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Cms expo social-media-process

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DragonSearch
DragonSearch

The document outlines Ric Dragon's social media marketing process. It includes sections on identifying goals, voice, audience and benchmarks. It provides details on creating a focus plan with budgets and allocation of time/resources across Facebook, Twitter and Flickr. It discusses monitoring social networks, engaging with connections and seeking opportunities. The process involves reviewing the brand's voice to ensure it is promoting properly and engaging audiences.

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1 of 24
Social Media As a Process Ric Dragon DragonSearch
Social Media Patterns • Self-Identification • Connecting • Engaging Twitter: @ricdragon
Preflight Arrival Takeoff Flight Twitter: @ricdragon
Focus Plan Document • Goals • Identify Voice / Persona • Identify Audience • Benchmarking • Focus Plan • Monitor and Listening Plan Twitter: @ricdragon
Goals Twitter: @ricdragon
Voice Twitter: @ricdragon
Voice • Maven • Passion • Community • Promotional Voice Twitter: @ricdragon
Voice- Maven Twitter: @ricdragon
Voice- Community Twitter: @ricdragon
Voice- Promotional Twitter: @ricdragon
Voice- Passion Twitter: @ricdragon
Benchmarking… • Facebook • Twitter • Blogs • Newsletters • Press Releases • General Search Twitter: @ricdragon
Focus Plan Document • Budget time and resources – Budget? – Your Time? – Staff Time? Twitter: @ricdragon
Focus Plan Document • Facebook – 60% • Twitter – 20% • Flickr – 20% Twitter: @ricdragon
Focus Plan Document Facebook – Post once per day: images, video, new product, event, etc. – Gift 5 times per day: like others posts, engage, etc. – Monitor each day: every engagement is responded to – Build fans each day: find quality, targeted likers Twitter: @ricdragon
Focus Plan Document Twitter – Post three per day: related events, products, etc. – Gift 3 times per day: retweet, follow back, etc. – Interact each day: follow back, etc. – Monitor each day: respond to mentions, direct messages, etc. – Build followers each day: find quality, targeted followers Twitter: @ricdragon
Focus Plan Document Flickr – Upload Images with Relevant Keywords, Target 100 Images – Gift each day: comment on related images – Interact each day: engage with industry related groups, created groups when applicable – Monitor each day: respond to comments, mentions, etc. Twitter: @ricdragon
In Flight • Monitor / Listen • Make Connections • Engage Per Plan • Seek Opportunities Twitter: @ricdragon
In Flight • Creative Time/Brainstorming • Twitter/FB Flash Mob Internally • Work off of the Audience Brainstorm • Develop Champions for different media Twitter: @ricdragon
Monitoring & Listening • Google Alerts • Facebook Trends • Tools for archiving Twitter • Professional Tools (Raven, Radian6) Twitter: @ricdragon
Monitoring & Listening Twitter: @ricdragon
Review Voice • Are we being promotional? • Are we including real people? • Are we engaging and responding? • Are we speaking from our passion points? • Are we leading with our causes? Twitter: @ricdragon
Thank you. Ric Dragon DragonSearch Kingston, NY 12401/US 845.383.0890 | dragon@dragonsearch.net Twitter: @ricdragon http://www.dragonsearchmarketing.com /social-media-marketing-process-template-library/

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Cms expo social-media-process

  • 1. Social Media As a Process Ric Dragon DragonSearch
  • 2. Social Media Patterns • Self-Identification • Connecting • Engaging Twitter: @ricdragon
  • 3. Preflight Arrival Takeoff Flight Twitter: @ricdragon
  • 4. Focus Plan Document • Goals • Identify Voice / Persona • Identify Audience • Benchmarking • Focus Plan • Monitor and Listening Plan Twitter: @ricdragon
  • 6.
  • 8. Voice • Maven • Passion • Community • Promotional Voice Twitter: @ricdragon
  • 13. Benchmarking… • Facebook • Twitter • Blogs • Newsletters • Press Releases • General Search Twitter: @ricdragon
  • 14. Focus Plan Document • Budget time and resources – Budget? – Your Time? – Staff Time? Twitter: @ricdragon
  • 15. Focus Plan Document • Facebook – 60% • Twitter – 20% • Flickr – 20% Twitter: @ricdragon
  • 16. Focus Plan Document Facebook – Post once per day: images, video, new product, event, etc. – Gift 5 times per day: like others posts, engage, etc. – Monitor each day: every engagement is responded to – Build fans each day: find quality, targeted likers Twitter: @ricdragon
  • 17. Focus Plan Document Twitter – Post three per day: related events, products, etc. – Gift 3 times per day: retweet, follow back, etc. – Interact each day: follow back, etc. – Monitor each day: respond to mentions, direct messages, etc. – Build followers each day: find quality, targeted followers Twitter: @ricdragon
  • 18. Focus Plan Document Flickr – Upload Images with Relevant Keywords, Target 100 Images – Gift each day: comment on related images – Interact each day: engage with industry related groups, created groups when applicable – Monitor each day: respond to comments, mentions, etc. Twitter: @ricdragon
  • 19. In Flight • Monitor / Listen • Make Connections • Engage Per Plan • Seek Opportunities Twitter: @ricdragon
  • 20. In Flight • Creative Time/Brainstorming • Twitter/FB Flash Mob Internally • Work off of the Audience Brainstorm • Develop Champions for different media Twitter: @ricdragon
  • 21. Monitoring & Listening • Google Alerts • Facebook Trends • Tools for archiving Twitter • Professional Tools (Raven, Radian6) Twitter: @ricdragon
  • 23. Review Voice • Are we being promotional? • Are we including real people? • Are we engaging and responding? • Are we speaking from our passion points? • Are we leading with our causes? Twitter: @ricdragon
  • 24. Thank you. Ric Dragon DragonSearch Kingston, NY 12401/US 845.383.0890 | dragon@dragonsearch.net Twitter: @ricdragon http://www.dragonsearchmarketing.com /social-media-marketing-process-template-library/