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From Infographics to Instagram: 10 Ways to Increase Visuals on Social

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Presentation given at Harrisburg Social Media Club's Social Media at Work Conference 2015 - covering why humans are inherently visual, the increased engagement visuals receive on social media and dozens of examples of national brands and Tierney clients achieving communication goals using images. Local case study from Hershey Entertainment and Resorts.
Images that weren't publicly shared on social media channels are noted with credit.

Published in: Social Media
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From Infographics to Instagram: 10 Ways to Increase Visuals on Social

  1. Social Media at HE&R • 40+ Channels • Representing 16 brands/properties • Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn • Review Management • Destination Hershey: Sweet Escape Blog
  2. Every 24 hours The average person checks their smartphone 200 times.
  3. Every 24 hours 400 million Tweets are sent. 5,700 Tweets are sent every second, more and more with a photo.
  4. Every 24 hours More than 350 million photos are uploaded to Facebook.
  5. Every 24 hours More than 70 million photos are shared on Instagram
  6. Every 24 hours Snapchat users send 400 million images.
  7. Every 24 hours 53 million people will be pinning.
  8. Social Media at HE&R • 40+ Channels • Representing 16 brands/properties • Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn • Review Management • Destination Hershey: Sweet Escape Blog
  9. Keeping Hershey, PA Top of Mind
  10. Leveraging Holidays, Weather Events

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