A mobile first photo and video back up service

1. Backboard

2. For inquiries please contact Jon Flax:
jon@backboard.me
973-224-1254
CEO
Jon Flax
CTO
Kevin Felichko
Head of Product
Donny Zanger
Business Summary
August 2015

3. Backboard is the secure digital
home for your priceless memories

4. We’ve been told to store everything in icloud, dropbox, Google, and Amazon, but there must be a
better way. Photo/Video storage will always be an ancillary service to their core businesses.
Backboard’s sole focus is to give you the security you need, features you want, and value that
should come with protecting and sharing your most priceless and irreplaceable digital possessions.
Why choose Backboard?

5. Sync
Backboard will automatically find and sync your photos and videos on all of your
devices, all while remaining platform agnostic.
Secure
By creating end to end encryption, our users won’t have to worry that their private and
precious photos are being seen by us or any third party. The user has total control over
who sees their data and when they see it.
Surface
Why is it so hard to search through past memories and find what you’re looking for? Our
intuitive search functionality as well as easy to use filtering system will have users
wanting to engage with the app on a regular basis.
Stream
Private sharing with close friends and family should be easy, fun, and platform agnostic.

6. Our demographic
• Multi OS users: 28% of all Mac users own an Android. 35% of all ipad users own
an Android. This translates to millions of customers in the US alone who need to
find an alternative to the Apple eco system to back up their photos and videos.
• Disgruntled icloud users: Incomprehensible and clunky to many, people use it
because it’s there, not because they like it.
• Dropbox users: The general consensus: great for files and folders, terrible for
media. Their photo app carousel launched with fanfare and faded into anonymity.
• Families: Households with a variety of different devices and operating systems
that want to store and share privately.
• International community: They now have the 3G and 4G wireless capability to
upload and access large amounts of data via the cloud.

7. Competition
amount cost criticism
1 Terabyte $150/year —————
Flickr
1 Terabyte
Free with full page ads,
$500/year for 2
terabytes
Ads via yahoo in free
version; perceived as
public network; photos
only, up to 200MP
Microsoft OneDrive
1 Terabyte
$84/Year
Amazon Cloud Drive
Unlimited $100/Year with Amazon Prime
Amazon eco system;
photos only, but with 5gb
of video and file storage
Dropbox (Carousel)
1 Terabyte $100/Year
Apple iCloud
1 Terabyte
$240/Year
No smaller pricing plans;
limited app functionality;
poor desktop experience
Limited to iOS for device
and sharing functionality;
confusing and bulky
Poor user experience;
appealing only to people in
the Microsoft eco system
Backboard

8. Encryption
Recent events have put large companies like Apple and Google in
an unflattering light when it comes to users’ privacy.
Encryption and privacy for our users is one of our four core
principles and our users will know this from day 1. Our terms of use
and privacy will contain translated, plain written language next to all
of the legalese, to show everyone that Backboard is a transparent
company looking out for its users.

9. Initial revenue generation will come on a monthly subscription basis.
Free 90-day trials will be given to all users, and those who fall under a certain
threshold of cloud storage will continue to have free access to the service.
“Soft” users will be allowed access to the service. These are users who choose
not to back up anything with us but would still like access to albums and
streams that they get invited to view from existing Backboard users.
Revenue generation

10. 0-10 GB: Free
25 GB: $2/mo
100 GB: $6/mo
1 TB: $15/mo
Unlimited: $25/mo
*Discounted options for annual billing
*Discounted options for family billing
Current pricing options*

11. July 2015 - August 2015
Alpha testing of mobile and desktop
September 2015
Limited beta launch
January 2016
Full market launch
Project timeline

12. Free Me
An easy way to remove photos and videos from your mobile devices and computers to free up space
while keeping all of your data safe and accessible in the cloud.
Family Plans
We’re built for families and loved ones who want to share their memories in a private setting. We want
to make that experience even better by offering easy family sharing where device and operating
systems don’t matter and billing becomes painless.
Auto Tag and Smart Search
We want to take the pain out of finding memories from 5, 10, even 15 years ago.
Fast Finger Clean-Up
We tend to tap our finger 10 times to get the perfect shot and it ends up cluttering our libraries. An
easy solution to consolidate those moments while keeping your library efficient and looking sharp.
Scored Videos
A fun feature that will increase the impact of an image or video shared by adding a score.
And lots more…
Additional features post-beta

13. The Backboard Team
Jon Flax, CEO
• Jon has over 10 years of experience in sales and operations, with a specialty in entrepreneurship.
• In B2B, he’s flourished in the medical device and floral industry.
• In B2C, he helped start Tapd’NY, a NYC based bottled water company that pioneered a “drink local” movement.
• As the first employee of H. Bloom, Inc., Jon rose to become Vice President of Sales and helped grow the company
to a $10 million annual run rate in his 4-year tenure. H.Bloom is backed by leading VC firms Battery and Shasta.
• Jon’s successful track record in enterprising sales and operations puts him in a poised and unique position to lead
Backboard’s growth to become the market leader.
• Donny is a web-savvy entrepreneur with over 10 years of experience in sales and operations, as well as expertise
in SEO and internet marketing.
• He has launched three businesses to date, including the successful All Week Walls, a temporary wall business in
NYC that has been featured numerous times in the New York Times.
• In 2009, Donny’s web development company, EmunahSoft, Inc., released Transferpod, an app that allowed music
files to be transferred from an iPod/iPhone to a PC or Mac and back, a capability that was revolutionary for its time.
Donny’s industry experience and knack for filling technological needs makes him well suited to spearhead
Backboard’s product development.
Donny Zanger, Head of Product
• Over 18 years of experience in building elegant, high performing software across many industries
• As a contributor to Cloud Academy, Kevin is an expert in AWS Systems as well as cloud architecture
• CTO and co founder for several startups (propertyroom.com, temperature @lert)
• Kevin’s passion and knowledge of software architecture and cloud systems makes him the perfect technical
founder for Backboard as we gain users and the precious photos and videos that come along with them.
Kevin Felichko, CTO

14. Backboard
Thank you. For inquiries please contact Jon Flax:
jon@backboard.me
973-224-1254