A presentation for Hello Happiness by Coca Cola for an International Business Subject - intercultural..
How the Coca Cola Hello Happiness project is viewed in the cultural perspective
2. The Coca Cola Company
• The Coca Cola Company is not only owner of Coca Cola but of
other products such as Sprite, Minute Maid, Fanta, Dasani,
Nestea, Ice Mountain, Nestle Chocolate and etc.
• The first company “Coca Cola Company” is founded on 8th of
May, 1886 by Asa Griggs Candler
• In 1910 the second company “The Coca Cola Company” is
created due to Coca Cola Company burning down earlier that
year. That was the first huge obstacle Coca Cola has to encounter.
• 1936 was the second huge obstacle Coca Cola faced that still
reigned to this day – the rise of Pepsi.
• Coca Cola is known for their creative advertisements and their
rivalry start and comebacks to Pepsi’s advertisements “THE COKE
VS PEPSI WAR”
4. Fun Fact:
The Coca Cola drink or better known as the
“Coke” was actually created accidentally when
trying to discover a cure for morphine addiction
and the common cold.
5. Hello happiness
Open Happiness is a global marketing for The
Coca – Cola Company that was rolled out
worldwide in the first half of 2009 following
the company Coke Side of Life advertising
campaign.
It was developed by either the McCann-
Ericson or the Wieden + Kenedy creative
agency.
6. Coke installed five special phone booths in Dubai
labor camps
Accepted Coca-Cola bottle caps instead of coins.
In exchange for the cap from a bottle of Coke
which costs about fifty-four cents
Migrant workers could make a three-minute
international call.
The ad shows laborers in hard hats and reflective
vests lining up to use the machine and grinning,
for the first time in the video, as they wait.
8. Importance Of Family And Human
Compassion
• They connect with their family even they are far away from
them.
• To them family is their life.
• They worked hard just to earn money for their family.
• They workers suffer together just to earn and make their family
happy.
• What coca cola did is a right thing because if we put ourselves in
their shoes then we might feel how exactly they felt.
9. Themes of Advertisement
• This ads shows how the situation of the
labourers from the South Asia that has to be
away from their families.
• This advertisement captures the heart of
those who watch it
10. Benefits of Coca-Cola “Happiness
Hello” Campaign
1. Low paid foreign workers to make
international calls
2. Free three-minute international phone calls
3. Unspecified locations for a month and
operational for ten hours a day.
11. CONCLUSION
• Immigrant workers were from South Asia: their culture
is, they are all very family oriented. Video: they work
thousand miles away from home & they miss their
family very much
• Coca Cola based in Dubai were focusing on their
culture where the Arabians are very compassionate
• Coca Cola have thought of taking extra effort to bring
happiness to the foreign workers
• Advertisement : to show that their culture is to help
people in the simplest way that can make other people
happy
