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Online TV
Platform
A complete, end-to-end
video communication
Contents

                       The
                     solution




    About Us                           Highlights

               OnlineTV
               Platform

            Case                   User
           Studies              Experience




2
The Solution




    OnlineTV          The
                    solution
    Platform


3
Modules – 1 / Ingestion & Management
Content Ingestion
User friendly interface for uploading VOD
content and transmit live feeds
     •   Automatic trans-coding engine
     •   Indexing and integration of custom
         metadata
     •   Definition of advertising rules
     •   Storage of logs and back-up of acquired files

Content Management
DAM Console (Digital Asset Management)
     •   Semantic-based and relational content organization
     •   Granular access policies
     •   Definition of playlists and content syndication policies
     •   Definition of promotional campaigns on social media



 4
Modules – 2 / Delivery & Playout

Distribution                                                      Distribute your contents
Multiple delivery options                                            according to your
                                                                 communication needs and
       •   On-Site installation of delivery platforms in                  budget:
           integration with existing infrastructure
                                                               • On-site installation to
       •   Cloud Hosting Serving mode                            maximize control
       •   Multi-channel Support (Web, IPTV, Mobile)           • Cloud serving to minimize
                                                                 infrastructure investment
                                                               • On site installation and
    Playout                                                      scalability to cloud serving
                                                                 for large-scale events
Dynamic and interactive user experience
       •   Web applications and desktop clients based on Flash Video
       •   Custom interfaces
       •   Control and content protection for any context of use




5
Modules - Measurement and Reporting
Reports
    • Monitoring of access and all forms of interaction (user requests, rating,
      etc.)
    • Multi-format data
        •   Oracle, CSV, XML...
    • Holistic view of data


Analysis
    • Drill-down reports
    • Chronological navigation


Dashboard
    • Monitor KPIs / metrics
    • Customized reports for internal reference or external content providers


6
Highlights




    OnlineTV       Highlights
    Platform


7
Semantic Intelligence

Online TV organizes contents according to semantic and relational criteria

    • Using semantic tags
    • Mapping relationships between contents



    • The system reconstructs the semantic ties by introducing a further level of
      meaning parallel to the visual communication
    • Improve the navigability and search-ability of content and broaden the
      possibilities for data re-use and mash-up




8
Flash Video

Online TV is based on market-leading video technologies

        • Adobe technologies are able to reach the largest       Online TV integrates several
          number of web users: 97% worldwide, 80% on all          components of the Flash
                                                                      Server family and
          online video markets                                      harmonizes the video
        • Flash Player adoption is growing steadily, with 8               workflow
          millions new installations per week (statistics from   • Various management
          beginning 2009)                                          interfaces from a single
        • The family of Flash Technology Server is                 technology platform
                                                                 • Redundant architecture
          characterized by and end-to-end approach, from
                                                                 • Delivered to desktop
          content acquisition to delivery and user                 applications, web sites,
          experience                                               set top boxes with Flash
                                                                   support
.                                                                • Video conferencing and
                                                                   remote collaboration



    9
ROI
Online TV maximizes the effectiveness of communication and the
economic return

     • Through the analysis of user behavior, you can configure delivery
       strategies according to your defined targets
     • Opportunities for monetization:
        •   Promotional Campaigns
        •   Channel subscription
        •   Video rental services and video downloads
        •   Advertising space
     • With flexible setup of channels, zones, campaigns, and content
       targeting, you can ensure your users a live and on demand experience
       optimized according to their preferences - over the web up to full HD
       formats




10
User Experience




     OnlineTV             User
                       Experience
     Platform


11
User Experience

Based on web applications or desktop clients, user interfaces provide a
dynamic and engaging user experience in accordance with your brand
identity

     • Maximum content security and total control of delivery processes
       and content usage in any context

     • Customization of all interfaces, both in the back-end and in the front-
       end

     • Full integration with other engagement tools, such as social
       networks, via embedding, linking, mailing, sharing, RSS feeds, etc.

     • Advertising can be easily managed with maximum flexibility by
       including linear and nonlinear video clips, texts and all the standard IAB
       formats

12
Case Studies




     OnlineTV         Case
                     Studies
     Platform


13
Web TV
             &
     Asset Management


14
Banca d’Italia – Central Bank of Italy

 Project goal: to create a multimedia platform
 based on Adobe® Flash ® Media Server
 technology, which incorporates streaming video,
 real-time communication and corporate TV

 Roll out: 3-6 months

 Features
 Media Portal
     • Linear environment able to offer a wide range of live and on demand
       contents
     • Portal design and multimedia management based on Interact Asset
       Management solutions
 Streaming Platform
     • Video on Demand onto intranet and Internet networks


15
Enel – Enelbin Digital Asset Management

Project goal: To develop a platform for Enel
management and sharing of media assets

Roll out: 1-2 Months

Features
     • Ingestion and management of assets
       provided by the internal communication
       department – based on interact Media Asset
       Manager (MAM) Xmanager.
     • Portal dedicated to sharing content with
       partners




16
Eni – Corporate TV
 Project goal: to create a multimedia platform based on
 Adobe ® Flash ® Media Server technology, which
 incorporates streaming video, real-time communication
 and corporate TV

 Roll out: 3-6 months

 Features
     • Video on demand onto intranet and Internet
       networks
     • Integration with existing content management
       system and IT architectures




17
WIND

     Project goal: To develop a platform for video
     streaming and video download for mobile.libero.it
     and www.libero.it portals, and provide content
     protection for the video sharing community
     video.libero.it

     Roll out: 3-6 months

     Features
         • Automated workflow for the acquisition and publication of a wide
           range of contents coming from different content providers.
         • Contents delivered by channel on the basis of a schedule defined by
           the operator




18
Rich Internet
     Applications



19
Enel - Museum of Larderello/video
Project goal: To provide Enel Geothermal Energy Museum with a strong multimedia footprint
including a large number of interactive videos.
The museum represents the leading edge of Enel
communication, thanks to a wide use of interactive
sensors, projectors, monitors, piloted lighting and
other highly interactive tools, all in compliance with
the standards of energy saving.


Roll out: 3-6 months

Features
Design
     • Design of video narrative storyboards
     • Content editing for texts inside videos and for the rest of the communication inside the
        museum (captions, panels, etc.).
Video Production
     • Creation of 24 videos (introductory video and in-depth clips) with Adobe Production
        Premium
     • Creation of animated graphics for video, starting with static graphics for the museum
     • The flexibility of the Adobe Suite has ensured the final delivery of various formats and
        an optimal management of changes during construction

 20
Enel – Museo di Larderello/Website
Project goal: To present and enhance the visibility of Enel Geothermal Energy
Museum. Just like the Museum, which deploys the most advanced audio/video
technologies, the website has been developed upon a
highly dynamic, interactive and involving user interface

Roll out: 1 month

Features
Design
    • Design of site navigation paths, selection of the most significant works,
       translation of subjects of the museum rooms into topics that work for the web
       user
Web design
    • 3D Interface for navigation of content: creation of an abstract 3D virtual
       environment based on Adobe Flash and Papervision with static (images) and
       dynamic (video, slideshow) contents, in-depth descriptions and full-screen
       display.
    • Maintenance of coordinated graphic displayed in the museum, to create a web
       deja-vu in the user / visitor of the museum

  21
Video Marketing
             &
     Content Production

22
Chamber of Deputies - Videochat Presidente Fini
Project goal: To open the online dialogue
between institutions and citizens through
the first video-chat held by President of
the Chamber of Deputies - live on the
Camera dei Deputati site at www.camera.it

Roll out: 15 days

Features
     • Scene set-up, shooting and live
       direction with cine-tv crew
     • Live Internet Streaming
     • Dedicated application development
       for the event (dedicated webpage, question forms, customized
       player)
     • Online Audit


23
Enel – “Luce & Gas” Ad sitcom Viral Video

Project goal: to create a viral video marketing campaign “Luce & Gas” for the
launch of Enel new commercial offer “Energia Tutto Compreso” (Energy All-
Inclusive )
Luce & Gas is an ad sitcom centered on the
energy consumption of major household
appliances in an interior

Roll out: 3 months

Features
     • Coverage of all the campaign creative and productive steps: target
       definition, planning, audience mapping and targeting, Creative,
       Production, Seeding, Cross Promotion and Tracking, Reporting
     • Positioning: over 50 video sharing sites and 200 social media sites
       covered
     • Results: more than 400,000 views in 30 days.

24
Gxt – Gamebuster

Project goal: production of a TV sitcom called
“Gamebuster “ set in a videogame shop for SAT
channel GXT (Sky 146/147)

Roll out: 12 months

Features
     • Coverage of all the creative and production phases: pre-production,
       casting, location, cine-tv crew, organization, production, graphics,
       postproduction
     • Entirely filmed in interactvstudio1




25
Social Media
      Marketing
          &
      Monitoring

26
Camera dei Deputati - Internet Audit

Project goal: To analyze the way the Web
and the blogosphere covered a specific
political statement - the debate about
the racial laws following the statements
of Chamber of Deputies President Fini
on 16.12.2008

Roll out: 15 days

Features
     • Monitoring of online newspapers, blogs and the main social media,
       supported by a statistical analysis of Chamber websites traffic and
       accesses
     • Keywords Analysis and semantic consistency of results
     • Sentiment Analysis throughout the blogosphere


27
Interactive TV /
        Mobile TV


28
Wind Hellas (Greece)
Project goal: To develop and implement a platform for wireless multimedia
that broadcast over GPRS network a variety of live and on demand
contents.

Roll out: 3-6 months

Features
Live broadcasting
     • TV channels streaming on customers’ mobile phones 24 hours a
       day, 7 days a week
     • Automatically switches from live TV source to a “program not
       available” source for contents with copyright constraints
Video on Demand
    • Access to a wide variety of on demand contents automatically
       ingested from different content providers
    • Extensive network support – delivered to 2.5 and 3G devices

29
Mobinil
Project goal: To develop and implement a
technological platform for wireless multimedia
that broadcast over GPRS network 10 TV
channels, 4 FM radios and a variety of
on demand contents.
Video streaming and video download services
enrich the Wap portal Mobinil Life with best
up to date contents from channels such El Arabia, El Mehwar, Moha comedy

Roll out: 3-6 months

Features
     • Live Broadcasting of 10 TV and 4 FM radio channels
     • Automatic ingestion and publishing workflow of on demand contents
       coming from different providers
     • Ready for GPRS and Edge



30
Mobilink (Pakistan)
Project Goal: To provide, along with
Arpu+ (Mobizone), a turnkey solution
including MobilinkTV, the mobile portal
designed for streaming services.
The platform is capable of delivering live
and on demand multimedia contents.

Roll out: 3-6 months

Features
     • Easy-to-use environment offering a wide set of live and on demand media.
     • Portal integration entirely based on X-manager content management
       system, which allows content aggregation and service delivery
     • interact Video System for multimedia management and mobile TV delivery
       leveraging MPEG-4 and 3GPP mobile streaming
     • Integration with the existing Web and WAP portal


31
Djezzy (Algeria)
Project goal: To build rich multimedia service offerings and open OTA network to
hundreds of content providers, enterprise and communities via an innovative
multimedia mobile portal featuring headline news, sports, games and mobile TV
contents.

Roll out: 3-6 months

Features
Mobile Portal
     •   Easy-to-use environment offering a wide set of live and on demand media.
     •   Portal design and management entirely based on X-manager content management
         system, which allows content aggregation and service delivery
     •   interact Video System for multimedia management and mobile TV delivery
Mobile TV
     •   Live Broadcasting (streaming of 8 TV and 8 radio FM channels)
     •   Video on Demand
     •   Video Download
     •   Ready for GPRS and Edge

32
Interact SpA
                               Via Bargoni 78 – 00153
                               Roma
                               http://www.interact.it
     Thank you!                + 39 06-58318301
                               sales@interact.it




33                04/05/2010

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Interact Online Tv

  • 1. Online TV Platform A complete, end-to-end video communication
  • 2. Contents The solution About Us Highlights OnlineTV Platform Case User Studies Experience 2
  • 3. The Solution OnlineTV The solution Platform 3
  • 4. Modules – 1 / Ingestion & Management Content Ingestion User friendly interface for uploading VOD content and transmit live feeds • Automatic trans-coding engine • Indexing and integration of custom metadata • Definition of advertising rules • Storage of logs and back-up of acquired files Content Management DAM Console (Digital Asset Management) • Semantic-based and relational content organization • Granular access policies • Definition of playlists and content syndication policies • Definition of promotional campaigns on social media 4
  • 5. Modules – 2 / Delivery & Playout Distribution Distribute your contents Multiple delivery options according to your communication needs and • On-Site installation of delivery platforms in budget: integration with existing infrastructure • On-site installation to • Cloud Hosting Serving mode maximize control • Multi-channel Support (Web, IPTV, Mobile) • Cloud serving to minimize infrastructure investment • On site installation and Playout scalability to cloud serving for large-scale events Dynamic and interactive user experience • Web applications and desktop clients based on Flash Video • Custom interfaces • Control and content protection for any context of use 5
  • 6. Modules - Measurement and Reporting Reports • Monitoring of access and all forms of interaction (user requests, rating, etc.) • Multi-format data • Oracle, CSV, XML... • Holistic view of data Analysis • Drill-down reports • Chronological navigation Dashboard • Monitor KPIs / metrics • Customized reports for internal reference or external content providers 6
  • 7. Highlights OnlineTV Highlights Platform 7
  • 8. Semantic Intelligence Online TV organizes contents according to semantic and relational criteria • Using semantic tags • Mapping relationships between contents • The system reconstructs the semantic ties by introducing a further level of meaning parallel to the visual communication • Improve the navigability and search-ability of content and broaden the possibilities for data re-use and mash-up 8
  • 9. Flash Video Online TV is based on market-leading video technologies • Adobe technologies are able to reach the largest Online TV integrates several number of web users: 97% worldwide, 80% on all components of the Flash Server family and online video markets harmonizes the video • Flash Player adoption is growing steadily, with 8 workflow millions new installations per week (statistics from • Various management beginning 2009) interfaces from a single • The family of Flash Technology Server is technology platform • Redundant architecture characterized by and end-to-end approach, from • Delivered to desktop content acquisition to delivery and user applications, web sites, experience set top boxes with Flash support . • Video conferencing and remote collaboration 9
  • 10. ROI Online TV maximizes the effectiveness of communication and the economic return • Through the analysis of user behavior, you can configure delivery strategies according to your defined targets • Opportunities for monetization: • Promotional Campaigns • Channel subscription • Video rental services and video downloads • Advertising space • With flexible setup of channels, zones, campaigns, and content targeting, you can ensure your users a live and on demand experience optimized according to their preferences - over the web up to full HD formats 10
  • 11. User Experience OnlineTV User Experience Platform 11
  • 12. User Experience Based on web applications or desktop clients, user interfaces provide a dynamic and engaging user experience in accordance with your brand identity • Maximum content security and total control of delivery processes and content usage in any context • Customization of all interfaces, both in the back-end and in the front- end • Full integration with other engagement tools, such as social networks, via embedding, linking, mailing, sharing, RSS feeds, etc. • Advertising can be easily managed with maximum flexibility by including linear and nonlinear video clips, texts and all the standard IAB formats 12
  • 13. Case Studies OnlineTV Case Studies Platform 13
  • 14. Web TV & Asset Management 14
  • 15. Banca d’Italia – Central Bank of Italy Project goal: to create a multimedia platform based on Adobe® Flash ® Media Server technology, which incorporates streaming video, real-time communication and corporate TV Roll out: 3-6 months Features Media Portal • Linear environment able to offer a wide range of live and on demand contents • Portal design and multimedia management based on Interact Asset Management solutions Streaming Platform • Video on Demand onto intranet and Internet networks 15
  • 16. Enel – Enelbin Digital Asset Management Project goal: To develop a platform for Enel management and sharing of media assets Roll out: 1-2 Months Features • Ingestion and management of assets provided by the internal communication department – based on interact Media Asset Manager (MAM) Xmanager. • Portal dedicated to sharing content with partners 16
  • 17. Eni – Corporate TV Project goal: to create a multimedia platform based on Adobe ® Flash ® Media Server technology, which incorporates streaming video, real-time communication and corporate TV Roll out: 3-6 months Features • Video on demand onto intranet and Internet networks • Integration with existing content management system and IT architectures 17
  • 18. WIND Project goal: To develop a platform for video streaming and video download for mobile.libero.it and www.libero.it portals, and provide content protection for the video sharing community video.libero.it Roll out: 3-6 months Features • Automated workflow for the acquisition and publication of a wide range of contents coming from different content providers. • Contents delivered by channel on the basis of a schedule defined by the operator 18
  • 19. Rich Internet Applications 19
  • 20. Enel - Museum of Larderello/video Project goal: To provide Enel Geothermal Energy Museum with a strong multimedia footprint including a large number of interactive videos. The museum represents the leading edge of Enel communication, thanks to a wide use of interactive sensors, projectors, monitors, piloted lighting and other highly interactive tools, all in compliance with the standards of energy saving. Roll out: 3-6 months Features Design • Design of video narrative storyboards • Content editing for texts inside videos and for the rest of the communication inside the museum (captions, panels, etc.). Video Production • Creation of 24 videos (introductory video and in-depth clips) with Adobe Production Premium • Creation of animated graphics for video, starting with static graphics for the museum • The flexibility of the Adobe Suite has ensured the final delivery of various formats and an optimal management of changes during construction 20
  • 21. Enel – Museo di Larderello/Website Project goal: To present and enhance the visibility of Enel Geothermal Energy Museum. Just like the Museum, which deploys the most advanced audio/video technologies, the website has been developed upon a highly dynamic, interactive and involving user interface Roll out: 1 month Features Design • Design of site navigation paths, selection of the most significant works, translation of subjects of the museum rooms into topics that work for the web user Web design • 3D Interface for navigation of content: creation of an abstract 3D virtual environment based on Adobe Flash and Papervision with static (images) and dynamic (video, slideshow) contents, in-depth descriptions and full-screen display. • Maintenance of coordinated graphic displayed in the museum, to create a web deja-vu in the user / visitor of the museum 21
  • 22. Video Marketing & Content Production 22
  • 23. Chamber of Deputies - Videochat Presidente Fini Project goal: To open the online dialogue between institutions and citizens through the first video-chat held by President of the Chamber of Deputies - live on the Camera dei Deputati site at www.camera.it Roll out: 15 days Features • Scene set-up, shooting and live direction with cine-tv crew • Live Internet Streaming • Dedicated application development for the event (dedicated webpage, question forms, customized player) • Online Audit 23
  • 24. Enel – “Luce & Gas” Ad sitcom Viral Video Project goal: to create a viral video marketing campaign “Luce & Gas” for the launch of Enel new commercial offer “Energia Tutto Compreso” (Energy All- Inclusive ) Luce & Gas is an ad sitcom centered on the energy consumption of major household appliances in an interior Roll out: 3 months Features • Coverage of all the campaign creative and productive steps: target definition, planning, audience mapping and targeting, Creative, Production, Seeding, Cross Promotion and Tracking, Reporting • Positioning: over 50 video sharing sites and 200 social media sites covered • Results: more than 400,000 views in 30 days. 24
  • 25. Gxt – Gamebuster Project goal: production of a TV sitcom called “Gamebuster “ set in a videogame shop for SAT channel GXT (Sky 146/147) Roll out: 12 months Features • Coverage of all the creative and production phases: pre-production, casting, location, cine-tv crew, organization, production, graphics, postproduction • Entirely filmed in interactvstudio1 25
  • 26. Social Media Marketing & Monitoring 26
  • 27. Camera dei Deputati - Internet Audit Project goal: To analyze the way the Web and the blogosphere covered a specific political statement - the debate about the racial laws following the statements of Chamber of Deputies President Fini on 16.12.2008 Roll out: 15 days Features • Monitoring of online newspapers, blogs and the main social media, supported by a statistical analysis of Chamber websites traffic and accesses • Keywords Analysis and semantic consistency of results • Sentiment Analysis throughout the blogosphere 27
  • 28. Interactive TV / Mobile TV 28
  • 29. Wind Hellas (Greece) Project goal: To develop and implement a platform for wireless multimedia that broadcast over GPRS network a variety of live and on demand contents. Roll out: 3-6 months Features Live broadcasting • TV channels streaming on customers’ mobile phones 24 hours a day, 7 days a week • Automatically switches from live TV source to a “program not available” source for contents with copyright constraints Video on Demand • Access to a wide variety of on demand contents automatically ingested from different content providers • Extensive network support – delivered to 2.5 and 3G devices 29
  • 30. Mobinil Project goal: To develop and implement a technological platform for wireless multimedia that broadcast over GPRS network 10 TV channels, 4 FM radios and a variety of on demand contents. Video streaming and video download services enrich the Wap portal Mobinil Life with best up to date contents from channels such El Arabia, El Mehwar, Moha comedy Roll out: 3-6 months Features • Live Broadcasting of 10 TV and 4 FM radio channels • Automatic ingestion and publishing workflow of on demand contents coming from different providers • Ready for GPRS and Edge 30
  • 31. Mobilink (Pakistan) Project Goal: To provide, along with Arpu+ (Mobizone), a turnkey solution including MobilinkTV, the mobile portal designed for streaming services. The platform is capable of delivering live and on demand multimedia contents. Roll out: 3-6 months Features • Easy-to-use environment offering a wide set of live and on demand media. • Portal integration entirely based on X-manager content management system, which allows content aggregation and service delivery • interact Video System for multimedia management and mobile TV delivery leveraging MPEG-4 and 3GPP mobile streaming • Integration with the existing Web and WAP portal 31
  • 32. Djezzy (Algeria) Project goal: To build rich multimedia service offerings and open OTA network to hundreds of content providers, enterprise and communities via an innovative multimedia mobile portal featuring headline news, sports, games and mobile TV contents. Roll out: 3-6 months Features Mobile Portal • Easy-to-use environment offering a wide set of live and on demand media. • Portal design and management entirely based on X-manager content management system, which allows content aggregation and service delivery • interact Video System for multimedia management and mobile TV delivery Mobile TV • Live Broadcasting (streaming of 8 TV and 8 radio FM channels) • Video on Demand • Video Download • Ready for GPRS and Edge 32
  • 33. Interact SpA Via Bargoni 78 – 00153 Roma http://www.interact.it Thank you! + 39 06-58318301 sales@interact.it 33 04/05/2010