pop!Tech Joe McCarthy
  • 18. MobiSUS: Mobile Survey System 18 © 2007 Nokia Pop!Tech Joe McCarthy
  • 19. MobiSUS pilot in Brazil 19 © 2007 Nokia Pop!Tech Joe McCarthy
  • 20. Bridgeit • Bridgeit uses mobile and satellite technology to deliver multimedia educational materials to the classroom • A unique multi-sector collaboration initiative between Nokia, UNDP, the International Youth Foundation and Pearson • Active in the Philippines with plans to expand to new countries 20 © 2007 Nokia Pop!Tech Joe McCarthy
  • 21. Bridgeit pilot / text2teach outcomes Attendance and motivation have risen, test results have improved, and the students’ favorite subject is… science.  Science Achievement Test scores improved in both 5th and 6th grades  Raised students' performance and elicited more positive attitudes toward science and technology  Improved teacher competence and attitudes towards using technology  The community, school officials, parents, and community leaders, showed positive attitudes toward using technology in science teaching  The schools in the rural areas benefited relatively more Note: Outcomes based on an evaluation by the University of Philippines National Institute for Science and Mathematics Education Development (NISMED) during the pilot phase. 21 © 2007 Nokia Pop!Tech Joe McCarthy
  • 22. Mobiledu for Mobile Language Learning • The first mobile educational application in China, integrating teaching material from a variety of educational organizations • Mobiledu makes interactive English learning available anywhere and anytime. • Great potential for the mobile education market, as the demand for English language programs continues to increase in China • Mobiledu is applicable for all Nokia mid range and S60 platform based mobile phones http://www.mobiledu.cn 22 © 2007 Nokia Pop!Tech Joe McCarthy
  • 23. Mobiledu • Easy to access and use • Client Software • Rich content, • Symbian always updated • Java • Fun learning experience on the go • All-dimensional • Internet learning environment • www.mobiledu.cn • Learning community at • wap.mobiledu.cn your fingertips • Supporting System • Universal platform • Content Management • High manageability, expansibility and deployability • User Management • High service quality, reliability, • Operation Management usability and security platform 23 © 2007 Nokia Pop!Tech Joe McCarthy
  • 24. Local Language Support Malayalam Manorama: Dainik Bhaskar - News Headlines in Malayalam News headlines in Hindi/Gujarati 24 © 2007 Nokia Pop!Tech Joe McCarthy
  • 25. * Social Media and Children in Low Income Communities ( * “What's new?” in Swahili ) 25 © 2007 Nokia Pop!Tech Joe McCarthy
  • 26. Mapya • 14 Focus group interviews with children + 2 with parents on week 40 • Building research network in East-Africa. Visiting 3 major universities: • University of Nairobi • Makerere University in Kampala, Uganda • University of Dar es Salaam, Tanzania • Mapya protoforum implemented in Toijala. Ready for test use. • Basic forum for research tool with basic forum features: chat, discussion, pictures, audio clips, etc 26 © 2007 Nokia Pop!Tech Joe McCarthy
  • 27. Contributors in the forum: Contributing expert Web page for global reach: views and information •Edited by journalists and experts based on the material created in Mapya by children. Community involvement supports •Content targeted to audiences in all age Child Line with Plan groups. •Forum for discussion, content sharing etc. School class in Finland Aleksanterin School Tampere News and other content Child rights promotion, help seeking Communicational and expressive content created by children: •Text: stories, dialogue •Audio: music, chat, radio Urban school class (Kawangare) Rural school class in Machakos •Video: video call, storytelling •Graphics: Drawings, comics •Games and play KENYA +communities, families, friends… 27 © 2007 Nokia Pop!Tech Joe McCarthy
  • 28. opensource.nokia.com 28 © 2007 Nokia Pop!Tech Joe McCarthy
  • 29. Nokia N800 Internet Tablet • High-resolution 800x480 display • Internet calling (audio / video) and messaging (email / IM) • Access to Internet media in stereo audio • http://www.nseries.com/n800 29 © 2007 Nokia Pop!Tech Joe McCarthy
  • 30. Mobile Python http://www.mobilenin.com/pys60/menu.htm 30 © 2007 Nokia Pop!Tech Joe McCarthy
  • 31. Thanks! Questions? • Joe McCarthy • joe.mccarthy@nokia.com • research.nokia.com/people/joe_mccarthy • gumption.typepad.com/blog/africa • www.slideshare.net/gumption (tag: “poptech”) • Other related resources • www.nokia.com • research.nokia.com • forum.nokia.com • mosh.nokia.com • www.nseries.com/products/n95 • ShareIdeas.org 31 © 2007 Nokia Pop!Tech Joe McCarthy
  • 32. Discussion 32 © 2007 Nokia Pop!Tech Joe McCarthy
  • 33. Discussion • What do you think? • Possible topics: • What features of your mobile phone do you personally find empowering today? • What empowering features can you think of for the mobile phone in the next 10 years? • What obstacles do you see in using mobile phones as more effective tools for empowerment? • What positive societal changes do you believe mobile phones will bring about in the future? • What negative societal changes do you believe mobile phones will bring about in the future? 33 © 2007 Nokia Pop!Tech Joe McCarthy
  • 34. Preview of The Nokia Interview 34 © 2007 Nokia Pop!Tech Joe McCarthy
  • 35. Empowering people @ Pop!Tech: The Nokia Interview First-hand experiences with mobile citizen journalism at the conference. 35 © 2007 Nokia Pop!Tech Joe McCarthy
  • 36. Interviewing each other • Optional: ask permission • Suggested length: 1 minute (at most) • Record with N95, upload at MOSH pit • General questions (see pamphlet): • What is the most underappreciated tool in making a better future? • What longtime belief have you changed your mind about? • Tell us something surprising about your background • What is something that people should read, see or do in the next year? • Specific questions: • What features of your mobile phone do you personally find empowering today? • What empowering features can you think of for the mobile phone in the next 10 years? • What obstacles do you see in using mobile phones as more effective tools for empowerment? • What positive societal changes do you believe mobile phones will bring about in the future? • What negative societal changes do you believe mobile phones will bring about in the future? 36 © 2007 Nokia Pop!Tech Joe McCarthy