Coco Club Presentation
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The document discusses how record label XL Recordings constructs star images for the bands it represents in order to appeal to target audiences. XL focuses on portraying its bands, such as Radiohead, as original, unique, and alternative in their music styles and dress. The target audience is described as being youthful music festival attendees interested in discovering new, word-of-mouth recommended bands. The label enhances the bands' images through promotional materials like posters, CD covers, and music videos that highlight qualities of creativity, talent, passion for music, and environmentally-friendly ideals.
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Evaluation Task 2
The document discusses the band The Coo Coo Club's target audience and star image as presented through their main product and ancillary texts. It analyzes how the band's image projects qualities of being youthful, happy, positive, lively, natural, laid back, and environmentally friendly. Both the music video and poster/CD cover use bright colors, costumes, lighting powered by bikes, and creative designs to represent these qualities and create a coherent star image that will appeal to their target audience of alternative, festival-going 16+ students.
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A2 Target Audience
This document provides information about the rapper Jay-Z, including biographical details, career highlights, and demographics of his target audience. It discusses how Jay-Z's audience has expanded from primarily African Americans to a more mainstream, diverse group as his popularity and status grew. The document also includes descriptions of seven psychographic profiles (Explorer, Aspirer, Succeeder, Reformer, Mainstream, Struggler, Resigned) and provides examples of artists that may appeal to each group. It analyzes Jay-Z and his song "Young Forever" as appealing to the Aspirer psychographic due to its focus on image, status and perception. The document proposes targeting the Mainstream psychographic as well
A2 Target Audience Presentation
This document provides information about the rapper Jay-Z to help target an audience for a presentation about him. It discusses Jay-Z's background and success as a rap artist and businessman. It then examines Jay-Z's target demographics, noting that his audience has expanded from an initial niche to a more mainstream following as his popularity and collaborations have increased. The document also includes descriptions of seven psychographic profiles and provides examples of artists that align with each profile to help identify which profiles would be most receptive to Jay-Z's music.
A2 Target Audience Presentation
This document provides information about the rapper Jay-Z to define his target audience for a presentation. It discusses Jay-Z's background, success, and collaborations. It then analyzes Jay-Z's changing audience demographics from focusing on African Americans to a more mainstream, diverse audience. The document also identifies several psychographic profiles that resonate with Jay-Z's music and image, including The Explorer, The Aspirer, and The Succeeder. It matches various artists with each psychographic profile based on the artists' styles and personas. The document concludes that Jay-Z's song "Young Forever" would appeal to The Aspirer psychographic due to its themes of youth and status, as well as
Task 2
The band is called White Noise and plays British/indie rock. The 4-5 member band focuses on the lead singer. They have an ordinary rock band image to portray being British. Their target audience is mainly 16-25 year old males. They choose the song "Like Eating Glass" for its dark emotions of loneliness and depression that fit with a potential music video idea.
A2 Target Audience Presentation
This document provides information about the American rapper Jay-Z, including biographical details and his career and collaborations. It discusses Jay-Z's target demographics, noting that initially his audience was African Americans from urban areas but that his popularity grew to wider ages and ethnic groups. The document then profiles Jay-Z using various psychographic categories ("The Explorer", "The Aspirer", etc.) and provides examples of other artists that align with each type. It concludes that Jay-Z's song "Young Forever" would appeal to the psychographic type of "The Aspirer" due to its focus on image and status, as well as the mainstream youth market that Jay-Z now targets due to his broad success.
Documentary
The document discusses research conducted into the indie/alternative music genre in order to inform the creation of an original music video. Key findings from analyzing existing music videos include common conventions like black and white color schemes and close-ups of band members. Research also looked at digipaks and posters to identify genre trends, noting similarities around monotone colors and unique images/fonts that portray a sense of complexity within simplicity. While materials adhered to some genre conventions, the document suggests indie/alternative artists also aim to challenge expectations and portray an individual identity within the genre.
Red hot chili peppers
The Red Hot Chili Peppers use a music campaign including a website, album, and CD to promote their music and enhance their success. Their target audience is people aged 15-30 who enjoy American rock music, as the band produces heavy rock music with unusual lyrics. They have a unique selling point in their distinctive musical style and edgy appearance. Their three campaign products - the website, album, and music videos - have different concepts but relate through color schemes. The band's unconventional ideology and creativity attract audiences who appreciate their self-expression. Overall, their creative campaign works well to connect with fans.
The DMND
The document discusses creating a marketing campaign for a fictional band called THE DMND. Key aspects of the campaign include developing the band's star image to represent qualities like being young, attractive, and hipster. The band would be influenced by similar artists like The Neighbourhood and The 1975. The target audience is identified as indie/hipster teens and young adults. Social media platforms and music streaming sites are identified as good places to advertise the band and their music. An affordable pricing strategy and free trials are discussed to appeal to the target demographic.
Coldplay Digipack Case Study
Coldplay is a British rock band formed in 1996. They have sold over 50 million albums worldwide. This document analyzes Coldplay's digipack, which includes biographical information, album covers, singles, music videos, merchandise, and their website. The band promotes themselves through various mediums while maintaining a unique and artistic style. Their promotional materials are cohesive and link their albums visually and thematically.
1. A1 Promo- Investigation.pptx.........
This document provides information about developing a promotional campaign for two up-and-coming bands, Red Remedy and Pretty Velvet. It discusses the bands' backgrounds, social media presence, music genres, previous marketing efforts, and typical audiences. Methods of promotion are then analyzed, including music videos, podcasts, album covers, posters, and their effectiveness for different target demographics. Finally, audience research is presented from a survey about music listening habits and preferences that can help guide the promotional campaign.
Target audience finished
The target audience for Linkin Park is primarily males aged 18-34 from lower socioeconomic backgrounds. While most of their fans are male, Linkin Park has a larger than typical female fanbase and unusually large Hispanic and Asian audiences as well. Their music appeals most to "Strugglers" and "Reformers" in terms of psychographics - those who feel alienated and value freedom and anti-materialism. To attract this audience in a music video, the video would use quick camera shots and fast-paced editing to match the energy of rock music, and feature shots of the band performing along with framing the lead singer prominently on stage in a scruffy look to fit the rebellious rock
Media power point task 2 first draft.[2
The document discusses Richard Dyer's theory of star image construction and applies it to the fictional band "THE FACTORY". According to Dyer's theory, a star must balance being ordinary yet extraordinary to consumers. The document also discusses how THE FACTORY aims to appeal to their target audience of 15-25 year olds by embodying traits like youthfulness, creativity/talent, success against the odds, and a slight anti-authoritarian attitude as portrayed through their messy home/studio and rebellious style. Examples of similar bands are provided.
Log book
This document is a log book for a student named Miguel Pita Joao completing a preliminary task to create a music magazine for their media studies course. The log book details Miguel's research process, including exploring the genre of rap music to appeal to a wide audience, conventions of magazine design like mastheads and barcodes, and theories of audience targeting. Miguel analyzes the unique selling point of the existing Vibe magazine and notes its focus on a main picture and strap line. Research is presented on the original publishers of Vibe, including its founding by Quincy Jones and partnership with Time Inc.
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The document discusses how a media project used conventions from real media products in its music video, digipack, and website. Specifically, it used:
1) Performance to introduce the artist and create a marketable star image, drawing from examples like Azealia Banks' "1991" video.
2) Symbolic materials like black fabrics to convey the concept of "control" as seen in Nicole Scherzinger's "Whatever You Like".
3) Artistic camerawork like bird's-eye shots to engage the audience and convey dominance/control as in Lady Gaga's "G.U.Y".
4) Close-ups of the artist to create a recognizable star image and illusion of
Examples of Dyer’s Key Paradoxes
Artists must present both ordinary and extraordinary images to consumers. Beyoncé is seen as both a normal mother and as a goddess on stage. Other artists like Britney Spears and Pink are also pictured doing everyday tasks to seem relatable while also being worldwide icons. Katy Perry presents both elaborate fantasy music videos and more realistic interviews and home life. Will.i.am cultivates a futuristic persona through his music and style but also shares his difficult childhood to seem grounded. Showing both mundane and exceptional aspects helps artists connect with audiences.
Task1 evaluation!
The document analyzes how the music video for Peter and the Wolf challenges, develops, and uses conventions of existing media products. It challenges conventions by having an unconventional use of camerawork and shots that don't focus on the artist's face. It develops conventions by featuring a ballerina to add an artistic element rather than usual dancing in music videos. The video also uses some conventions like close-ups of the artist playing their instrument. The album packaging and promotional poster similarly challenge conventions by having a simple, realistic style rather than flashy computer-generated designs, while still using some conventional elements like quotes on the poster.
Task1 evaluation!
The music video challenges conventions in several ways: 1) By showing the artist writing on a camera instead of using it conventionally. 2) Using more filmic shots of the artist walking rather than typical performance elements. 3) Featuring dancers in an unconventional way not tied to the song. 4) Showing a still performance rather than an energetic one. The album design challenges conventions by using the artist's handwriting for the font and reusing backgrounds from the video. The poster challenges conventions by using an authentic photo rather than edited images.
Task1 evaluation!
The music video challenges conventions by showing the artist writing on a camera and including filmic shots of him walking with no performance or effects. It develops conventions through its use of dancers in a non-commercial way and by showing the artist performing still against a wall without interacting with the camera. The video also uses conventions like showing the artist playing his instrument and through its use of special effects. The album design challenges conventions with a handwritten font and realistic theme while the poster develops conventions by featuring a known photo from the video to promote the artist's style and genre.
Task1 evaluation
The music video challenges conventions by showing the artist writing on a camera and including filmic shots of him walking with no performance or effects. It develops conventions through its use of dancers in a non-commercial way and by showing the artist performing still against a wall without looking at the camera. The video also uses conventions like showing the artist playing his instrument and through its use of special effects. The album design challenges conventions with a handwritten font and realistic design elements, while the poster uses a known photo from the video to promote the artist's genre.
Evaluation Task1
The music video challenges conventions of existing media in several ways:
1) It shows the artist writing on a camera rather than using it conventionally.
2) The shots are more filmic than a typical music video, with no performance or effects.
3) The dancer develops the convention by using a dancer in an unconventional way that doesn't match the genre of music.
The video also uses some conventions by showing the artist performing while standing still and playing his instrument, and incorporates some special effects.
The album packaging challenges conventions by using the artist's handwriting for the font and reusing the background from the video rather than a new design. The poster also challenges conventions by using
My digipak idea
The document discusses ideas for designing a digipak album cover based on a Victorian era royal theme. The front cover concept shows royalty on thrones in luxurious outfits, representing the old being replaced by the new era. An example cover by Rusko is referenced for its urban twist on the throne idea. The back cover example from Keane uses easily readable text in a font that suits the overall theme, demonstrating how plain color schemes can be effective. The proposed font style for the digipak takes inspiration from Victorian era ink and quill markings used in literature of the time.
Cast and Costume
Affie will be the main character in the music video and will wear his typical style of ray ban sunglasses without lenses, skinny corduroys, a baggy t-shirt, clean trainers and white socks. Georgina Morton was chosen for the video because of her striking look and suitable style. She will portray a filthy and rude image while wearing silver hoop earrings, Nike Air Max trainers, a parka coat with a fur hood, a bright high-waisted skirt, a crop top, and lots of gold and silver jewelry including bracelets, necklaces and rings.
Prop research- throne.
The document discusses renting thrones from a prop rental company called Theme-traders for a production. An email was sent to Theme-traders to get a quote for renting golden thrones. The quote came back as £140 to rent the thrones, which was cheaper than making them by hand for over £300. An alternative idea mentioned was recycling an old wooden chair from a previous production and customizing it to serve as a throne.
Props and costumes lists
The document provides lists of props and costumes needed for an upcoming production. It details that a throne or chaise lounge will represent the main character Affie's power as a heroic king. Other props mentioned include an oil drum, matchstick, bicycle, and an arched bridge backdrop. The costume description for Affie includes ray bans, skinny corduroys, a baggy t-shirt, and pristine trainers. The girl Georgina will have a filthy image conveyed through her blonde bob haircut, silver hoop earrings, Nike trainers, parker coat, bright skirt, crop top and layered jewelry.
Pitch[1]
The document proposes a narrative and visual concept for a music video. It involves a one-man band indie artist painting images on a sheet of glass throughout the video to represent exploring and expressing his identity. Later parts of the video would show the artist using body paint and costumes to blur gender identities and question social norms, eventually destroying a wallet to represent losing his sense of self and purpose.
The pitch
The document discusses the creation of a star image for a grime artist named AFFI. It describes AFFI's image as mysterious, dark, and rebellious. The target audience is identified as people aged 18-28 interested in niche genres like grime. Shots and scenes discussed for a potential music video emphasize a dark, minimalist style focused on AFFI's performance to match the personal lyrics.
Shot ideas, design elements
The document discusses ideas for shot compositions and design elements for a music video. It proposes using an oil canister that lights up throughout the video to provide natural lighting. It also suggests using cardboard cutouts of unrealistic but creative human body parts against a black background. Additionally, it mentions using colored bottles with fluorescent liquids as natural lighting to add color and uplift the mood.
Research into real and similar artists
The document summarizes information about several electronic artists - Crystal Castles, Foals, Ghostpoet, and Mikill Pane. It provides background on Crystal Castles' musical style and band members Alice Glass and Ethan Kath. It also gives brief overviews of Foals' genre and album nomination, Ghostpoet's first single and Mercury Prize nomination, and Mikill Pane's genres and producer Jake Gosling.
Britney spears presentation
Britney Spears had a successful career from 1997 to 2011 beginning as a child performer and signing with Jive Records in 1997. Her first two albums established her as a pop icon, breaking sales records with hits like "...Baby One More Time" and "Oops!...I Did It Again." While her sexy persona and provocative music videos were controversial, they heightened her popularity among both female and male fans. After a highly publicized personal life and marriage in the 2000s, Spears had a mental breakdown in 2007, shaving her head. She later adopted a more modest image and sang about empowerment over men rather than love and sex. Though her career faced challenges, Spears remained a prominent figure in popular music and
Evaluation task 1
This document discusses how a media product conforms to conventions and stereotypes. It describes how the magician and assistant uphold the stereotype of male magicians with attractive female partners. It also conforms to stereotypes by dressing the assistant in white to represent innocence, and dressing the magician in a top hat, waistcoat and bow tie so he is easily recognizable. It aims to conform to expectations of thrillers and horrors by placing the innocent girl in a situation where the audience assumes something bad will happen.
Evaluation task 4 presentation
The primary target audience for the thriller media product would be 18-30 year olds who would enjoy the unique and exciting plot and bankable stars. The secondary audience would be older, educated people as the thriller is set in the 1940s-1950s around the time period they or their relatives grew up. The niche audience would be those who like complex, psychological thrillers, and the product would likely interest males more than females due to the portrayal of women in the plot.
Evaluation task 5 k a
This document summarizes how the film addressed and attracted its target audience. It aimed to attract both younger and older audiences by being set in the past in black and white like older films but also incorporating only segments of color like Sin City to appeal to younger viewers. It also aimed to attract male viewers through attractive females and mysteries and female viewers through themes of romance and relationships. The film's dark nightclub setting and themes of magic and magicians further broadened its potential appeal.
Task 2
The document discusses how effectively a band's main product, digipak, and poster combine to create a star image for appealing to their target audience. It analyzes the band's youthfulness, sexual magnetism, creativity, and talent as values that attract a large audience according to Richard Dyer's theory of stars and stardom. The band's young, naive look and simple clothing, as well as lead singer's attractiveness and love song, fit the values needed to market successfully to their target demographic of young women.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
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On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
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Leonardo DiCaprio Super Bowl: Hollywood Meets America’s Favorite Game
Introduction
Leonardo DiCaprio is synonymous with Hollywood stardom and acclaimed performances. has a unique connection with one of America's most beloved sports events—the Super Bowl. The "Leonardo DiCaprio Super Bowl" phenomenon combines the worlds of cinema and sports. drawing attention from fans of both domains. This article delves into the multifaceted relationship between DiCaprio and the Super Bowl. exploring his appearances at the event, His involvement in Super Bowl advertisements. and his cultural impact that bridges the gap between these two massive entertainment industries.
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Leonardo DiCaprio: The Hollywood Icon
Early Life and Career Beginnings
Leonardo Wilhelm DiCaprio was born in Los Angeles, California, on November 11, 1974. His journey to stardom began at a young age with roles in television commercials and educational programs. DiCaprio's breakthrough came with his portrayal of Luke Brower in the sitcom "Growing Pains" and later as Tobias Wolff in "This Boy's Life" (1993). where he starred alongside Robert De Niro.
Rise to Stardom
DiCaprio's career skyrocketed with his performance in "What's Eating Gilbert Grape" (1993). earning him his first Academy Award nomination. He continued to gain acclaim with roles in "Romeo + Juliet" (1996) and "Titanic" (1997). the latter of which cemented his status as a global superstar. Over the years, DiCaprio has showcased his versatility in films like "The Aviator" (2004). "Start" (2010), and "The Revenant" (2015), for which he finally won an Academy Award for Best Actor.
Environmental Activism
Beyond his film career, DiCaprio is also renowned for his environmental activism. He established the Leonardo DiCaprio Foundation in 1998, focusing on global conservation efforts. His commitment to ecological issues often intersects with his public appearances. including those related to the Super Bowl.
The Super Bowl: An American Institution
History and Significance
The Super Bowl is the National Football League (NFL) championship game. is one of the most-watched sporting events in the world. First played in 1967, the Super Bowl has evolved into a cultural phenomenon. featuring high-profile halftime shows, memorable advertisements, and significant media coverage. The event attracts a diverse audience, from avid sports fans to casual viewers. making it a prime platform for celebrities to appear.
Entertainment and Advertisements
The Super Bowl is not only about football but also about entertainment. The halftime show features performances by some of the biggest names in the music industry. while the commercials are often as anticipated as the game itself. Companies invest millions in Super Bowl ads. creating iconic and sometimes controversial commercials that capture public attention.
Leonardo DiCaprio's Super Bowl Appearances
A Celebrity Among the Fans
Leonardo DiCaprio's presence at the Super Bowl has noted several times. As a high-profile celebrity. DiCaprio attracts
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