This was a project for my communications class in which we had to chose and organization and observe it. Afterwards we much put together our suggestions on how the communication within the company can be improved.

1. A Organizational Communication Intervention

2. Introduction
I. Literature Review
II. Description of YWCA
III. Description of our Research Methods
IV. Research Results and Findings
V. Conclusion
VI. Action Plan and Recommendations
VII. 5 Main Points
I. Values
II. Roles
III. Belief Systems
IV. Laws
V. Norms

3. Organizational Culture
What is Organizational Culture?
Organizational culture can be broken into subparts
which is comprised of
Values
Beliefs
Laws
Norms
Roles
Enculturation: The process of how one
learns the perspective of culture.
Acculturation: The ways your culture is
modified by exposure to other cultures.

4. Organizational Culture
Cultural Theory
“The perspective that there is a phenomenon that can be called
organizational culture and that this phenomenon is a factor affecting
organizational life and success”
Functionalists Interpretivists
Assert that reality is based on
Consider organizational
how organizational women
culture to be a function of
and men construct it and how
communicative messages
they construct it based on how
generated typically by
they communicate.
management

5. Organizational Culture
Culture Change
Cultural change internally is essential for an organization to survive
externally.
Change Involves:
1. Listening
2. Building Understanding
3. Creating New Insights
4. Exploring Implications
5. Reaching Agreements
6. Getting Feedback
7. Raising Contentious Issues
8. Resolving Disagreements
9. Recognizing Contribution
Communication is Key!

6. Organizational Culture
Understanding Individuals Involved
Starts with understanding who needs to be
communicating with one another and the current
mindset, experience and expectations of these
individuals and audiences.
Must Know and Understand:
Strengths
Weaknesses
Question Examples:
What are his or
What is the her fears and
credibility of
How does the insecurities as the
leadership in
employee waves of change
addressing
currently roll through the
business
understand the organization
challenges
situation?

7. About the YWCA
The YWCA is the oldest and largest
multicultural women's organization in the
world.
The YWCA’s mission to eliminate racism
and empower women. We provide safe
places for women and girls, build strong
women leaders, and advocate for women's
rights and civil rights in Congress.

8. Services YWCA Offers
•24hr Rape Crisis Hotline
•Rape Crisis Center
•Youth Services
•After School Tutoring
•Childcare Center
•Parent Education Workshops
•Counseling Services

10. Our Research Methods
•Volunteering
•Interviews
•Group Discussions with
employees
•Observing organization

11. Research Results and Findings
From this and various other interviews, we
are able to find out valuable information
about the organization and their culture.
Areas of Improvement:
Horizontal Networking
Diversify the Organization
Public Awareness of
Organization and Services

12. Conclusions
Focal Point Conclusions
Values
Honesty, respect, positivity and
confidentiality
Beliefs
Eliminating Racism
Empowering Women
Norms
Ettiquette and Positive Attitude
Roles
Corresponds to job title
Keri Procunier McLain
CEO of YWCA Silicon Valley
Laws
Outlined in Employee
Handbook

13. Conclusions
Horizontal Networking
•Lack of prevents co-workers from
knowing each other and their
strengths and skills
•Example: Color Cards

14. Conclusions
Diversify the Organization
•The organization should
reflect the community that they
serve.
• The organization should not
be discriminatory, including to
men

15. Conclusions
Public Awareness for the Organization
•Public should know
• the services available
•There is much confusion about the
YWCA and the YMCA, they are not
affiliated

16. Action Plan and Recommendations
Horizontal networking.
Organize more employee meetings to avoid
misunderstandings and unclear information that comes from
non-verbal communication. Give each employee a color
personality quiz that is part of a code of ethics. Based on the
answers, the results are categorized in colors that will
disclose the employee’s personality.

17. Action Plan and Recommendations
The Color Code Personality Test
This test helps with the process of
horizontal networking . It allows coworkers
to understand each others personalities and work ethics.
REDS are motivated by POWER.
BLUES are motivated by INTIMACY.
WHITES are motivated by PEACE.
YELLOWS are motivated by FUN.

18. Action Plan and Recommendations
Diversity in the organization
By having more diversity we want to
include men in the organization. By
encouraging men to get involved we reach
the goal that they will support for women in
the organization who look for protection
against abuses done by men.

19. In Conclusion…….