The 4 Critical Areas for Successful CRO - Paul Rouke at Conversion World 2015PRWD
These are the slides from Paul Rouke's impromptu talk at Conversion World 2015 'The 4 Critical Areas for Successful CRO'.
In this talk, Paul Rouke outlines the 4 critical areas a business needs to get right, in order to generate exceptional growth from a data driven culture full of continuous testing and learning.
It provides insights formed from experiences delivering Conversion Optimisation programmes for brands such as Trend Micro, The North Face, The Student Room, Schuh, Vans and Speedo.
Paul Rouke is Founder & Director of Full-Service Conversion Optimisation Agency PRWD.
Conversion World is the world's 1st online CRO conference, with 30 global conversion experts providing insights and valuable takeaways over the course of 3 days.
Rainbow is a sign of diversity and inclusiveness, of hope and of yearning. It is a symbol conveying a message of a new era, of unity and of social change.
The 4 Critical Areas for Successful CRO - Paul Rouke at Conversion World 2015PRWD
These are the slides from Paul Rouke's impromptu talk at Conversion World 2015 'The 4 Critical Areas for Successful CRO'.
In this talk, Paul Rouke outlines the 4 critical areas a business needs to get right, in order to generate exceptional growth from a data driven culture full of continuous testing and learning.
It provides insights formed from experiences delivering Conversion Optimisation programmes for brands such as Trend Micro, The North Face, The Student Room, Schuh, Vans and Speedo.
Paul Rouke is Founder & Director of Full-Service Conversion Optimisation Agency PRWD.
Conversion World is the world's 1st online CRO conference, with 30 global conversion experts providing insights and valuable takeaways over the course of 3 days.
Rainbow is a sign of diversity and inclusiveness, of hope and of yearning. It is a symbol conveying a message of a new era, of unity and of social change.
Nội dung buổi talkshow "Enter The Marketing World: Client or Agency?" ngày 8.10 tại Én Tea House, với sự chia sẻ của 2 diễn giả: chị Trân Châu (Director of Client Services - Dentsu Vietnam) và anh Thanh Hải (Brand Manager - Vinamilk)
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015TrendWatching
AUGUST 2015 TREND BRIEFING
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015
These 15 innovations will set the customer expectations coming YOUR way soon!
23 PITCH COMPETITION QUESTIONS WHICH YOU MUST KNOWInfocrest
Pitch competitions are a reality of startup life, as common as coffee mugs that say “Hustle Harder” or thought leaders expounding on the need for “grit.”
Still, even the smartest entrepreneur isn’t always ready for what competition judges might ask. During Steve Case’s Rise of the Rest tour, a seven-city road trip across the U.S. highlighting entrepreneurs outside the major startup hubs, founders in Phoenix participated in their own mock pitch competition, allowing them to practice and polish their answers.
Capture ROI Success in B2B Digital MarketingWinnie Ng
Is social media or digital marketing just influential and nice to
have for branding purpose? Unlike B-to-C campaign, is the ROI
hardly co-relate directly to sales impact? This
presentation is going to reveal how to effectively set the KPI for digital marketing and measure the digital marketing benefit to business, capture ROI and success.
Anansi is a Digital Services and Solutions Provider Company based in London. We operate in an Agile mindset, primarily for the following industries:
- Retail websites and e-commerce
- Media and Internet companies
- Education
- Travel & Hospitality
Our Services includes:
- Digital transformation and strategy
- Project/Programme management
- System Integration
- E-commerce platform (Magento, Salesforce)
- CMS (Drupal, Wordpress, Umbraco)
- Website development
- Apps development
- Virtual Reality
- Augmented Reality
- UX / UI & Usability
Whether you are bringing in over $1 M in yearly revenue or less, you can double that by paying attention to these tips & tricks. Everything is just based on Miquido wins and fails.
Project Management with Kanban: from Basics to MetricsPlanview
View the On-Demand Webcast! Planview.info/Metrics
What is a kanban board? Learn how they can make a difference in your organization by enabling customer value through continuous delivery.
Find out how to capitalize on lean, agile project management techniques and avoid the dangers of multitasking.
View the On-Demand Webcast! Planview.info/Metrics
Find out what it's like to work with EBWAY Creative, a premier Internet Marketing and Web Design agency located in Fort Collins, Colorado. This slide deck will give you a behind the scenes look at our marketing solutions, web design services and our processes. You'll get a virtual tour from co-founder Jonathan Hinshaw as he takes on a journey to experience what it's like to work with EBWAY Creative.
For information, watch the video tour here on our YouTube channel - https://www.youtube.com/user/ebwaycreativevideos
Check us out online at www.ebwaycreative.com
Why we do digital sales and marketing as a joint effortColumbia Road
We believe that marketing and sales should be a joint effort. Marketing is not an add-on, it’s persistent work in the core of digital sales. Digital marketers should be working right there with the team developing digital sales. The key is to make digital marketing part of the operative day to day actions. Through digital marketing we help our clients get and retain the best possible customers for their digital commerce.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Nội dung buổi talkshow "Enter The Marketing World: Client or Agency?" ngày 8.10 tại Én Tea House, với sự chia sẻ của 2 diễn giả: chị Trân Châu (Director of Client Services - Dentsu Vietnam) và anh Thanh Hải (Brand Manager - Vinamilk)
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015TrendWatching
AUGUST 2015 TREND BRIEFING
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015
These 15 innovations will set the customer expectations coming YOUR way soon!
23 PITCH COMPETITION QUESTIONS WHICH YOU MUST KNOWInfocrest
Pitch competitions are a reality of startup life, as common as coffee mugs that say “Hustle Harder” or thought leaders expounding on the need for “grit.”
Still, even the smartest entrepreneur isn’t always ready for what competition judges might ask. During Steve Case’s Rise of the Rest tour, a seven-city road trip across the U.S. highlighting entrepreneurs outside the major startup hubs, founders in Phoenix participated in their own mock pitch competition, allowing them to practice and polish their answers.
Capture ROI Success in B2B Digital MarketingWinnie Ng
Is social media or digital marketing just influential and nice to
have for branding purpose? Unlike B-to-C campaign, is the ROI
hardly co-relate directly to sales impact? This
presentation is going to reveal how to effectively set the KPI for digital marketing and measure the digital marketing benefit to business, capture ROI and success.
Anansi is a Digital Services and Solutions Provider Company based in London. We operate in an Agile mindset, primarily for the following industries:
- Retail websites and e-commerce
- Media and Internet companies
- Education
- Travel & Hospitality
Our Services includes:
- Digital transformation and strategy
- Project/Programme management
- System Integration
- E-commerce platform (Magento, Salesforce)
- CMS (Drupal, Wordpress, Umbraco)
- Website development
- Apps development
- Virtual Reality
- Augmented Reality
- UX / UI & Usability
Whether you are bringing in over $1 M in yearly revenue or less, you can double that by paying attention to these tips & tricks. Everything is just based on Miquido wins and fails.
Project Management with Kanban: from Basics to MetricsPlanview
View the On-Demand Webcast! Planview.info/Metrics
What is a kanban board? Learn how they can make a difference in your organization by enabling customer value through continuous delivery.
Find out how to capitalize on lean, agile project management techniques and avoid the dangers of multitasking.
View the On-Demand Webcast! Planview.info/Metrics
Find out what it's like to work with EBWAY Creative, a premier Internet Marketing and Web Design agency located in Fort Collins, Colorado. This slide deck will give you a behind the scenes look at our marketing solutions, web design services and our processes. You'll get a virtual tour from co-founder Jonathan Hinshaw as he takes on a journey to experience what it's like to work with EBWAY Creative.
For information, watch the video tour here on our YouTube channel - https://www.youtube.com/user/ebwaycreativevideos
Check us out online at www.ebwaycreative.com
Why we do digital sales and marketing as a joint effortColumbia Road
We believe that marketing and sales should be a joint effort. Marketing is not an add-on, it’s persistent work in the core of digital sales. Digital marketers should be working right there with the team developing digital sales. The key is to make digital marketing part of the operative day to day actions. Through digital marketing we help our clients get and retain the best possible customers for their digital commerce.
Similar to Când și cum să investim în marketing - Koncylion (20)
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
16. Integrated Development Solutions www.Koncylion.com
16
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Prima și unica gamă de teste pentru
depistarea infecțiilor cu transmitere
sexuală din România
Lansare pe 30 mai 2014
Studiu de caz
20. Integrated Development Solutions www.Koncylion.com
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