This white paper introduces a new peer-assisted approach to video streaming designed to overcome limitations of content delivery networks (CDNs). It explains how peer-to-peer streaming can represent a key advantage for broadcasters by enabling them to scale up, improve quality, and handle traffic peaks while reducing costs and network burden. A case study showed the solution achieved up to 58% peer streaming and ensured continued streaming for 50% of users during a server outage. Peer-assisted streaming optimizes video delivery as demand increases by leveraging growing numbers of viewers to share content.