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Starr Long

Executive Producer
Portalarium
Co-Development:
Open & Agile Game
Development
Starr Long
20+ Year Game Industry Veteran
Ultima Online: 1997
¤ One of the very first MMORPG’s
¤ Coined the terms “MMORPG”, “rares”,
“shards”, etc.
¤ 1st
MMO to have player housing
¤ 1st
Subscription based model
¤ Longest running commercial RPG in history
NCSoft / Tabula Rasa
Disney Connected Learning
Shroud of the Avatar
Traditional Game Development
Black Box
Early visibility is controlled, staged and false
Fancy Trailers (not even in game engine)
Press Releases / Conferences
Developer interviews
No details provided about staff, design, etc.
No hands on interaction before launch
No customer feedback during development
Co-Development: Open and Agile
A completely new paradigm
Full transparency during development
Regular Cadence of content delivery
Responding to feedback
Develop in the Open: Transparency!
Hosting Public & Private Forums & IRC
Posting daily standup notes about what every
person on team is doing
Posting public schedules by quarter
Posting details about funding, hiring, and finances
Weekly Q&A
Weekly video hangouts
Weekly Email / Website Updates on progress
Deliver Regularly
Monthly updates to the game
Same day and time, no matter what
New Content, bug fixes, balance, polish, etc.
Modify what will go in each release vs. when
the release goes live
Allocate ~30% of each update to direct
response to player feedback
Call out who gave the feedback when possible
Q & A
Contact Info
Starr Long
Executive Producer
Portalarium / Stellar Effect
slong@portalarium.com
stellareffect.com
shroudoftheavatar.com

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Co-Development SXSW 15

  • 2. Starr Long 20+ Year Game Industry Veteran Ultima Online: 1997 ¤ One of the very first MMORPG’s ¤ Coined the terms “MMORPG”, “rares”, “shards”, etc. ¤ 1st MMO to have player housing ¤ 1st Subscription based model ¤ Longest running commercial RPG in history NCSoft / Tabula Rasa Disney Connected Learning Shroud of the Avatar
  • 3. Traditional Game Development Black Box Early visibility is controlled, staged and false Fancy Trailers (not even in game engine) Press Releases / Conferences Developer interviews No details provided about staff, design, etc. No hands on interaction before launch No customer feedback during development
  • 4. Co-Development: Open and Agile A completely new paradigm Full transparency during development Regular Cadence of content delivery Responding to feedback
  • 5. Develop in the Open: Transparency! Hosting Public & Private Forums & IRC Posting daily standup notes about what every person on team is doing Posting public schedules by quarter Posting details about funding, hiring, and finances Weekly Q&A Weekly video hangouts Weekly Email / Website Updates on progress
  • 6. Deliver Regularly Monthly updates to the game Same day and time, no matter what New Content, bug fixes, balance, polish, etc. Modify what will go in each release vs. when the release goes live Allocate ~30% of each update to direct response to player feedback Call out who gave the feedback when possible
  • 8. Contact Info Starr Long Executive Producer Portalarium / Stellar Effect slong@portalarium.com stellareffect.com shroudoftheavatar.com