This document discusses how different screen grabs from a horror film appeal to the target audience of males aged 15-23. It analyzes several images, including an old creepy house that fits the horror genre, a young attractive female protagonist that appeals to the target male demographic, a sink with blood that suggests gore, and a dark shot of an abandoned house that sets an isolating tone and draws the audience in. The final image shown is of a supernatural altered reflection in a mirror, which is surreal and appealing to young boys.