- Coaching is defined as an ongoing professional relationship that helps clients achieve extraordinary results through deepening learning, improving performance, and enhancing quality of life. It focuses on helping clients find their own answers rather than being directive. - Studies show that coaching leads to benefits like improved individual and team performance, development for advancement, increased motivation, and boosted profits and revenue. Organizations see coaching as a way to develop leaders, correct issues, improve management skills, and increase retention. - Research found coaching delivered significant returns, with improvements in areas like relationships, job satisfaction, productivity, and reductions in costs. Some studies reported ROI as high as 1000-600-500% from increased performance, reduced turnover, and other factors.