Mastering the Social Media Ecosystem (More Advanced Social Media Training)

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  • Informal does not mean fabricated or under-researched. It simply means you are giving more of a voice to your content than you would if it was a scientific paper.
  • With blogging, there are several ways to track your “success” and follow how your posts are performing. These are some of the ways we look at, at the NWF. The most basic is Web Analytics, and while you may not be the people tracking the information, it will be useful for you to know what a well-received blog post looks like.
  • One of the most important metrics, aside from pageviews, you can track, is how often your post has been shared. This metric can tell you how relevant your post is to your audience and the methods by which they are sharing.
  • Mastering the Social Media Ecosystem (More Advanced Social Media Training)

    1. 1. The Social Media Ecosystem<br />By Danielle Brigida<br />brigidad@nwf.org<br />
    2. 2. How Content Ranks at NWF<br />Informal<br />Right Now<br />Formal<br />3 years from now<br />
    3. 3. Remember Why You’re There<br />Research and Learning<br />Build Relationships<br />Improve Reputation<br />Issues Awareness<br />Driving Traffic<br />Actions Taken<br />Fundraising<br />
    4. 4. Listen, Communicate, Create, Track<br />
    5. 5. Using RSS Feeds to Listen<br />
    6. 6. What do you need? <br />A Feed -> Go to a search page like google.com/blogsearch<br />Type in the keyword you’d like to track<br />RSS the results <br />
    7. 7.
    8. 8. Searching for your issue <br />
    9. 9. Become a Subject Matter Expert<br />
    10. 10. Be Reciprocal! (Mutualistic and Symbiotic)<br />Photo by James Jordan, Flickr<br />
    11. 11. Turn Failure…<br />
    12. 12. Into Success! <br />
    13. 13. Maintenance and Outreach<br />Organize Friends, Followers and Fans <br />
    14. 14. Example of a Twitter Listhttp://twitter.com/#!/NWF/nwfstaff<br />
    15. 15. Tweeting from All Over the Country<br />@NWFCalifornia<br />@NWFTribalLands<br />@NWFPacific<br />@OurPublicLands<br />@NWFalaska<br />@TXwater<br />@restorewetlands<br />
    16. 16. Enhancing Your outreach<br />
    17. 17. Create a Welcome Page with iframes<br />http://bit.ly/iFrameTabs<br />
    18. 18. http://bit.ly/NWFpages<br />
    19. 19. Use Facebook as your page…<br />Comment on other pages and photos<br />Respond to other comments<br />
    20. 20. Promote Causes on Facebook<br />http://www.causes.com/oilspill<br />
    21. 21. Measuring Social Media Efforts<br />Danielle Brigida<br />Manager of Social Media<br />National Wildlife Federation<br />@starfocus or @nwf<br />
    22. 22. Ways to Measure Social Media<br />Web Analytics <br />Sharing Analytics<br />Subscribers<br />Linked Sites<br />Comments<br />Actions<br />
    23. 23. Small Act’s Thrive<br />
    24. 24. Measuring Individual Posts<br />
    25. 25. Measure Several Accountswww.twentyfeet.com<br />
    26. 26. Examples: Track Sharing Metrics<br />
    27. 27. Know the specific analytics offered…<br />
    28. 28. Tracking Network-Specific Analytics<br />
    29. 29. Think about Trackable Objectives!<br />http://www.devonvsmith.com/2010/07/a-social-media-measurement-plan/<br />
    30. 30. Track Tweet Reactionswww.topsy.com and www.bit.ly<br />
    31. 31. Notice Growth of Followerswww.twittercounter.com<br />
    32. 32. New Facebook Insights<br />
    33. 33. Measuring Facebook<br />
    34. 34. Breakdown<br />Fans <- Who your fans are<br />Reach <- Your total reach (through fans)<br />Who’s talking about this...<br />
    35. 35. Robust Tracking <br />Guide: http://bit.ly/Fbinsights<br />
    36. 36. Ways to Help NWF on Social Media<br />Support content in Yammer and your colleagues<br />Support the external community<br />Track successes and share what you’ve learned<br />
    37. 37. 1. Join Stumbleupon<br />15 Million Users<br />85% in the US <br />Is consistently in the top traffic driver for NWF<br />Stumbleupon sent 60,000 pageviews to NWF’s homepage last quarter.<br />
    38. 38. 2. Follow us on Foursquare.com/nwf<br />
    39. 39. Great Social Media Resources <br />
    40. 40. Questions?Danielle Brigidabrigidad@nwf.org@starfocus @nwf<br />

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