The document discusses key ecommerce trends to watch for in 2015, including the continued growth of mobile buying and mobile marketing. It notes that mobile-friendly stores and apps will be important, as will ads that can be clicked on mobile devices. Other trends include using more personal content in marketing campaigns, the rise of social commerce reaching $14 billion in sales, and more online stores offering same-day shipping options.

1. Ecommerce Trends to
Watch Out for in 2015
Synergy, Innovation and Creativity

2. Keeping up with new ecommerce trends is essential
for every merchant. Every year, ecommerce continues
to change, bringing new trends that marketers must
use to meet the needs of their customers.
Synergy, Innovation and Creativity
www.synotive.com | connect@synotive.com | 1300 894 506

3. As technology continues to evolve, the way it’s
used by companies in the ecommerce world evolves
as well. If you’re preparing for the 2015 business year,
here are some of the ecommerce trends to watch out
for in the coming year.
Synergy, Innovation and Creativity
www.synotive.com | connect@synotive.com | 1300 894 506

4. Synergy, Innovation and Creativity
www.synotive.com | connect@synotive.com | 1300 894 506
Mobile Buying Continues to Grow
1

5. Mobile online sales are predicted to grow
significantly in 2015, and mobile friendly stores will
be essential for companies that want to succeed in
ecommerce.
Synergy, Innovation and Creativity
www.synotive.com | connect@synotive.com | 1300 894 506

6. Many mobile users are currently doing a lot of
shopping on their phone, and this trend will continue
growing. New store apps and point of sale systems
will become popular for consumers that enjoy
shopping on their phones.
Synergy, Innovation and Creativity
www.synotive.com | connect@synotive.com | 1300 894 506

7. Synergy, Innovation and Creativity
www.synotive.com | connect@synotive.com | 1300 894 506
Growth of Mobile Marketing
2

8. In 2015, mobile marketing will also grow, and
companies will find that they’ll get better results
from ads that can be clicked on via mobile devices,
such as tablets or smartphones.
Synergy, Innovation and Creativity
www.synotive.com | connect@synotive.com | 1300 894 506

9. Customers don’t need to get on their computer to
look up products. They have the ability to tap on ads
they see on their phone or tablet, so using mobile ads
will provide marketers with a big edge in the next
year.
Synergy, Innovation and Creativity
www.synotive.com | connect@synotive.com | 1300 894 506

10. Synergy, Innovation and Creativity
www.synotive.com | connect@synotive.com | 1300 894 506
Personal Content
3

11. Another ecommerce trend to be aware of in the
coming year is the evolution of personal content.
Companies are realising that marketing campaigns
need to be more personal.
Synergy, Innovation and Creativity
www.synotive.com | connect@synotive.com | 1300 894 506

12. Instead of using third-person, professional content,
marketers will begin using transparent, simple,
personal content when talking to consumers. Content
that talks to consumers like a friend will become one
of the best marketing strategies in 2015.
Synergy, Innovation and Creativity
www.synotive.com | connect@synotive.com | 1300 894 506

13. Synergy, Innovation and Creativity
www.synotive.com | connect@synotive.com | 1300 894 506
Social Commerce Becomes More Popular
4

14. Social commerce, which involves selling physical
goods via online social networks, will become more
popular, growing significantly within 2015. In fact,
social commerce sales are expected to hit $14 billion
in 2015.
Synergy, Innovation and Creativity
www.synotive.com | connect@synotive.com | 1300 894 506

15. Marketers will have to take advantage of
social commerce, using multiple social marketing
techniques to encourage customers to buy.
Synergy, Innovation and Creativity
www.synotive.com | connect@synotive.com | 1300 894 506

16. Conducting giveaways, posting product videos,
creating special events and running sales promotions
will help companies get in touch with consumers on
social networking sites.
Synergy, Innovation and Creativity
www.synotive.com | connect@synotive.com | 1300 894 506

17. Synergy, Innovation and Creativity
www.synotive.com | connect@synotive.com | 1300 894 506
Same Day Shipping
5

18. Some of the larger companies are already providing
same day shipping to customers in certain areas, and
same day shipping will become a popular trend in
2015. More online stores will begin offering same day
shipping to customers, providing consumers with the
ability to enjoy online purchases faster.
Synergy, Innovation and Creativity
www.synotive.com | connect@synotive.com | 1300 894 506

19. Of course, these are only a few of the trends to
watch out for in 2015. While your company may not
be able to get on board with every trend, taking note
of new trends and implementing trends whenever
possible can improve overall ecommerce success.
Synergy, Innovation and Creativity
www.synotive.com | connect@synotive.com | 1300 894 506

20. We understand that your business has a
unique set of challenges when you set out to create
an Ecommerce platform. We not only develop your
Ecommerce Solution but also create a search engine
friendly solution for your business with the support
of our Digital Marketing Team.
Synergy, Innovation and Creativity
www.synotive.com | connect@synotive.com | 1300 894 506

21. Synotive Technologies Pty. Ltd.
Address: Exchange Tower, Suite 1209, 530 Little Collins Street,
Melbourne, Victoria, 3000, Australia
Website: www.synotive.com |Email: connect@synotive.com
1300 894 506
Thank you!