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Tactical plan newfoundland
- 1. Social Media Tactical Plan By: Kisung Chung, Andrew Dang Team: Newfoundland
- 2. Objectives • To attract other people through social media about the event • To interact with people who are interested in the event • To inform people about the details about the event • To spread words through social media tool about the event
- 3. Facebook • Most popular social media platform • Overall powerful social media and it is compatible with pictures • Able to fill in stationary details • Slow buzz at the start Tatics: • Create an Event Page to attract Objectives: • Attract friends and family about the event • Learn about friend’s reaction about the event • Answer questions with people who are interested • Tell stories to the incomers of the event (promotion) Resource: Google.ca
- 4. Instagram • Social media that is based on taking pictures (very useful for culinary events) • Able to pinpoint specific place in the city in order to attract people and raise awareness of the event Tactic: Use location pinpoint to attract locals Objective • Create a local attraction with use of pictures and videos • Use of hashtags to create awareness • Create fun and welcoming atmosphere • Always update the feed Resource: instagram
- 5. Twitter • Posting 280 character message to the followers • Followers may retweet or favourite the post in order to start the buzz Tactic: Use short and impactful messages to the followers and make them curious Objective • Long messages can be overwhelming for the readers therefore short messages could interest some people. • Use of hashtags to target certain demographics • Make the readers curious about the event • Engage conversations with the readers
- 6. Conclusion • Facebook and twitter can only allow friends/followers and connection of friends once they are interested in the event which limits the buzz • Instagram allows the posts to be public which has no limits and can attract more audience • Twitter and Instagram both have hashtags which targets certain demographics • Instagram is based on pictures which highly benefits food industry • Facebook is more stationary information where the readers can always come back to the page