Project on the Coca Cola Company. Created by Pramod Kshirsagar
coca cola by Dr.Anita Walia
1.
2. Type Soft Drink (Cola)
Ticker symbol KO (NYSE)
Founder (s) John S. Pemberton
Country of Origin United States
Introduced 1886
CEO Muhtar Kent
Flavors Cola, Cola Green Tea, Cola Lemon, Cola
Lemon Lime, Cola Lime, Cola Orange and
Cola Raspberry.
Employees 92,400
Servings per Day 1.6 Billion
COMPANY OVERVIEW
3. MISSION
•
To refresh the world in body, mind and spirit
To inspire moments of optimism through our
brands and our actions
To create value and make a difference everywhere
we engage.
4. VISION
• People: Be a great place to work where people are inspired to be the best
they can be.
• Portfolio: Bring to the world a portfolio of quality beverage brands that
anticipate and satisfy people's desires and needs.
• Partners: Nurture a winning network of customers and suppliers, together
we create mutual, enduring value.
• Planet: Be a responsible citizen that makes a difference by helping build
and support sustainable communities.
• Profit: Maximize long-term return to shareowners while being mindful of
our overall responsibilities
• Productivity: Be a highly effective, lean and fast-moving organization.
5. Evolution
1886
• Originated as a soda fountain beverage & sold for 5 cents/ glass
1899
• Signed the first bottling agreement
1916
• Birth of the first “contour” bottle
1920s
• Expanded internationally out of United States
1970
• Exited from India – FEMA regulations
1993
• Re-launched in India & acquired local brands
2000
• Leading Cola brand in India (Thums Up & Sprite combined)
10. Coca cola acquired many local brand in India
including Thumsup, Citra , Goldspot ,Limca and
Maaza.
It Has 24 company –owned bottling operation.
25 franchisee-owned bottling operation.
The company marketing office located at Gurgaon
Haryana.
It has four regional office :Haryana, Kolkata, Mumbai
and Hyderabad
Kaladera, a small village about 40 km from Jaipur has always been known for its chaubandi (mud resist printing) and natural dyeing but it has been getting a lot of attention since 1999. No, it’s not because of the handicraft but because of Coca Cola, which set up a bottling plant there. Soon after the plant was functional, the groundwater levels in the area began to reduce forcing the locals to protest.
