I gave this presentation to the Stanford Graduate School of Business. The course was on Reputation Management. This presentation (minus the voiceover) offers a framework and case studies for brands and their behavior, including the CEO.
TBWA quote compilation on change on mad-blog.commad blog
Some Brands don't like change.
Change doesn't much care.
Today the people live in the network era,
while lots of brands stick in the industrial age,
relying on industrial strategies, tactics & metrics.
If brands don't want to loose touch with their customers they must stop walking the industrial walk and change the ways how they operate and communicate.
But how?
An answer is swirling around in bits and pieces, as lots of different, savvy people already shared interesting and inspiring thoughts about how brands should change.
We simply put those statements togehter to unfold the whole story.
Source: mad-blog.com
The following presentation highlights a few interesting aspects of the current disruptive zeitgeist and is rather meant to be a ‘tango with the terminology’ than a complete discourse on the topic. As a former copywriter, creative director and entrepreneur in Germany, Austria and in South Africa, I want to kick off a conversation with you around creative disruption, change, giants, misfits, implications for advertising, and how I fit into the big picture to serve and benefit your business. Enjoy the ride!
TBWA quote compilation on change on mad-blog.commad blog
Some Brands don't like change.
Change doesn't much care.
Today the people live in the network era,
while lots of brands stick in the industrial age,
relying on industrial strategies, tactics & metrics.
If brands don't want to loose touch with their customers they must stop walking the industrial walk and change the ways how they operate and communicate.
But how?
An answer is swirling around in bits and pieces, as lots of different, savvy people already shared interesting and inspiring thoughts about how brands should change.
We simply put those statements togehter to unfold the whole story.
Source: mad-blog.com
The following presentation highlights a few interesting aspects of the current disruptive zeitgeist and is rather meant to be a ‘tango with the terminology’ than a complete discourse on the topic. As a former copywriter, creative director and entrepreneur in Germany, Austria and in South Africa, I want to kick off a conversation with you around creative disruption, change, giants, misfits, implications for advertising, and how I fit into the big picture to serve and benefit your business. Enjoy the ride!
A lecture I had in Aalto University in "Brands in Strategic Marketing"-course on 14.2.2011. Talking about advertising agency role in brand building from the planning perspective.
Insight we trust - influencers edition 2018TBWA\Corporate
Parce que 92% des consommateurs font davantage confiance aux influenceurs qu’à la publicité, la tentation est grande de les utiliser comme n’importe quel media.
Mais la confiance n’est pas une monnaie d’échange. Elle se construit sur une relation personnalisée et authentique entre la marque, l’influenceur et son public.
Here is a roundup of 2017 Cannes Lions facts, stats, & notable news, our take on four key trends from work that won (including case studies of the winning work), and thought leadership from DigitasLBi attendees.
Steal This Idea: Organic Drivetrain / By Marty NeumeierLiquid Agency
In a survey by Liquid Agency (formerly Neutron) and Stanford University, 1500 business leaders were asked to rank their top ten biggest problems. Their number-one problem? “Balancing long-term goals with short-term demands.” In large corporations, the phrase “short-term demands” is code for “shareholder demands.”
Our guide will provide you with a roadmap of the current situation, what this means for brands, and what you can do in the coming months to protect your brand’s vitality.
Brandhome speaks at Benelux Tech Tour 2015Brandhome
Three days, 75 world-class, highly innovative Benelux companies, top international speakers and our strategic director Erik Saelens … who shared his vision of the future of marketing & technology with the audience.
BOBCM: Best of Branded Content Marketing 2015 case studiesJustin Kirby
This special SlideShare edition features 26 projects of all shapes and budgets that were originally published in the three 2015 Editions of Best of Branded Content Marketing (BOBCM). We hope they will provide inspiration and encourage more great work from brands and their branded content marketing partners.
3 Lessons for Brands
Technology killed cheating.
Weaknesses are your greatest strengths.
Brands with purpose do better.
3 Lessons for Agencies
Agencies need more diversity.
Strategy is knowing what not to do.
Modern creativity demands collaboration.
Bonus Lesson
Take risks to stand out.
Brandhome research fact: technology is more reliable than marketing!Brandhome
Marketing vs. technology. These branches are more intertwined than ever before. Brandhome strategy manager Jef Pelkmans: "Our latest research reveals the views of both marketers and techies on technologically inspired brands and the future role of technology in the marketing process."
The skills that got you to become a creative director are not the skills you need to be a creative director. Me and Xanthe Wells, CCO of Pitch, gave this presentation at the 3% Conference in 2014. Still holds up. (It's just missing a video we shared.)
Brand Heretics - Part 2: Ten Touchstones of a New Belief SystemRoss Farquhar
As part of the IPA Excellence Diploma, I wrote a fairly lengthy piece entitled:
"I believe that the future of brands requires heresy: It's time for a new system of leading beliefs".
Even the title is lengthy.
So I've turned it into a presentation and chunked it up into three parts. This is the second, which outlines my ‘strong view, lightly held’ of what an alternative belief system for marketing might entail.
A lecture I had in Aalto University in "Brands in Strategic Marketing"-course on 14.2.2011. Talking about advertising agency role in brand building from the planning perspective.
Insight we trust - influencers edition 2018TBWA\Corporate
Parce que 92% des consommateurs font davantage confiance aux influenceurs qu’à la publicité, la tentation est grande de les utiliser comme n’importe quel media.
Mais la confiance n’est pas une monnaie d’échange. Elle se construit sur une relation personnalisée et authentique entre la marque, l’influenceur et son public.
Here is a roundup of 2017 Cannes Lions facts, stats, & notable news, our take on four key trends from work that won (including case studies of the winning work), and thought leadership from DigitasLBi attendees.
Steal This Idea: Organic Drivetrain / By Marty NeumeierLiquid Agency
In a survey by Liquid Agency (formerly Neutron) and Stanford University, 1500 business leaders were asked to rank their top ten biggest problems. Their number-one problem? “Balancing long-term goals with short-term demands.” In large corporations, the phrase “short-term demands” is code for “shareholder demands.”
Our guide will provide you with a roadmap of the current situation, what this means for brands, and what you can do in the coming months to protect your brand’s vitality.
Brandhome speaks at Benelux Tech Tour 2015Brandhome
Three days, 75 world-class, highly innovative Benelux companies, top international speakers and our strategic director Erik Saelens … who shared his vision of the future of marketing & technology with the audience.
BOBCM: Best of Branded Content Marketing 2015 case studiesJustin Kirby
This special SlideShare edition features 26 projects of all shapes and budgets that were originally published in the three 2015 Editions of Best of Branded Content Marketing (BOBCM). We hope they will provide inspiration and encourage more great work from brands and their branded content marketing partners.
3 Lessons for Brands
Technology killed cheating.
Weaknesses are your greatest strengths.
Brands with purpose do better.
3 Lessons for Agencies
Agencies need more diversity.
Strategy is knowing what not to do.
Modern creativity demands collaboration.
Bonus Lesson
Take risks to stand out.
Brandhome research fact: technology is more reliable than marketing!Brandhome
Marketing vs. technology. These branches are more intertwined than ever before. Brandhome strategy manager Jef Pelkmans: "Our latest research reveals the views of both marketers and techies on technologically inspired brands and the future role of technology in the marketing process."
The skills that got you to become a creative director are not the skills you need to be a creative director. Me and Xanthe Wells, CCO of Pitch, gave this presentation at the 3% Conference in 2014. Still holds up. (It's just missing a video we shared.)
Brand Heretics - Part 2: Ten Touchstones of a New Belief SystemRoss Farquhar
As part of the IPA Excellence Diploma, I wrote a fairly lengthy piece entitled:
"I believe that the future of brands requires heresy: It's time for a new system of leading beliefs".
Even the title is lengthy.
So I've turned it into a presentation and chunked it up into three parts. This is the second, which outlines my ‘strong view, lightly held’ of what an alternative belief system for marketing might entail.
15 Top Australian eCommerce SEO Tips for eCommerce business owners. The tips are highly actionable and proven to assist business owners with SEO growth.
Dentsu Digital Division, Final Internship PresentationYuda Usman
This is my final project before leaving Dentsu Digital Division, Jakarta. This project was to score my total performance as a social media strategic intern.
Those are digital campaign plan for Panasonic Indonesia, Lumix Indonesia, Pocky Stick and Bintang Tujuh Masuk Angin.
Nicolas Bordas - TBWA - HUBFORUM Paris 2013 HUB INSTITUTE
HUBFORUM PARIS 2013
Panel : Creativity is the future of innovation - Keynote
Intervenant : Nicolas Bordas - Vice-Président TBWA Europe & President BEING Worldwide - TBWA
http://www.hubforum.com/paris/2013/
www.hubinstitute.com
Fraley AEC Solutions Owner Brian Fraley and Pile Buck Magazine Editor Alex Smoot have a discussion in a Q&A format on the importance of marketing in the construction industry.
This is the story of my life at work. I have helped hundreds of businesses create new customers and improve their productivity.
Will my ideas work for your business? It makes for a good
conversation; I’d love to talk with you about it.
Edmond Legum
ed@hownet.com
Transform Your Definition of Transformation
Recently, during a lively dinner conversation with a large group of friends, the subject of change was brought up.A dear friend of mine, herself a C-Suite executive, made a point that change is not only inevitable but also necessary for growth and survival.
While I hardly dispute the value of adaptation, who wants to simply survive? Far too often, people confuse change — a product of the past — for transformation, which is the process of unlocking uncharted possibilities that are completely new and revolutionary.
But transformation, whether you’re cultivating an entirely new corporate culture or bringing a groundbreaking new product to market, can be risky. Consider the iPhone, something I consider to be a transformational product that created, not just added, value. Had the product been based on a gimmick or billed as being able to offer an experience beyond its capabilities, not only would Apple’s reputation — and stock — have paid a price, but so too would have consumer sentiment.This could have had a negative impact on R&D investments as demand for over-hyped smartphone products dwindled.
As we know, this was not the case. Not only has the iPhone been wildly successful but it has also transformed the way we interact and communicate.As is our position at Insigniam, transformations almost always require many large, critical initiatives to be executed simultaneously toward a unified goal, without losing any altitude in current operational efficiency — something we refer to as Breakthrough Performance.
But do all transformations look the same? Hardly. In the case of our cover story — an interview with Mary Kay Chief Marketing Officer Sheryl Adkins-Green — the cosmetics giant’s transformations were calculated and measured, and have resulted in more than 50 years of sustained success. On the other hand, in the case of Hager Group, it took a transformational leader in the form of CEO Daniel Hager to reinvent his family’s company into an unstoppable competitive force — one not only intent on surviving, but thriving.
With that, I present our fall issue, focused on the challenges and successes wrought by transformation.Transformation can be treacherous, but on behalf of everyone at Insigniam, we look forward to partnering with you along each step of the journey to help you arrive at a destination you can only imagine.
Shideh Sedgh Bina
Founding Partner, Insigniam
Editor in Chief, Insigniam Quarterly
Brands at the Speed of Life - Designing a purposeful brand, powerful experien...Interbrand London
In November 2015, Interbrand, the world's leading brand consultancy, participated in The Marketing Institute of Ireland's CMO Summit. Christian Purser, CEO, Interbrand London, talked about brands at the speed of life.
1. Designing a strong purposeful brand
2. Designing powerful brand experiences
3. (Re) Designing the organisation
If you want to 2x your SaaS business, you can't rely on A/B testing (and we tell you why). Copy Hackers presents 19 well-researched techniques for doubling your revenue.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
3. 3TBWACHIATDAY 3
1. 4 Stories
2. Framework for brand success
3. Case discussion
Today
4. 4TBWACHIATDAY 4
1. The power of a belief in business
2. The case for simplicity
3. A framework you can use to inspire and filter
your future success
4. A few laughs and good anecdotes
What’s In It For You?
14. TBWACHIATDAY
Brand
Behaviors
14
“We’re trying to get back to
the basics - great products,
great marketing, great
distribution”
“We got rid of 70% of the
stuff on the product
roadmap”
Steve Jobs, 1997 internal meeting
19. 19TBWACHIATDAY 19
“Every thing a brand
does is an ad.”
~Lee Clow
“Marketing is about
values. It’s a
complicated world,
noisy world. So we
have to be very clear
about what we want
them to remember
about us.
Our customers want
to know who is Apple,
and what do they
stand for. Where do
we fit in this world.”
CEO
Embodiment
20. 20TBWACHIATDAY 20
The company does “a lot of things for
reasons besides profit motive. We want to
leave the world better than we found it.”
CEO
Embodiment
28. 28TBWACHIATDAY 28
We’re still a
wireless carrier.
We’re simply
not going to act
like one
1.Listen to customers
2.Listen to front-line
employees
3.Do what they say
Brand Belief
40. TBWACHIATDAY 40
Spent evenings his first few months on the job listening in
on T-Mobile’s customer service calls.
None of the technology mattered. There was a plethora of
hatred for the industry and a never-ending list of things
people wanted to change.
Brand
Embodiment
88. 88
“She is the
photographer. She shot
these of herself. Feeling
good in her jeans. I’m
proud of his ad. She’s
the customer, she’s
wearing the product and
she’s the photographer.
This is American
Apparel. “
~Dov Carney, CEO
90. TBWACHIATDAY 90
Dov Charney
• Started t-shirt company in
dorm room in 1988
• Dropped out of Tufts to
manage company full-time
• Refused to manufacture outside U.S.
• Paid workers more than double minimum
wage + healthcare + free international
phone calls during work
Height of American Apparel
• 2008: The Guardian named American
Apparel “Label of the Year”
• 2009: Finalist for Time’s 100 Most
Influential People
Brand
Embodiment
101. 101TBWACHIATDAY 101
1. The power of a belief in business
2. The case for simplicity
3. A framework you can use to inspire and filter
your future success
So…
http://www.economist.com/news/briefing/21667918-systematic-fraud-worlds-biggest-carmaker-threatens-engulf-entire-industry-and
http://www.nytimes.com/2015/12/11/business/international/vw-emissions-scandal.html
the decision by employees to cheat on emissions tests was made more than a decade ago, after they realized they could not meet United States clean air standards legally
It is particularly difficult to squeeze such systems into compact cars like the Golf or Jetta
But the Golf, Jetta, and Beetle did not get the chemical systems until 2015