How to build digital experiences using video online?

This document discusses the need for global brands and media companies to publish high-quality video content across online, mobile, and social platforms to engage audiences. It outlines requirements for an online video platform, including supporting various content types, mobile/social publishing, analytics, and extensibility. Kyte is presented as a platform that meets these requirements through its capabilities for high-quality online and live video delivery, mobile/social support, analytics, and customization via frameworks and APIs. Case studies demonstrate how MTV Networks leverages Kyte for certain innovative online video projects.

IDC-Kyte-WP

BMMA - Belgian Management and Marketing Association

This document discusses the need for global brands and media companies to publish high-quality video content across online, mobile, and social platforms to engage audiences. It describes the requirements for an online video platform, including supporting various content types, mobile/social publishing, analytics, and extensibility. Kyte is presented as a platform that meets these requirements through its capabilities for high-quality online and live video delivery, mobile/social support, analytics, and customization via APIs. Case studies demonstrate how MTV Networks leverages Kyte for certain innovative online video projects.

Eyei fast.MAP Marketing-GAP presentation

fastMAP

Kontenthaus - world-class content for brands

Kontenthaus

Co nowego w Google? Accelerated Mobile Pages, Digital News Initiative i nowy ...

ZKDP

Evolution of internet.pptx

CharlotteFriggieri

Technology has become integrated into our daily lives, revolutionizing how we communicate, work, and access information. The presentation traces the evolution of technology from the early computing era to the mobile revolution and internet of things. It explores how consumers utilize various digital devices and platforms to search for information, entertainment, and products online. The internet and social media in particular have transformed how people connect and access services globally.

Bmma hugues rey formationdigitale2014 session 1 - version 15092014short

This document outlines a 10-week course on digital marketing. It discusses key digital marketing concepts and challenges including big data, social media, mobile and cross-channel shopping. Metrics for measuring digital campaigns like clicks, leads, and cost per thousand impressions are presented. Retargeting and real-time bidding for digital ads are covered. The importance of owned, earned, and paid media is explained.

The Business Of Video Linda Ravenhill Videolive

guest22cb1ea7

The Future of Video 2013

The Story Lab

WebRTC: The Big Debate - I Say Shut and Build Something!

Blacc Spot Media, Inc.

Web Real-Time Communications (WebRTC) has been rapidly growing for the past 3 years gaining adoption from many corporations and industries around the world. Surpassing the one billion mark for compatible devices, WebRTC has sparked some heated debate around whether or not it’s a truly disruptive technology. In this presentation we will discuss the possibilities and the current applications built and running full WebRTC services, despite the lack of support in Internet Explorer and Safari and the codecs wars.

Monetising Digital Platforms & Rights

Vision+Media

Ubiquitous Media Design Workshop, IXDC 2014

bo begole

The document summarizes key topics from a workshop on envisioning novel media-based user experiences, including: 1) Businesses strategies and case studies for technologies that bridge the physical and digital worlds, such as contextual intelligence and predictive personal marketing. 2) Trends in ubiquitous media like the growth of video traffic, new forms of consumer video sharing, and the proliferation of new video-enabled devices. 3) Technologies that could enable augmented media experiences, like automated content recognition and responsive entertainment across multiple connected devices. 4) Discussions at the workshop focused on emerging media experiences, avoiding unwanted experiences in design, and determining valuable applications of pervasive displays and cameras.

26th GBG Dhaka - Creating Content for a Digital Audience

GBGDhaka

An overview of online video marketing

An overview of online video marketing

Online video marketing is growing rapidly. By 2016, 55% of consumer internet traffic will be video. Video advertising spending will increase significantly in the next 5 years. To be successful with online video, brands should focus on telling compelling stories in short, serial formats rather than episodic. Videos should be as short as possible while still telling a complete story. They should feel disruptive and unique to the online environment rather than like television commercials. The goal is to create engaging content that consumers will want to share socially.

Laudon traver ec10-im_ch10

The document outlines the key topics and concepts covered in Chapter 10 of an instructor's manual on online content and media. It discusses the major trends in online content consumption and revenue models. Key factors affecting the online publishing and entertainment industries are explained. The chapter also covers concepts like digital rights management, media convergence, and challenges faced by different content industries in adapting to the digital environment. Case studies on Netflix and the struggles of the newspaper industry are also summarized.

Laudon traver ec10-im_ch10

This document provides an instructor's manual for a chapter on online content and media. It outlines the key teaching objectives which are to understand trends in online content consumption, digital rights management, media convergence, and business models in the online publishing and entertainment industries. The chapter covers topics like online newspapers, ebooks, magazines, television, movies, music and gaming. It also includes case studies on challenges facing newspapers and Netflix's business model transition from DVDs to streaming.

TubeMogul - Building Brands in a Digital World

IAB Canada

Brett Wilson discusses how brand advertising is becoming more complicated in the digital world. The traditional purchase funnel model is being replaced by a more complex consumer journey across multiple devices. Programmatic branding allows brands to target fragmented audiences across platforms using data to optimize campaigns. TubeMogul is a leader in programmatic branding technology, allowing advertisers to effectively reach audiences at scale through video advertising on digital platforms like online video and mobile.

Pepsi Content Adventures 2015

Olgierd Cygan

Najlepsze projekty content marketingu ze świata - Forum IAB 2015

Olgierd Cygan

Similar to How to build digital experiences using video online?

State Of The Online Nation 2 - VOD

Mat Riches

Assignment 2 with script

MaxineOwens

IDC-Kyte-WP

IDC-Kyte-WP

BMMA - Belgian Management and Marketing Association

This document discusses the need for global brands and media companies to publish high-quality video content across online, mobile, and social platforms to engage audiences. It describes the requirements for an online video platform, including supporting various content types, mobile/social publishing, analytics, and extensibility. Kyte is presented as a platform that meets these requirements through its capabilities for high-quality online and live video delivery, mobile/social support, analytics, and customization via APIs. Case studies demonstrate how MTV Networks leverages Kyte for certain innovative online video projects.

Eyei fast.MAP Marketing-GAP presentation

fastMAP

Kontenthaus - world-class content for brands

Kontenthaus

Co nowego w Google? Accelerated Mobile Pages, Digital News Initiative i nowy ...

ZKDP

Evolution of internet.pptx

CharlotteFriggieri

Bmma hugues rey formationdigitale2014 session 1 - version 15092014short

The Business Of Video Linda Ravenhill Videolive

guest22cb1ea7

The Future of Video 2013

The Story Lab

WebRTC: The Big Debate - I Say Shut and Build Something!

Blacc Spot Media, Inc.

Monetising Digital Platforms & Rights

Vision+Media

Ubiquitous Media Design Workshop, IXDC 2014

bo begole

26th GBG Dhaka - Creating Content for a Digital Audience

GBGDhaka

An overview of online video marketing

An overview of online video marketing

Laudon traver ec10-im_ch10

Laudon traver ec10-im_ch10