This presentation was created during marketing management internship under Prof. Sameer Mathur(IIM Lucknow) in which I had made this presentation to analyze the marketing strategy adopted by McDonald's.

1. FEELING
HUNGRY???

2. Envisioned by Ray Kroc
Since 1955
Genesis of the
burger era !!!

3. Meanwhile
And NowStarted here
36,900 restaurants &
counting
3.75 Lakh
Employees 120 countries
World’s largest hamburger chain

4. What are McDonald’s core brand
values? Have these changed over
the years

5. Core Brand Values
V
A
L
U
E
S
E
R
V
I
C
E
Q
U
A
L
I
T
Y
C
L
E
A
N
L
I
N
E
S
S

6. New
products
failed!!Pathetic
servicePoor
Quality
Shabby
Restaurants
Sales
plummeted
Never loose focus !!!

7. But now it sticks to it’s core
branding values

8. How has McDonald’s grown its
brand equity over the years? Has
McDonald’s changed in different
economic times or in different
parts of the world?

10. Brand Elements
APPEALING
COLORS
DDKEE
EVERYTHING
LOOKS
GOOD
IN THIS
Brand Characters

11. Brand Revitalization through
expansion

12. Let’s Customize it

13. Seating for everyone
Linger zone
Family zone
Quick bite zone

14. Holistic Marketing Approach
• Social Cause
• Sponsorships
Has become a reason for happiness!!
Maybe that’s why I’m Lovin’ it !!!!

15. Catering to Local Tastes

16. Its cheap!! Isn’t it

17. What risks do you think
McDonald’s will face in the
future ?

18. Life is a race!!!

19. Health Risks

20. Summary
• Earlier and Now
• Brand Values
• Brand Equity
• Effect of geographical and economic
factors
• Risks faced by McDonald’s

21. DISCLAIMER !!
This presentation has been created
by Nishant Gupta of PEC University
of Technology, Chandigarh during a
marketing internship under the able
guidance of Prof. Sameer Mathur