The document discusses IBM's Bluemix digital innovation platform. It begins by outlining how disruption is the new normal and how innovation can help address this. It then introduces Bluemix as an open platform that offers speed, scale, and low cost. Several case studies are presented that demonstrate how various organizations have used Bluemix for applications, mobile backends, APIs, analytics, and more. It encourages attendees to try out Bluemix themselves and provides resources for learning more.

1. IBM Digital Innovation
Platform
Hamid Khafagy
Lead Cloud Avisor, Middle East & Africa
hamid@ae.ibm.com
@ibmhamid
May, 2015
#bluemix - #ibmcloud
© 2015 IBM Corporation 1

2. Agenda
 Disruption is the “New Normal”
 Innovation to the Rescue
 Bluemix, the Innovation Platform
 Bluemix in Action
2© 2015 IBM Corporation

3. Agenda
 Disruption is the “New Normal”
 Innovation to the Rescue
 Bluemix, the Digital Innovation Platform
 Bluemix in Action
3© 2015 IBM Corporation

4. Software is Eating the World
4
App’s
Software
World
Apps are
© 2015 IBM Corporation

5. Setting New Standard of Blue Chips
5
$33.8B
$371.78B
$26.69B
$741.92B
$177.44B
$229.91B
$10B
$19B
$41B
Market Value as of April 2015© 2015 IBM Corporation

6. Introducing the new “Weapons of Mass
Disruption” …
Scale
Low Cost
Speed
6© 2015 IBM Corporation

7. The Speed …
 New Application Architecture
 Microservices & API’s
7© 2015 IBM Corporation

8. The Speed …
8
 The API Economy
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9. 9
April, 2014
The Speed …
 The API Economy
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10. 10
April, 2014
The Speed …
 The API Economy
© 2015 IBM Corporation

11. The Speed …
 Extreme Automation
 Agile / DevOps / CD / CI
11© 2015 IBM Corporation

12. The Scale …
12© 2015 IBM Corporation

13. The Low Cost …
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14. Beware … Barbarians at the Gate
14
Cloudesters
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15. Too Big to Fail? …
15
Really?
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16. Don’t be the Next Casualty …
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17. Innovation is Your Friend …
16%
17© 2015 IBM Corporation

18. Agenda
 Disruption is the “New Normal”
 Innovation to the Rescue
 Bluemix, the Digital Innovation Platform
 Bluemix in Action
18© 2015 IBM Corporation

19. IBM Cloud Innovation Blueprint
Management Platform
Workload definition, optimization and orchestration
Software-defined
compute
Software-defined
storage
Software-defined
networking
Resource abstraction and optimization
Infrastructure
as a Service
Software-
defined
environment
External
Ecosystem
Marketplace App
API
Services
API
Analytics
API
Commerce
API
Collaboration
API
Location
API
Data
APIAPI
Solutions
Software
as a Service
API
economy
Traditional
workloads
Services and composition patterns
API and integration
services
DataMobileDevelopment Operational
Application
services
Security… Platform
as a Service
Cloud
operating
environment
19© 2015 IBM Corporation

20. Open By Design
OAuth Software
as a Service
API
economy
OSLC
Infrastructure
as a Service
Software-
defined
environment
Platform
as a Service
Cloud
operating
environment
TOSCA
20© 2015 IBM Corporation

21. Introducing Bluemix
21© 2015 IBM Corporation

22. Agenda
 Disruption is the “New Normal”
 Innovation to the Rescue
 Bluemix, the Digital Innovation Platform
 Bluemix in Action
22© 2015 IBM Corporation

23. What is Bluemix ?
 IBM’s Cloud PaaS Offering
 That offers:
 Speed,
 Scale,
 Low Cost
 Open-by-Design and based on
“Open Source” Technologies:
 Cloud Foundry
 Docker
 OpenStack
23© 2015 IBM Corporation

24. Bluemix momentum
With Bluemix we are bridging the gap between start-up and
enterprise by bringing together the best of both worlds.
Speed and agility. Enterprise scale.
24

25. Bluemix Overview
#bluemix - #ibmcloud
** All statements regarding the Bluemix Local delivery and features represent IBM’s intent.
25

26. Case Studies
What 60,000+ applications have told us.
Web Applications
• Enabling online experiences in the
physical store for retail
• Leverages BlueMix for data collection
APIs and dashboards
• Reduction of infrastructure setup from
days to minutes by moving off of a pure
IaaS
Mobile Back Ends
• Integrated into iOS and Android native
applications using BlueMix SDK
• Cloud Code for offloading business
logic from the mobile client
• Back end services replacing custom
code hosted on IaaS (e.g. Push
Notification)
APIs and On-Prem Integration
• Providing APIs that are integrated into
the BlueMix experience
• Leveraging existing on premise
databases and technologies
• Building mobile applications that
connect to on-prem data via Bluemix
Analytics and Reporting
• Embed IBM Cognos business
intelligence content into apps
• Use IBM Analytics Warehouse to
store and analyze business data
• Gain immediate visibility and control
over app performance and
availability
26© 2015 IBM Corporation

27. Agenda
 Disruption is the “New Normal”
 Innovation to the Rescue
 Bluemix, the Digital Innovation Platform
 Bluemix in Action
27© 2015 IBM Corporation

28. Check it out !
*click*
https://bluemix.net
US: https://console.ng.bluemix.net
UK: https://console.eu-gb.bluemix.net
28© 2015 IBM Corporation

29. Sign up in Minutes. Pay for What You Use
 Friction free adoption
 30 day trial (no credit card required) -
Designed to allow testing of an entire
application on the platform
 Free tier for every service -
encourages experimentation of new
services for applications already
running on Bluemix
 Multiple Commitment Models
 Pay-as-you-go - optimized for
flexibility, no term commitment
 Subscription - term based optimized
for cost, discounted from pay as you
go rates
 Self Service
 Zero to coding in less than 5 minutes
 Credit card over the web in many
countries - or through your IBM rep
Cloud based pricing models to serve developer needs.
29© 2015 IBM Corporation

30. Resources
 Register on Bluemix.net / Try it out and get familiar
http://www.bluemix.net
 Follow Bluemix on Twitter + YouTube and invite
customers to our Webinars
30© 2015 IBM Corporation

31. Thank You
Get started today at bluemix.net
31© 2015 IBM Corporation