About omnichannel and the biggest implementation of Magento Enterprise in Central Europe, for one of the largest retail chains of DIY (Castorama)

1. Meet Magento PL 2015
Omnichannel first steps
Borys Skraba
Bold Brand Commerce sp z o.o.

2. Meet Magento PL 2015
Omnichannel is like
teenagers' sex.
Everyone is talking
about it, almost
no-one has ever done
this

3. Meet Magento PL 2015
Obvious for a consumer
but
Complicated for a company

4. Meet Magento PL 2015
A multichannel strategy is about
managing a series of separate touch
points through various channels
An omnichannel strategy is about
integrating touch points to create a
immersive, device agnostic
experience

5. Meet Magento PL 2015
Consumers experience the whole brand,
not a channel or individual touch point
Requires consistency across all retail
channels
Enables customer to start their
experience via one channel / device and
continue or finish via others

6. Meet Magento PL 2015
Classic shopping funnel is dying

7. Meet Magento PL 2015
What does it mean for a large
enterprise?

8. Meet Magento PL 2015

9. Meet Magento PL 2015
Omnichannel = Omnichange
if you are not ready for a huge
organizational change it's not
going to be a success

10. Meet Magento PL 2015
Omnichannel = Omniengagement
of the company, including
operations, logistics, finance,
marketing, HR departments
engagement

11. Meet Magento PL 2015
Big change requires small steps
and a roadmap

12. Meet Magento PL 2015
Key success factor is
the concept and consistency

13. Meet Magento PL 2015
Omnichanel aproach
• step 1 - present product and price coherently
online and offline, in a device agnostic way
• step 2 - coordinate online / offline
omnichannel process along the organization
• step 3 - integrate sales experience and
promotion

14. Meet Magento PL 2015

15. Meet Magento PL 2015
70 brick & mortar shops
Each shop has different price and
stock levels
40,000 SKU online
Over 2 000 000 UU /month

16. Meet Magento PL 2015
External PIM
Click & Collect model
One payment gateway

17. Meet Magento PL 2015
Stock update AOAP
(As Often As Possible)

18. Meet Magento PL 2015

19. Meet Magento PL 2015

20. Meet Magento PL 2015
Approach to use 70 websites for each B&M shop
Different prices for each store
Option to restrict access to each store
Options to change configuration of selected webstore
Necessity to extend Magento standard features

21. Meet Magento PL 2015
Magento Enterpeise Architecture
Varnish load ballancer
Nginx + Php-fpm
Full Page Cache
Redis Cache

22. Meet Magento PL 2015
3,200.000 - product pages,
3,200.000 - price positions, updated every 20 minutes,
800.000 - pages served daily,
46.000 - SKUs,
2.000 - categories,
1.700 - attributes,
1.000 - attributes sets,
71 - Magento websites

23. Meet Magento PL 2015
Google Search Appliance integrated
with Magento Enterprise

24. Meet Magento PL 2015
Omnichannel = omniCHANGE

25. Meet Magento PL 2015
Omnichanel aproach
• step 1 - present product and price coherently
online and offline, in a device agnostic way
• step 2 - coordinate online / offline
omnichannel process along the organization
• step 3 - integrate sales experience and
promotion

26. Meet Magento PL 2015
Borys Skraba
borys.skraba@bold.net.pl
+48 501 351 542