Coach, Advisor in Pricing, Commercial Strategy. Help organizations developing the core skills on pricing and commercial strategy

1. Badjoko Makanga, Baydhir
Email: badjoko@theconsultants.eu - Residence:Antwerp, Nationality: Belgian, Tel: +32487202710
Summary
Coach, advisor with deep expertise in pricing & commercial strategy and organization. At ease with
high innovation and technology content that needs to be translated in commercial and organization
strategy for attaining profitable growth. Improve profitability & revenue trough strategic and
tactical actions on pricing, growth strategies and commercial excellence within B2C & B2B
environments. Delivers from strategy definition to implementation & coaching of the teams.
Communicates, listens and manages stakeholders effectively from board level to operational level.
Culture sensitive and experienced with cross-functional / cross-cultural teams. As lean six-sigma
black belt, aims for effectiveness & continuous improvement approach of organization and
planning. Industry experience includes chemicals, logistics, oil & gas, supply chain, maritime,
financial services.
Expertise
Functional expertise
• Pricing (B2C, B2B, strategy, tactics, control, analysis, implementation, bid, RFQ, tender)
• Commercial excellence (Sales organization, steering, KPI’s, structure)
• Growth (Product development, service engineering)
• Process design & management
• Profitability and revenue improvement project management
General management
• Stakeholder’s management from board to operational level
• Cross cultural & cross functional management
• Organizational problem solving
• Profitability and revenue improvement project management
Lean & Six Sigma black belt
• DMAIC | DMADV |DFSS | 5S | Kaizen | PDCA | Root Cause Analysis | Value Stream Mapping
Industries
• Private Equity |Logistics| IT| Maritime| Oil & Gas| Services |Supply chain | Chemicals
Professional Experience
2015 June-Present: Coach & Advisor
Coach & advisor helping companies to unlock value and deliver measurable benefits. Assessment,
development of commercial strategies, tactics to attain profitable and sustainable business growth.
Companies profile ranges from SME to large companies in various sectors.
2016 December: Participant to the Antwerp Economic mission in Seoul and Shanghai

2. July 2015 to October 2016: Advisor and senior manager in Pricing strategy.
Company name: Mactac (portfolio of Platinum Equity). EBITDA improvement & market share
increase above budget. Lead change from cost plus to value based pricing in 9 subsidiaries (steering,
analysis, diagnosis, tool implementation). All around pricing and commercial strategy from steering,
management, analytics.
April 2013 to May 2015: Senior manager for Pricing & commercial in the maritime sector.
Company: Subs of AP Moller-Maersk group, Safmarine mpv. Define the pricing, processes,
commercial of logistics solutions for highly technical oil and gas materials.
Achieved a margin & market share increase over 5% (within a recessing industry).
October 2011 to Feb 2013: Pricing analysis and strategy for the Logistics sector (air and
ground). Company: UPS Europe and Supply chain solutions. Pricing, economics, risk
assessment for airfreight and express businesses. Relationship building with 3rd
parties. Achieved
high rate of customer retention and acquisition.
March 2009 to September 2011: Pricing and commercialization role in the Oil & Gas sector.
Company: ExxonMobil, ESSO. Pricing and commercial optimization of +1,000 retail gas stations
for Germany and Switzerland. Project: Bio fuel implementation in Germany. Achieved market
shares and profitability growth.
March 2006 and 2009 Feb: Specialists functions in financials services, investment banking
Companies: Euroclear bank and AIG.
Education & Training
2015: Pricing for profit, executive education, Indian Institute of Management Ahmedabad (IIM-A)
2013-2014: Master in Economic engineering, Université Pierre Mendès (Grenoble II)
2013: Mini MBA, University at Buffalo, school of management
2012 - 2013: Six Sigma-Lean black belt certification, Aveta Business Institute
2010 Oct: Gestion et information stratégique pour décideurs, Solvay business school-ULB formation
2009 Feb: Financial analysis, Bruxelles formation
Languages
English: Native | Dutch: Good level | French: Native