Adido do digital better seminar 2011

360Tech Insight Session Slides

360Mobile Insight Session Slides

360D Main Presentation Slides, Thursday 3rd September, Glasgow

Hardware Trends 2016

HAX

Do You See What I See, Consumer Response to IoT Security Cameras, Cat Watching

John Feland

(This is the last part of what is a 4-part series.) Note: I'm not an Architect. Content within this deck was discovered on a trip to Athens, Greece where I stayed at the home of an architect. Amongst the hundreds of books he had, I chanced upon this gem - "Letter to a Young Architect" - which I've collated and will share with you here. Contained within that book was the author's life learnings, to be handed down to future architects. But what surprised me was that, on every page, each of those learnings could be directly applied to advertising as well. And such good lessons they were that I felt compelled to keep a record of those lessons, for my own learning and to share with others. Hope it's as eye-opening for you as it was for me. Enjoy! Part 1 (On Advertising 101): http://slidesha.re/1g0ao0c Part 2 (On finding inspiration): http://slidesha.re/OqHGxV Part 3 (On overcoming challenges): http://slidesha.re/1hLOT4g

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Chris Cherrett presented his keynote from Attention: The Digital Marketing Summit. Usability and testing are explored so we can question why something works the way it does and create tests to find the answer. Confirmation bias is the tendency to selectively search for information that confirms our beliefs; the idea being that if you think you already know, you won't test an issue or trend. The end of the build is the start of the project, build, measure and learn about different and better ways of doing things. Watch the keynote here: https://www.youtube.com/watch?v=gd5UhPMJ5XE

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Paul Brown

This session ran on the first day of the a4u Expo 2012. The 1 hour slot focused on 3 mobile marketing perspectives for Advertisers, Agencies & Publishers to consider as they work there way towards joining the 10% of top 1 million domains that are mobile optimised. 3 core principles of mobile optimised web design are considered, as are methods of monetising that property, and how you might drive more traffic to it... Along the way Mobile Marketing Pioneers are flagged as examples. If you are interested in mobile of performance marketing, keep an eye on http://www.a4uexpo.com for future events.

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Ray Bugg

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eMarketingHoy

Randall Rothenberg, actualmente, CEO y Presidente de IAB (Interactive Advertising Bureau), a nivel global, organización comprometida con el desarrollo de la industria del Mercadeo y la Publicidad Digital, con presencia en más de 23 países alrededor del mundo habla sobre el estado de la publicidad digital en Colombia. En 2007, fue Director Senior de Capital Intelectual de Booz Allen Hamilton, en la cual supervisó las Áreas de Desarrollo de Negocios, Gestión de Conocimientos y Actividades de Liderazgo del Pensamiento. Antes de ingresar a Booz Allen, donde superviso el desarrollo de negocios, gestión del conocimiento y pensó en actividades de liderazgo. Así mismo trabajó en el diario The New York Times, como editor de tecnología y editor de política de la revista dominical, escribió una columna diaria sobre publicidad, y fue reportero de medios y marketing. Es autor de la obra Where the Suckers Moon: An Advertising Story, una crónica acerca del nacimiento, evolución y muerte de una campaña publicitaria. Obtuvo un título en estudios clásicos de la Universidad de Princeton y en la actualidad reside en la ciudad de Nueva York. Rothenberg trabajó seis años en el The New York Times, donde fue editor de economía y política. Durante 10 años, fue columnista de marketing y medios para Advertising Age y continuo con esta labor en su blog www.randallrothenberg.com.

The Local Government Digital Fund from O2: Do different

O2 Business UK

We live in a world dominated by digital. It's all around us. And it's the way that we all want to interact with one another, and with public services. That's why O2 have launched the Local Government Digital Fund, with up to £250k up for grabs for local authorities that put forward the best ideas for digital engagement. Here are the slides from the launch events, and if you've got any questions then get in touch - you can tweet us @O2businessuk.

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Valtech UK

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