Lancelot Austin Woolley has over 20 years of experience in technical textiles, manufacturing, and business development. He has held roles such as Technical Development Director growing companies to over R100 million in turnover. More recently, he worked as a freelance consultant developing a business plan for a R157 million manufacturing project in South Africa, securing R97 million in funding. He has extensive experience in market research, product development, financial modeling, manufacturing optimization, and presenting to investors.

1. LANCELOT AUSTIN WOOLLEY
B.Eng (Hons)
1 Candle Glow Place, La Mercy, Durban
Cell: 083 414 10 26, Email: LancelotWoolley@Gmail.com
PROFESSIONAL EXPERIENCE PRIOR TO JOINING FIBERTEX
Responsibilities & Duties
Freelance Consulting Services, Cape Town 2010 – 2013
Projects: Investment Management, Sales Coaching, New Business Expansion, HR & IR Policies, Inventory
Control, Market Research, Client Liaison, Import Program, R&D
I was contracted to develop a fully comprehensive business plan for a Danish engineering
company, Advance Nonwoven. They are interested in setting up two manufacturing facilities for
the energy efficiency sector in South Africa. The Business Plan was approved and accepted and
was presented to potential shareholders/ investors who have signed a Term Sheet for the green-
fields project. Total project investment R157 million. The Investment Management project
involved:
• Market research: My involvement of a national building insulation market research study
resulted in a comprehensive document describing the current market size, estimated
future market conditions, competitive analysis and market share and price positions.
• R&D: I developed an innovative thermal insulation product manufactured from recycled
materials, which resulted in a low cost product compared to other materials and which
passed the national building regulations tests and requirements.
• Financial Modelling: My in depth knowledge of the business processes and supply chain
assisted with the creation of a financial model which gives five year projections, accurate
ROI and ROE projections as well as expense budgets, cash flow statements, and P&L
accounts.
• Procurement of manufacturing equipment: I verified and assessed the technology for
fitness for purpose to manufacture the insulation and compiled a fully comprehensive
purchasing contract with guaranty and warranty clauses.
• Raw material sourcing: I was involved in the procurement and negotiation of supply
contracts.
• Production process flow: I planned and optimised the process flow of the manufacturing
and logistics of the proposed company.
• Presentation and private equity funding: I helped compile the business plan and
presented the business case to potential investors and secured financial commitment in
the form of equity to the value of R97 million.
Brits Nonwoven, Brits Automotive, Sustainable Fibre Solutions, Cape Town 1996 – 2010
Technical textile manufacturers and suppliers to the automotive, filtration, building, clothing
and furniture industries.
TECHNICAL DEVELOPMENT DIRECTOR.
(Turnover in excess of R100mill). My key responsibilities included the successful implementation
of ISO 9001 and the automotive standard for quality manufacturing systems, TS 16949. I was
appointed leadership of product development teams and successfully developed products which
help maintain a steady growth. I was an active member of various technical committees including
the development of standards at the SABS. My knowledge and skills were utilised in the
procurement of technologies and manufacturing equipment.
Key responsibilities:
● Group Manufacturing and Technical Development Director. Reporting to the
Managing Director.
○ Managing and implementing improvement strategies for factories based in Cape
Town and Durban.
○ Company targeted the development of new products as a key success factor in
sustaining future growth and business. Key task to ensure that all market leads are

2. fully explored and that the entire development process is implemented effectively
and efficiently.
● Sales Experience and Ability:
○ Whilst my primary positions have been technical in nature, I have been extensively
involved in sales, and in particular, face-to-face contact. With Brits Automotive, I
would travel to both Durban and Gauteng bi-monthly for customer visits delivering
customer service. German Automotive clients were very particular when it came to
great customer service. I would attend meetings at Original Equipment
Manufacturers in Europe such as BMW and Mercedes.
• I have had dealings with customers at all levels such as Board Directors,
Senior Buyers, Technical staff, Point-of-Sale personnel, Operational and
Quality personnel.
○ I have conducted technical and sales workshops at customer’s premises and would
often travel with new sales staff in order to introduce them to clients.
○ I have done numerous presentations to clients and industry colleagues as well as
presenting a paper at a convention.
○ I have been extensively involved in company sales and marketing strategy
meetings which included:
• Consumer analysis
• Market analysis
• Competitive analysis – SWOT
• Distribution channel analysis
• Developing the marketing mix
• Determining the economics
● Quality Assurance & Technical Development Director.
○ Managing the Quality Assurance system within the factories and depots: Cape
Town, Johannesburg and Durban.
○ Managing a dedicated team of ten; assigning tasks, and motivating to meet
deadlines.
○ Managing the Quality Assurance department to budgeted requirements and
company objectives.
○ Contributing towards the company’s Strategic Plans.
○ Demonstrated the quality assurance systems and procedures to customers and
third party accreditation bodies on factory visits.
○ Performed quality audits at the factories and suppliers premises.
○ Introduction of quality management systems for new products and processes.
○ Development and testing of new products whilst maintaining a close working
relationship with the Sales and Marketing departments.
○ Development and testing of new raw materials.
○ Staff recruitment, motivation, rewards, and discipline
1993 to 1996: National Blankets General Manager Spinning Division. (Bulawayo- Zimbabwe)

3. EDUCATION
SBL/ UNISA MBL (1st
Year) 2015
UNIVERSITY OF HUDDERSFIELD (UK) B.Eng (Hons) Textile Manufacture 1989-1993
ROSSALL SCHOOL (UK) A’ Levels 1989
Courses and Workshops:
Senior Management Auditor Course
Underwriters Laboratories Inc.
OHASA
Integral Safety.
Cost of Quality
TS 16949 Quality Management
APQP & PPAP
H&M Associates.
Strategic Planning (The mind of a fox)
Clem Sunter.
Finance for Non-Financial Managers
University of Witwatersrand
Labour Law
Baigraims Attorneys
Leading at a Higher Level
12th
Annual Worldwide Leadership Series
Lifetime Predictions of exposed geo
Geosynthetic Education Institute