This document discusses aligning organizational culture as a secret weapon for effective change management. It outlines common challenges change managers face, such as gaining buy-in and preventing culture from killing change efforts. Research shows 50-70% of change efforts fail. The document proposes a three-part cultural alignment process: 1) Map the culture to identify values and behaviors, 2) Map networks to understand influencers and relationships, 3) Pulse behaviors over time to monitor progress and guide development. By aligning personal, current, and desired cultures using this process, organizations can accelerate behavioral change and ensure the sustainability of projects.