The document outlines various aspects of online video hosting, including the goals of businesses, types of video platforms (UGC and EVP), and essential features for effective video content management. It discusses the benefits and drawbacks of popular platforms like YouTube and Vimeo, and highlights future trends in video hosting. The content emphasizes the importance of utilizing online video to enhance visibility and engagement for targeted audiences, rather than aiming for viral success.

1. BOOTCAMP
VIDEO HOSTING

2. • Define Your Goal
• Video Platforms
• Features
AGENDA
• The Market
• Project Match
• Future Trends

3. • How many people host video now?
• Where do you host now?
• What concerns do you have?
• What is your business model?
CONNECT

4. Business Concepts
• Analytics
• Monetization
• Social Media
Core Concepts
Tech Concepts
• Bandwidth
• Codecs (Encoding)
• Web Standards

5. Define Your Goal

6. B“Every business would like their video to go viral and reach
millions of users, but unfortunately, the reality is that it's
probably not going to happen. For most businesses
(especially B2B companies trying to reach a specific
audience), a more effective strategy is to use online video as
a way to increase rankings and click through rates in search
results. According to studies, video is 50 times more likely to
show up in organic search results (as a rich snippet -
pictured below) than plain text webpage. “
– Video Brewery

7. • Lecture
• Ted Talks
• In the field & BTS
• Micro-content (e.g. Tasty)
Education

8. • Branded Content
• Pre-Sales Walkthroughs
• Sponsored Live Events
Marketing

9. • Video Manuals
• Explainer Videos
• Live Support
Support

10. • Indie Films
• Web Series
• Shorts
• Micro-Shorts (e.g. Vine,)
Entertainment

11. Online Video Platforms
UGC vs EVP

12. B An online video platform (OVP) is a
productized-service that enables users to
upload, convert, store and play back video
content on the Internet, often via a
structured, scalable solution that can be
monetized.
– Wikipedia

13. Should You
“Self Host”?

14. • Free or Nominal Fee
• No Bandwidth/Traffic Costs
• Platform Can Monetize Your Content
• Organic Discovery & Distribution
UGC
User Generated Content (UGC)

15. • Monthly Costs (SaaS)
• Possible Bandwidth or Traffic Costs
• Only You Can Monetize Content
• Discovery & Distribution On You
EVP
Enterprise Video Platform (EVP)

16. Features

17. Upload
Nice to Have
• Batch/FTP
• Pause Upload
Need To Have
• Robust Pipe
• Progress Meter

18. Encode
Nice to Have
• HEVC (.h265)
• VP9
• 1080p & 4K
Need To Have
• .h264
• Progress Meter
• 720p

19. Storage
Nice to Have
• Deep Storage
• Redundancy
Need To Have
• Ample Capacity
• Reasonable Cost

20. CMS
Nice to Have
• User Assignment
• Batch Download
Need To Have
• Playlists
• Tagging
• Video SEO

21. Edit Tools
Nice to Have
• Branded Card
• File Replacement
• Trim Edits
Need To Have
• Not Required

22. DRM
Nice to Have
• Active Monitoring
• Violation Discovery
Need To Have
• Rights Manager
• Take Down Notice

23. Distribution
Nice to Have
• Robust CDN
• CDN Metrics
• oEmbed support
Need To Have
• Basic CDN
• Social Media Tools
• Embeddable

24. Playback
Nice to Have
• Brandable
• Touch UI
• 4K
Need To Have
• HTML 5 Player
• Responsive Design
• Mobile App

25. Analytics
Nice to Have
• Heat Maps
• Demographics
Need To Have
• Views Count
• View Duration
• Geo Distribution

26. Monetization
Nice to Have
• Owner Control
• Ad Networks
• Transactions
Need To Have
• Not Required

27. Interactive
Nice to Have
• Calls to Action
• Outbound Links
• 360 VR
Need To Have
• Not Required

28. Live Stream
Nice to Have
• Bandwidth Scaling
• “Control Room”
• Failover Ingest
Need To Have
• Not Required

29. API
Nice to Have
Robust API allows
easier integration
& customization
Need To Have
• Not Required

30. The Market

31. UGC

32. YouTube
Cons
• Ads over content
Pros
• Free
• Robust platform
• Organic discovery
• Live streaming

33. Facebook
Cons
• Freebooting has
been an issue
• New kid on the block
Pros
• Free
• Enormous Audience
• Aggressive in space
• Live streaming

34. Vimeo
Cons
• Smaller organic
audience
Pros
• Free (UGC)
• Reasonable EVP
• Robust tools
• Ad Free

35. Veoh
Cons
• Smaller audience
• Rights issues
• Lots of ads
Pros
• Free
• Community tools

36. Micro-UGC

37. Vine
Cons
• 6 second length
• Monetization on you
Pros
• Free
• Youth-oriented

38. Instagram
Cons
• 60 second length
• Monetization on you
Pros
• Part of Facebook
• Youth-oriented
• Largest network of
the kind

39. Periscope
Cons
• Emerging platform
• Monetization on you
Pros
• Part of Twitter
• Live Streaming
• No longer tethered
to phone camera

40. Meerkat
Cons
• Emerging platform
• Monetization on you
Pros
• Live Streaming
• Tethered to phone
camera

41. EVP

42. BrightCove
• Modern players
• Native Mobile
• Robust API
• DRM Options
• Widely Trusted
• Great analytics
• Strong social tools
• Live streaming

43. Wistia
• Custom players
• Team tools
• Robust API
• Marketing Focus
• Lead generation
• Heat maps
• Engagement tools

44. Sprout
• Video SEO
• Calls to action
• Lead capture
• Robust API
• Marketing Focus
• Engagement tools
• Robust CDN
• Custom players

45. Ooyla
• Monetization
• Advertising
• Subscription
• Purchase
• IPTV Focus
• Channel tools
• Live support
• Rich analytics

46. SkillJar
• Full LMS
• Lesson Flows
• Quizzes
• Certification
• Training Focus
• White Label
• Live Training
• Gamification

47. VideoPress
• Embeddable
• Simple pricing
• WordPress Focus
• Ad-Free
• White Label
• Custom Player

48. Kaltura
• LMS integration
• Community Edition
• Custom integrations
• Open Source
• “Roll Your Own”
• White Label
• Max Customization

49. Project Match

50. Future Trends

51. B
“The Only Thing Constant Is Change “
– Heraclitus

52. Q & A

54. Political Events Sporting Events Corporate Keynotes Media Launches
Our Work

55. Doug Daulton
Creative Director & CSO
doug@signalworx.com
@dougdaulton
signalworx.com
@signalworx