Coca-Cola is the world's largest beverage company operating in over 200 countries. It was founded in 1886 in Atlanta, Georgia by Dr. John Pemberton and sells over 400 brands of drinks including sodas, juices, teas, coffees and waters. The company has a mission to refresh people in body, mind and spirit and a vision for sustainable growth focused on profit, people, partners and the planet. It uses brand ambassadors, TV commercials, posters and print advertising to promote its brands like Thums Up, Sprite, Fanta and Limca.

1. PRESENTED BY:-
ANUP KADAM
DEVENDRA BAIKAR

2. Introduction
 Coca-Cola Company is the world's largest
nonalcoholic beverage company
 Over 400 soft
drinks, juices, teas, coffees, waters, sports and
energy drinks that
refresh, hydrate, nourish, relax and energize.
 operations in more than 200 countries
 more than 400 brands are nearly 2,400 beverage

3. HISTORY
• Coca-Cola was invented in May 1886 by Dr.
John S. Pemberton in Atlanta, Georgia.
• The name 'Coca-Cola' was suggested by Dr.
Pemberton's bookkeeper, Frank Robinson
• The trademark "Coca-Cola" was registered
with the U.S. Patent and Trademark Office in
1893
• Company complete 125 years

5. Mission
Everything we do is inspired by our enduring
mission:
To Refresh the World... in body, mind, and
spirit.
To Inspire Moments of Optimism... through
our brands and our actions.
To Create Value and Make a Difference...
everywhere we engage.

6. vision
To achieve sustainable growth, we have established a vision
with clear goals.
 Profit: Maximizing return to shareowners while being
mindful of our overall responsibilities.
 People: Being a great place to work where people are
inspired to be the best they can be.
 Partners: Nurturing a winning network of partners and
building mutual loyalty.
 Planet: Being a responsible global citizen that makes a
difference.

7. BRAND

8. Global business is organized into six
geographic Operating Groups
1) Africa Group
2) Pacific Group
3) European Union Group
4) Latin America Group
5) Eurasia Group
6) North America Group

9. Slogans
• 1963 “Things Go Better With Coke.”
• 1970 “It’s the Real Thing”
• 1975 “Look Up America”
• 1979 “Have a Coke and a Smile”
• 1982 “Coke Is It!”
• 1987 “You Can’t Beat the Real Thing”
• 1993 “Always Coca-Cola”

10. BRANDS TAGLINE
• Thums-up - Taste the thunder
• Coca-Cola - Open happiness
• Sprite - Seedhi baat no bakwaas
,clear hai
• Limca - Fresh ho jao
• Fanta - Go bite
• Maaza - Bina guthli wala aam

11. BRAND AMBASSADORS
• Thumsup - Akshay Kumar
• Cocacola - Aamir Khan
• Sprite - Shahrukh Khan
• Fanta - Genelia D’souza
• Limca - Riya Sen

12. ADVERTISING
• BRAND AMBASSDORS
• TV COMMERCIALS
• BY POSTERS
• PRINT ADVERTISING

13. PROMOTION BY THE COMPANY
• Promotional strategy during IPL matches
Lucky Coupon Dinner with kings XI Punjab
Sprite “kholega toh bolega” IPL Season 2

14. • Limca Launches ‘Laptop Ki Barish’ Consumer
Initiative

15. COMPETITORS