PROJECT: UX/UI design proposal for the client, Reserve, a dining concierge app. The deck shows the process of how my teammates and I came up with the design for Reserve’s forthcoming Apple Watch app. The team was made up of three UX/UI designers who collectively split up responsibilities in the research, wireframing, prototyping, user testing, iteration, and design recommendations phases.
MY PRIMARY ROLES:
[RESEARCH]
• Interviewing (stakeholders, client, wearable technology users, diners, hospitality employees)
• Personas Development
• User Testing
[UI ADVISORY / BRANDING]
• Advised on UI designs based on research findings, including copy and visuals.
• Ensured the client's brand was preserved in the Apple Watch product extension.
• Presentation Deck Design
[PRODUCT DESIGN]
• Came up with feature ideas based on user research and testing.
Presentation on Innovation Games ™ - What are Innovation Games and for what you can use them... Questions over questions... ;-)
Here you get the answers!
Your guide to picking the right User Interface (UI) and creating the best User Experience (UX) in just a short amount of time. Learn how to quickly create mockups, landing pages, and build mock integrations that turn into large ideas.
Have more questions about UX/UI? Contact mvp@koombea.com for additional information or questions and we will get back to you shortly.
User Experience and Product Management: Two Peas in the Same Pod?Jeff Lash
What is the difference between User Experience and Product Management? Where do you draw the line between the two? How can UXers work better with Product Managers? How can a UXer transition into product management? All these questions and more, answered in this presentation by Jeff Lash for the 2011 St. Louis User Experience conference on Feb 25, 2011.
Presentation on Innovation Games ™ - What are Innovation Games and for what you can use them... Questions over questions... ;-)
Here you get the answers!
Your guide to picking the right User Interface (UI) and creating the best User Experience (UX) in just a short amount of time. Learn how to quickly create mockups, landing pages, and build mock integrations that turn into large ideas.
Have more questions about UX/UI? Contact mvp@koombea.com for additional information or questions and we will get back to you shortly.
User Experience and Product Management: Two Peas in the Same Pod?Jeff Lash
What is the difference between User Experience and Product Management? Where do you draw the line between the two? How can UXers work better with Product Managers? How can a UXer transition into product management? All these questions and more, answered in this presentation by Jeff Lash for the 2011 St. Louis User Experience conference on Feb 25, 2011.
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
Griffin Farley helps us understand all forms of strategic planning in advertising including Brand Planning, Account Planning, Media Planning, Connections Planning, Transmedia Planning and Propagation Planning. Griffin will also cover the deliverables for each form of planning and creative examples that have leveraged the various processes.
*Update: This deck was originally intended to be the start of a blog....but actually became more of a planning/strategy/creative sharing forum ' non-vanilla'. Feel free to join in here: https://bit.ly/2sHjxto
A presentation I put together for my junior planners to help establish the fundamentals of creative brief writing. Far from exhaustive and purely dealing with foundational principles, but a solid starting point.
Young Marketers Elite 3_Assignment 11_Brand Communication 2honvongphu
Với tuần này, Young Marketers sẽ dành tặng 2 suất dự thính cho các bạn young marketers gửi bài assignment trong 6 slide nội dung gửi về contact@youngmarketers.vn trước 22:00 thứ 5 ngày 7/4 nhé :
1. Communications/Advertising Insight là Gì? Sẽ có bao nhiêu loại Communications/Advertising Insight? Cách thức để tìm ra các Insight đó. Cho ví dụ. (50%)
2. 2. Conceptualization/Development Process cho 1 campaign/advertising big idea bao gồm những bước gì? Cho ví dụ. (50%) (câu hỏi dành cho Eliter)
Product Design and UX / UI Design Process in Digital Product DevelopmentVolodymyr Melnyk
Presentation about product design and its role in digital product development, UI / UX design process and methodologies, examples of their applications.
Intage India Report: Survey on Indian Food HabitsIntageIndia
Intage India has conducted online survey to understand food habits in India. This report covers; usage of eating out and food delivery, RTE usage, International cuisine consumption, and Alcohol consumption.
Julie Guinn from Elseiver speaks at SDGC19 in Toronto.
For designers working in complex systems environments--healthcare, finance, government and education, to name a few--success depends as much on understanding and anticipating how users will interact with a design, as on how the design will interact with the environment in which it is deployed. Failure to diagnose and address underlying system dynamics can leave even the most promising and well-intentioned ideas struggling to gain adoption, or worse, facing outright rejection. This talk will introduce the basic elements of systems, their unique characteristics and behaviours, examples of how they manifest in organisations and industries and specific implications for the design process. Finally, we'll explore a set of highly accessible methods and frameworks designers can use to navigate everyday systems complexity.
Become a member!
https://www.service-design-network.org
Follow us on Twitter: https://twitter.com/sdnetwork
Or on LinkedIn: https://www.linkedin.com/company/2933277
Like us on Facebook: https://www.facebook.com/ServiceDesignNetwork/
Behind-the-scenes on Instagram: https://www.instagram.com/servicedesignnetwork/
Understanding the dynamics of the user’s experience is the first step in creating solutions that provide value. The use of systematic, visual representations exposes previously unseen opportunities for growth. Called “alignment diagrams,” this category of diagram gives businesses strategic clarity based on the user experience.
Alignment diagrams have two parts: one capturing human behaviour and the other reflecting relevant aspects of the organisation. The overlap of these parts reveals the interaction between the two. By visually aligning experiences, providers are better able to highlight the points where value is created.
This workshop will show you how to turn customer insight into actionable intelligence. Together, we’ll discuss the principles of value alignment and review many diagram examples. Through hands-on exercises, you’ll be able to apply some of the principles in practice. At the end of the session you should have the confidence to embark on a diagraming effort and be able to evangelise them.
This presentation shares the journey I’ve been on, from trying to shape and influence a user’s path, to creating sandbox environments in which people can play and amaze us!
______
Designers are trained to guide users toward predetermined outcomes, but is there a better use of this persuasive psychology? What happens if we focus less on influencing desired behaviors and focus more on designing ‘sandboxes’: open-ended, generative systems? And how might we go about designing these spaces? It’s still “psychology applied to design”, but in a much more challenging and rewarding way!
In this talk, I’ll share the journey I’ve been on, from trying to shape and influence a user’s path, to creating these sandbox environments. You’ll learn why systems such as Twitter, Pinterest, and Minecraft are so maddeningly addictive, and what principles we can use to create similar experiences. We’ll look at education and the work of Maria Montessori, who wrote extensively about how to create learning environments that encourage exploration and discovery. And we’ll look at game design, considering all the varieties of games, especially those carefully designed to encourage play — a marked contrast with progression games designed to move you through a series of ever-increasing challenges, each converging upon the same solution. Finally, we’ll look at web applications, and I’ll share how this thinking might influence your work, from how you respond to new feature requests to how you design for behavior change in a more mature way.
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014Anna Dahlström
TAKE THIS WORKSHOP ONLINE & GET 20% OFF WITH CODE 'SLIDESHARE'
https://school.uxfika.co/p/best-practice-for-ux-deliverables/?product_id=325265&coupon_code=SLIDESHARE
---
Slides from my 'Best practice for UX deliverables' workshop that I ran for Eventhandler in London on the 05th of March 2014.
http://www.eventhandler.co.uk/events/uxnightclass-uxdeliverables3
---
Please note that for copyright reasons & client privacy the examples in this presentation are slightly different than from the workshop. The examples included are for reference only in terms of what I talked through in the 'Good examples' section.
-----
ABSTRACT
Whilst the work we do is not meant to be hanged on a wall for people to admire, nor is meant to be put in a drawer and forgotten about. Just as we make the products and services we design easy to use, the UX of UX is about communicating your thinking in a way that ensures that what you've defined is easy to understand for the reader. It's about adapting the work you do to the project in question and finding the right balance of making people want to look through your work whilst not spending unnecessary time on making it pretty.
Who is it for?
This workshop is suitable for anyone starting out in UX, or who's worked with it for a while but is looking to improve the way they present their work.
What you'll learn
In this hands on workshop we'll walk through real life examples of why the UX of UX deliverables matter. We'll cover how who the reader is effects the way we should present our work, both on paper and verbally, and how to ensure that the work you do adds value. Coming out of the workshop you'll have practical examples and hands on experience with:
// How to adapt and sell your UX deliverable to the reader (from clients, your team, in house and outsourced developers)
// Guiding principles for creating good UX deliverables (both low and high fidelity)
// Best practice for presentations, personas, user journeys, flows, sitemaps, wireframes and other documents
// Simple, low effort but big impact tools for improving the visual presentation of your UX deliverables
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
Griffin Farley helps us understand all forms of strategic planning in advertising including Brand Planning, Account Planning, Media Planning, Connections Planning, Transmedia Planning and Propagation Planning. Griffin will also cover the deliverables for each form of planning and creative examples that have leveraged the various processes.
*Update: This deck was originally intended to be the start of a blog....but actually became more of a planning/strategy/creative sharing forum ' non-vanilla'. Feel free to join in here: https://bit.ly/2sHjxto
A presentation I put together for my junior planners to help establish the fundamentals of creative brief writing. Far from exhaustive and purely dealing with foundational principles, but a solid starting point.
Young Marketers Elite 3_Assignment 11_Brand Communication 2honvongphu
Với tuần này, Young Marketers sẽ dành tặng 2 suất dự thính cho các bạn young marketers gửi bài assignment trong 6 slide nội dung gửi về contact@youngmarketers.vn trước 22:00 thứ 5 ngày 7/4 nhé :
1. Communications/Advertising Insight là Gì? Sẽ có bao nhiêu loại Communications/Advertising Insight? Cách thức để tìm ra các Insight đó. Cho ví dụ. (50%)
2. 2. Conceptualization/Development Process cho 1 campaign/advertising big idea bao gồm những bước gì? Cho ví dụ. (50%) (câu hỏi dành cho Eliter)
Product Design and UX / UI Design Process in Digital Product DevelopmentVolodymyr Melnyk
Presentation about product design and its role in digital product development, UI / UX design process and methodologies, examples of their applications.
Intage India Report: Survey on Indian Food HabitsIntageIndia
Intage India has conducted online survey to understand food habits in India. This report covers; usage of eating out and food delivery, RTE usage, International cuisine consumption, and Alcohol consumption.
Julie Guinn from Elseiver speaks at SDGC19 in Toronto.
For designers working in complex systems environments--healthcare, finance, government and education, to name a few--success depends as much on understanding and anticipating how users will interact with a design, as on how the design will interact with the environment in which it is deployed. Failure to diagnose and address underlying system dynamics can leave even the most promising and well-intentioned ideas struggling to gain adoption, or worse, facing outright rejection. This talk will introduce the basic elements of systems, their unique characteristics and behaviours, examples of how they manifest in organisations and industries and specific implications for the design process. Finally, we'll explore a set of highly accessible methods and frameworks designers can use to navigate everyday systems complexity.
Become a member!
https://www.service-design-network.org
Follow us on Twitter: https://twitter.com/sdnetwork
Or on LinkedIn: https://www.linkedin.com/company/2933277
Like us on Facebook: https://www.facebook.com/ServiceDesignNetwork/
Behind-the-scenes on Instagram: https://www.instagram.com/servicedesignnetwork/
Understanding the dynamics of the user’s experience is the first step in creating solutions that provide value. The use of systematic, visual representations exposes previously unseen opportunities for growth. Called “alignment diagrams,” this category of diagram gives businesses strategic clarity based on the user experience.
Alignment diagrams have two parts: one capturing human behaviour and the other reflecting relevant aspects of the organisation. The overlap of these parts reveals the interaction between the two. By visually aligning experiences, providers are better able to highlight the points where value is created.
This workshop will show you how to turn customer insight into actionable intelligence. Together, we’ll discuss the principles of value alignment and review many diagram examples. Through hands-on exercises, you’ll be able to apply some of the principles in practice. At the end of the session you should have the confidence to embark on a diagraming effort and be able to evangelise them.
This presentation shares the journey I’ve been on, from trying to shape and influence a user’s path, to creating sandbox environments in which people can play and amaze us!
______
Designers are trained to guide users toward predetermined outcomes, but is there a better use of this persuasive psychology? What happens if we focus less on influencing desired behaviors and focus more on designing ‘sandboxes’: open-ended, generative systems? And how might we go about designing these spaces? It’s still “psychology applied to design”, but in a much more challenging and rewarding way!
In this talk, I’ll share the journey I’ve been on, from trying to shape and influence a user’s path, to creating these sandbox environments. You’ll learn why systems such as Twitter, Pinterest, and Minecraft are so maddeningly addictive, and what principles we can use to create similar experiences. We’ll look at education and the work of Maria Montessori, who wrote extensively about how to create learning environments that encourage exploration and discovery. And we’ll look at game design, considering all the varieties of games, especially those carefully designed to encourage play — a marked contrast with progression games designed to move you through a series of ever-increasing challenges, each converging upon the same solution. Finally, we’ll look at web applications, and I’ll share how this thinking might influence your work, from how you respond to new feature requests to how you design for behavior change in a more mature way.
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014Anna Dahlström
TAKE THIS WORKSHOP ONLINE & GET 20% OFF WITH CODE 'SLIDESHARE'
https://school.uxfika.co/p/best-practice-for-ux-deliverables/?product_id=325265&coupon_code=SLIDESHARE
---
Slides from my 'Best practice for UX deliverables' workshop that I ran for Eventhandler in London on the 05th of March 2014.
http://www.eventhandler.co.uk/events/uxnightclass-uxdeliverables3
---
Please note that for copyright reasons & client privacy the examples in this presentation are slightly different than from the workshop. The examples included are for reference only in terms of what I talked through in the 'Good examples' section.
-----
ABSTRACT
Whilst the work we do is not meant to be hanged on a wall for people to admire, nor is meant to be put in a drawer and forgotten about. Just as we make the products and services we design easy to use, the UX of UX is about communicating your thinking in a way that ensures that what you've defined is easy to understand for the reader. It's about adapting the work you do to the project in question and finding the right balance of making people want to look through your work whilst not spending unnecessary time on making it pretty.
Who is it for?
This workshop is suitable for anyone starting out in UX, or who's worked with it for a while but is looking to improve the way they present their work.
What you'll learn
In this hands on workshop we'll walk through real life examples of why the UX of UX deliverables matter. We'll cover how who the reader is effects the way we should present our work, both on paper and verbally, and how to ensure that the work you do adds value. Coming out of the workshop you'll have practical examples and hands on experience with:
// How to adapt and sell your UX deliverable to the reader (from clients, your team, in house and outsourced developers)
// Guiding principles for creating good UX deliverables (both low and high fidelity)
// Best practice for presentations, personas, user journeys, flows, sitemaps, wireframes and other documents
// Simple, low effort but big impact tools for improving the visual presentation of your UX deliverables
UX Design refers to the term User Experience Design, while UI Design stands for User Interface Design. Both elements are crucial to a product and work closely together. But despite their professional relationship, the roles themselves are quite different, referring to very different parts of the process and the design discipline. Where UX Design is a more analytical and technical field, UI Design is closer to what we refer to as graphic design, though the responsibilities are somewhat more complex.
YUM! Brands is the world’s leading restaurant company with restaurant brands such as KFC, Pizza Hut and Taco Bell.
However, their existing website was developed many years ago and hasn’t been updated since – so it’s old news. It no longer meets the requirements in terms of design, content and user experience.
Th brief: Update YUM! Brands’ career website to meet applicants’ standards in terms of design, content and user friendliness.
Masina mea Apple Watch Functional Design DocumentMobile Touch
Mașina mea is an app that acts like your personal assistant and is very useful to all vehicle owners in Romania. It’s easy to use, all you have to do is enter your vehicle information and the app will notify you in time when something needs to be changed or updated.
This document describes a proposal of design and functionality for the integration of the iPhone app Mașina mea with Apple Watch using the new WatchKit from Apple.
General Assembly UXDi (Summer '14) | Fandango 2.0 presentation deckRafaTorres
User Experience design project for General Assembly's UXDi programe (NYC, Summer 2014).
The project was to add a new feature to an existing product, popular movie ticketing app Fandango.
This presentation shows different aspects of inspiration, that will help me when deciding what clothing/ makeup/ hairstyles and props to use for my music magazine photoshoot.
As interaction designers we do well at facilitating the complex dialogue between people and the interactive products they use. But we often neglect to consider the story that evolves through the interactions people have with the things we make. Designing with a narrative in mind can make a difference between a product that merely functions well and a product that engages the minds, emotions and imaginations of users.
Drawing on personal experience, narrative theory and examples ranging from interactive products to film, this presentation is a call to action for designers to equip themselves with a deeper understanding of narrative techniques. We’ll focus on core aspects such as theme, scene-making, and sequencing to illustrate how thinking like a storyteller can make you a better designer. You’ll also learn how this approach can be a powerful basis for holistic design.
Link to video: http://www.ixda.org/resources/cindy-chastain-thinking-storyteller
New Frontiers: UX Professional as Business ConsultantCindy Chastain
We talk a lot about cross-channel experiences and how to address these new challenges as designers, but what about using our design skills, our hard won knowledge and empathy for customers to help companies decide what products and services will help grow their business? While companies are coming round to the value of customer experience, they're struggling to acquire the skills needed for creating and managing touch points as well as understanding and prioritizing needs. And when we're talking multi-channel ecosystems, who's better equipped to address this complexity than those who have the skill set to not only understand it, but to design it and guide how it's built.
From optimizing the cross-channel customer experience, to creating new product and service extensions, we're heading into a prime moment for bringing our toolkit into the business arena. This talk is meant to be both a thought starter a around how UX can begin to play a substantive role in a company's digital strategy. Using examples from my own experiences and input from a variety of seasoned practitioners, we'll examine the challenges and map the opportunities across our own journey as UX professionals who are starting to think about what's next.
UX in Agile Contexts: How to Run a Product Design Sprint
by Mark Di Sciullo, TandemSeven
A product design sprint is a five-day series of interactive exercises (or workshops). They take a product, service or feature from initial design idea through prototyping and user testing. It’s a process that orients the entire team around a design and aims their efforts at hitting clearly defined goals.
This process is a useful starting point when kicking off entirely new products, features, workflows, and businesses. They are also ideal for solving problems with an existing product feature or service.
The good news is it’s not all work-there’s a lot of fun involved. The process involves drawing, collaborating, discussions, healthy debate, critiquing, voting, laughing and crying (sometimes experienced during user testing). Your team will experience a clear sense of accomplishment throughout the duration of the sprint and will come out of the process with actionable results.
See my interior design process with this mock project for a deli in SOMA, San Francisco. The presentation includes market research, client and problem statements, case studies, spatial requirements, a concept statement, logo creations, bubble diagrams, block diagrams, an adjacency study, floor plan, ceiling plan, circulation plan, elevations and perspective sketches.
Dine-O! Marketing Strategy for a Food Delivery AppAbhinav S
A marketing plan for a food-delivery application named Dine-O!, describing its market positioning, free and premium features and the implementation of its strategies and tactics.
Wielding the Hard and Soft Science of Service Designbrandonschauer
We map and measure customer journeys, but often stumble at just what should be done next to deliver great service experience atop complex systems and organizations. The paths forward are knowable and can be practiced with rigor if we understand and apply the soft—and sometimes hard—science of service design.
Designed UI prototype for restaurant finder mobile app using Persona survey, market analysis and GAP analysis
Maintained app user-friendly, attractive user interface and easy to use
This project is part of Human Computer Interface
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
1. UX DESIGN PROPOSAL • APPLE WATCH APP
JANICE TSAI • STEPHEN EBERLY • JEN NG
2. A PERSONAL CONCIERGE FOR CREATING
SEAMLESS DINING EXPERIENCES.
BOSTON • LOS ANGELES • NEW YORK CITY • SAN FRANCISCO
RESERVE • INTRO
WHAT IS RESERVE?
5. RESERVE • NATIVE APP
NATIVE EXPERIENCE
SCREENSHOTS FROM THE NATIVE APP
PAYMENT CONFIRMATION RATINGS SCREEN
6. CONCIERGE SERVICE
Reserve handles everything from restaurant suggestions
to payment-processing after a meal.
V.I.P. SELECTIONS
Reserve offers a highly curated & exclusive listing of restaurants.
DESIGNED WITH RESTAURANTS IN MIND
No fee for restaurants to join.
Flexible - doesn’t force them to hold tables.
Private feedback from Reserve diners.
RESERVE • ABOUT
HOW IS RESERVE DIFFERENT?
7. BUSINESS
Extend the native app experience to the Apple Watch.
Encourage diners to explore new restaurants.
Generate more business for all restaurants.
USER
Have a seamless reservation and dining experience.
Have an easy way of responding to notifications on the Apple Watch.
DESIGNER
Maintain the company brand in the Apple Watch extension.
Identify the most essential functions of the native app to
transfer to the Apple Watch design.
RESERVE • GOALS
GOALS
11. INTERVIEW HIGHLIGHTS • CONCIERGES
- LEAH / 29 Y.O. / PR MANAGER / NYC
“Always offer an alternative if you can’t accommodate
the original request.”
“Mandarin Oriental's pillars say 'We will record customers’
preferences in order to surprise and delight guests.’”
“Guests always want to have a single point of contact to
feel like they’re taken care of.”
- KELLY / 22 Y.O. / REGIONAL SALES MANAGER / NYC
- JULIE / 31 Y.O. / HOTEL MANAGER / SEATTLE
RESERVE • RESEARCH
12. INTERVIEW HIGHLIGHTS • TECH ENTHUSIASTS
- JON / 23 Y.O. / STUDENT / NJ
“After using my smart watch for a while, I figured out which
apps had features that suited my needs. Then I used my watch
differently according to the new functions I discovered.”
“I use the Moto 360 exclusively for short responses. Usually when
in transit somewhere — when walking or carrying something.”
- LUCAS / 25 Y.O. / INTERACTION DESIGNER / BALTIMORE
“I check all my notifications on the watch. I barely check my
phone now unless I need to reply to a message.”
- GABE / 25 Y.O. / DATA ANALYST / NJ
RESERVE • RESEARCH
13. INTERVIEW HIGHLIGHTS • DINERS
RESERVE • RESEARCH
- SAL / 31 Y.O. / MUSICIAN / OAKLAND
“I’m always impressed when I’m visiting a new city and can get
the ‘crowdpleaser’ restaurants recommendations as well as
the under-the-radar suggestions.”
“Good customer service is when a place goes a little bit out of its
way to make an evening memorable with personal touches, or
personal recommendations.”
“Concierges should be good listeners, taking note of your
preferences without having to ask a laundry list of questions.”
- LISA / 32 Y.O. / MARKETING MANAGER / SAN FRANCISCO
- VICTORIA / 28 Y.O. / AUDIO ENGINEER / HOUSTON
16. KEY TAKEAWAYS
VIBRATING NOTIFICATIONS ARE ESSENTIAL & EFFECTIVE
SOLUTION • Save for core call-to-actions
ACCESSIBLE NOTIFICATIONS ADD CONVENIENCE
SOLUTION • Keep content concise enough for quick glances
BRAND LOYALTY • PURCHASES WITHIN SAME OS
SOLUTION • Make watch extension available for Android and iPhone users
SIMPLIFIED USAGE OVER TIME
SOLUTION • Keep features to a bare minimum with easy onboarding
RESERVE • DESIGN RECOMMENDATIONS
17. MVP SET FOR V 1.3
CONFIRMATIONS
Reservations
Request added
Payment
SEE MAP
RATE EXPERIENCE
DISMISS
RECOMMENDATIONS
Suggested offers
GO TO RESERVE APP
ADD REQUEST
NOTIFICATIONS
Shoulder time available
Reminders
LET’S DO IT
KEEP WAITING
SEE RECOMMENDATIONS
DISMISS
RESERVE • DESIGN RECOMMENDATIONS
18. WATCHKIT HOMEPAGE
UPCOMING RESERVATIONS • Contains list of upcoming restaurant reservations. If you tap on
restaurant, confirmation details will appear.
PENDING REQUESTS • Contains list of pending requests and their status (Waitlisted,
Requested, etc.) If the user hasn’t requested any restaurants, the app will tell the user to go
to the Reserve native app.
RECOMMEND A RESTAURANT • Recommendations will appear if a request has been started
from the Reserve native app (app has diner data to pull from). If the user hasn’t started a
request, they can browse restaurants by zooming in on the photo of the restaurant (by
twisting the Digital Crown). When they’re ready to make a request, the app will push user
to Reserve native to input dining info.
INVITE FRIENDS • User can tap share buttons along bottom of the screen. Apple’s contacts
list will come up, user can select contact, and app will auto-populate share platform with
copy & friends’ contact info.
RESERVE • DESIGN RECOMMENDATIONS
22. LYLE’S USER STORY
RESERVE • USER STORY
Short Look:
Reservation Offer
Long Look:
Shoulder time
offer from
Carbone
Tap “Keep
Waiting”
Notification:
Waitlisted + Can I
recommend?
Tap “See
Recommendations”
RESERVE: Lyle
sends request
for Carbone,
table for 2,
2/28, 5-7pm
ZZ’s Clam Bar
Details
Tap into ZZ’s
Clam Bar
Recommendation
Overview
Tap back
Recommendation
Overview
Tap into Pagani Pagani Details
Tap “Add
Request”
Apple Watch
Home
Press Digital
Crown
Pagani: Submitted
Tap RESERVE
WatchKit icon
WatchKit app
landing page
Tap “Pending
Requests”
Pending Requests
Short Look:
Confirmation
Long Look:
Confirmation from
Carbone
Tap “Dismiss”
Apple Watch
Home
RESERVE:
Confirmation
notification
from Carbone
25. APP MAP
RESERVE • APP MAP
Reserve WatchKit
App Landing Page
Apple Watch
Home
Pending Requests
Upcoming
Reservations
Invite Friends
Recommend a
Restaurant
List of Confirmed
and Upcoming
Reservations
Reservation
Details
List of Restaurants
Restaurant Details
List of Pending
Requests and
Their Status
Invitation Code
Sharing Platforms
(Twitter, FB, Email,
SMS)
Tap “Go to
Reserve App”
RESERVE
(on phone)
26. Tap on Reserve
Icon
Reserve WatchKit
App Landing Page
Apple Watch
Home
Pending Requests
Upcoming
Reservations
Invite FriendsRecommend a
Restaurant*
Tap Icon Tap Icon Tap Icon Tap Icon
List of confirmed
restaurant(s)
List of
recommendations
based on original
request
List of pending
requests
Send an invite
screen
Restaurant details Apple contacts list
Tap on
restaurant
Tap “Go to
Reserve App”
Tap on
Restaurant
Tap to select
share platform
(Email, Twitter)
Reservation details
Confirmation that
request has been
sent
Tap “Add
Request”
Tap on friend’s
icon
Reserve invite is
auto-populated w/
friend’s name
Tap to submit
Reserve WatchKit
App Landing Page
Tap “Go to
Reserve App”
RESERVE
(on phone)
RESERVE
(on phone)
HOMEPAGE
RESERVE • FLOWS
28. RECOMMENDATIONS
RESERVE • FLOWS
Tap on Reserve
Icon
Reserve WatchKit
App Landing Page
Apple Watch
Home
Tap
Recommend
a Restaurant*
List of
recommendations
based on original
request
Restaurant details
To book: tap
“Go to Reserve
App”
Tap on
Restaurant
Confirmation that
request has been
sent
Tap “Add
Request”
Montage of
restaurant photos
Zoomed in view of
montage area
Tap on area of
montage
Restaurant details
Tap on specific
restaurant
photo
If a request
was started
in native (so
Reserve has
diner info),
then:
If no request
was started
in native app,
then:
RESERVE
(on phone)
29. REMINDER
RESERVE • FLOWS
Short Look:
Confirmed
Long Look:
Reservation
Confirmation w/
Details
Tap “Dismiss”
Tap “See Map”
Open Maps w/
restaurant address
populated
30. SHOULDER TIME
RESERVE • FLOWS
Short Look:
Reservation Offer
Long Look:
Shoulder time
offer from
restaurant
Tap “Keep
Waiting”
Notification:
Waitlisted + Can I
recommend?
Tap “See
Recommendations”
Restaurant Details
Tap into
restaurant for
details
Recommendations
Overview
Tap “Add
Request”
Request
Submitted!
31. PAYMENT & RATE EXPERIENCE
RESERVE • FLOWS
Short Look:
Payment
Long Look: “PAID”,
Billing Summary
Tap “Rate
Experience”
Rate Experience
Screen
Tap star iconsSurvey submitted! Tap “Submit” Stars fill
33. RESERVE
Reminder
RESERVE
Confirmed
DISMISS
6:30 PM
2/28/15
2 guests
181 Thompson St. NY, NY
CONFIRMED
Reserve
5:10
Carbone
SEE MAP
DISMISS
Reserve
6:30 PM
Today 2/28/15
2 guests
181 Thompson St. NY, NY
1:30
REMINDER
Carbone
User testing validated that
replacing the sentence-based
copy with icons made for a visual,
clean and simplistic way of
conveying information.
HIG: “The system also adds a
Dismiss button and any app-
defined action buttons at the end
of the notification.”
“SEE MAP” will allow users to
access the map view
within the watch app
for geographical context of their
upcoming reservation.
Assumes Reminder appears
approx. 2.5 hours before
reservation.
1.2
1.4
HIG: “The structure of the Long
Look interface is the same for all
apps. The system overlays the
app icon and app name on top of
a sash area, which blurs the
content underneath it.”
1.1
1.3
1.1
1.3
1.4
SHORT LOOK -
CONFIRMED
LONG LOOK -
CONFIRMED
SHORT LOOK -
REMINDER
LONG LOOK -
REMINDER
1.2
RESERVE • ANNOTATED WIREFRAMES
34. This copy may need to be
changed back to “expires in 30
minutes” due to time zone
restrictions.
*Future idea: Incorporate a
countdown of the time they
have left to respond to an offer
as a short glance.
Time and date are explicit so
users know what to expect from
being waitlisted.
Original requested time is explicitly
stated in the copy to remind users
what they had originally requested.
“LET’S DO IT” prompts a
Confirmation notification for that
time and date.
“KEEP WAITING” prompts a the
Waitlisted notification.
“SEE RECOMMENDATIONS” will
push users to a hierarchical screen
listing 3 suggested restaurants.
2.3
2.4
2.6
2.2
2.5
2.1
SHORT LOOK -
SHOULDER TIME
LONG LOOK -
SHOULDER TIME
WAITLISTED
RESERVE
Reservation Offer
DISMISS
KEEP WAITING
LET’S DO IT
3:08
Reserve
Carbone
RESERVATION OFFER
“Carbone is not available
from 5-7 PM on Feb 28.
Would you like to accept
a high top at 9:00 PM?”
This offer expires at 3:38
PM today.
SEE RECOMMENDATIONS
DISMISS
3:09
Reserve
Carbone
WAITLISTED
“We’ll let you know if a
table opens on Feb 28
between 5-7pm.”
Can I recommend another
restaurant for the same
time and date?”
2.2
2.3
2.4
2.5
2.6
2.1
RESERVE • ANNOTATED WIREFRAMES
35. *Adding a restaurant will not
cancel your waitlist at Carbone.
RECOMMENDATIONS
Suggestions are chosen by 1.
similar cuisine type, 2. location,
and 3. highly rated.
“ADD REQUEST” will add the
selected restaurant to the
request container, for the original
time & date requested.
Users can tap back to the main
recommendations screen and
continue adding restaurants to
the request container.
Dining information is reiterated so
users understand that the
recommendations are for original
times.
“GO TO RESERVE APP” pushes
users to the native app.
3.3
3.2
3.4
3.1
3.1
3.2
3.3
3.4
Contemp. American
Little Italy
Bacchanal
Best New Bar &
Restaurants 2014-Thrillist
Adding a restaurant will not
cancel your waitlist at Carbone.
Dinner for 2 on Feb 28
Between 5:00-7:00 PM
ADD REQUEST
< RESERVE 3:11
Dinner for 2 on Feb 28
Between 5:00-7:00 PM
Pagani
ZZ’s Clam Bar
Bacchanal
Italian
West Village
Seafood
Greenwich Village
Contemp. American
Little Italy
GO TO RESERVE APP
RESERVE 3:09
Pagani suits every
occasion, from a
romantic dinner for 2 to
outings with friends.
Adding a restaurant will not
cancel your waitlist at Carbone.
Dinner for 2 on Feb 28
Between 5:00-7:00 PM
Italian
West Village
Pagani
ADD REQUEST
< RESERVE 3:10
Dinner for 2 on Feb 28
Between 5:00-7:00 PM
< RESERVE
SUBMITTED
3:11
Italian
West Village
Pagani
Seafood
Greenwich Village
ZZ’s Clam Bar
Michelin Star 2015
Adding a restaurant will not
cancel your waitlist at Carbone.
Dinner for 2 on Feb 28
Between 5:00-7:00 PM
ADD REQUEST
< RESERVE 3:10
RESERVE • ANNOTATED WIREFRAMES
36. SHORT LOOK -
BILLING
LONG LOOK -
BILLING
RATE EXPERIENCE
9:31
Reserve
DISMISS
RATE EXPERIENCE
$102.23
PAID
Carbone
PAYMENT
RESERVE
Payment
HOW WAS THE FOOD?
RESERVE
Press & hold to record comments.
HOW WAS THE SERVICE?
HOW WAS THE AMBIENCE?
SUBMIT
P O O R G R E AT
Users tap on stars to rate.
“RATE EXPERIENCE” pushes user
to the dining survey.
*Potential Feature: Access the
watch’s microphone and
recording capabilities in order to
allow users to leave voice
recordings as feedback.
4.3
4.2
4.1
4.1
4.2
4.3
RESERVE • ANNOTATED WIREFRAMES
37. You have no pending
reservations. Tap
below to make one.
< RESERVE 3:08
GO TO RESERVE APP
Dinner for 2 on Feb 28
Between 5:00-7:00 PM
Carbone
Italian
West Village
WAITLISTED
< RESERVE 3:08
GO TO RESERVE APP
Italian
West VillagePagani
REQUESTED
7:30 PM
2/28/15
2 guests
181 Thompson St, NY, NY
< RESERVE 3:08
GO TO RESERVE APP
CONFIRMED
Carbone
< RESERVE 3:08
GO TO RESERVE APP
CONFIRMED
Carbone
3:08RESERVE
UPCOMING
RESERVATIONS
PENDING
REQUESTS
RECOMMEND
A RESTAURANT
INVITE
FRIENDS
APPLE WATCH HOME RESERVE WATCHKIT LANDING PAGE
UPCOMING RESERVATIONS
PENDING REQUESTS
Invite Friends: User can tap
share buttons along bottom of
the screen. Apple’s contacts list
will come up, user can select
contact, and app will auto
populate share platform with
copy & friend’s contact info.
5.5
If you tap on restaurant banner,
confirmation details will appear.
If the user hasn’t requested any
restaurants, the app will push
the user to go to Reserve native
app.
Upcoming Reservations: Contains
list of upcoming restaurant
reservations.
Pending Requests: Contains list of
pending requests and their status
(Waitlisted, Requested, etc.)
5.3
5.2
5.4
5.1
5.1
5.2
5.3 5.4
5.5
INVITE FRIENDS
Give friends $25
toward their first dining
experience and get $5
when they book with
Reserve
Send your code
E1WZUY
< RESERVE 3:08
38. < RESERVE 3:08
Go to Reserve App
Pagani suits every occasion
- from romantic dinner for
two to a lively outing with
friends.
“To request a table here,
please go to Reserve app!”
Italian
West Village
Pagani
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
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Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Italian
West Village
Pagani
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Restaurant Name
Type of Cuisine
Location
Italian
West Village
Pagani
“I need some
information before
I can suggest an
appropriate dining
experience for you.
Tap below to get
started!”
< RESERVE 3:08
GO TO RESERVE APP
Dinner for 2 on Feb 28
Between 5:00-7:00 PM
Pagani
ZZ’s Clam Bar
Italian
West Village
Seafood
Greenwich
< RESERVE 3:08
GO TO RESERVE APP
Contemp. American
Little Italy
Bacchanal
RECOMMEND A RESTAURANT
OPTION 1: If the user hasn’t
started a request yet, the watch
can push the user to the native
app to input diner data.
(OPTION 2 CONT.) When ready
to make a request, the app will
push user to Reserve native to
input dining info.
Recommend a Restaurant:
Recommendations will appear if a
request has been started from the
Reserve native app (read: app has
diner data to pull from).
Tapping a restaurant will initiate the
same flow as from page 3.
OPTION 2 (preferred): If the user
hasn’t started a request yet, they
can browse a collage of restaurant
photos (similar to Apple Watch’s
Photos app).
(OPTION 2 CONT.) Users can
browse restaurants by zooming in
on the photo of the restaurant for
more details (by twisting the Digital
Crown).
6.3
6.4
6.2
6.5
6.1
6.1 6.2
6.3
6.4
6.5
RESERVE • ANNOTATED WIREFRAMES
42. CONFIRMED REMINDER
RESERVE
Confirmed. Your res…
3:08
Carbone
CONFIRMED
Dismiss
Reserve
7:30 PM
2/28/15
2 guests
331 W 38th St New York, NY RESERVE
Reminder
See Map
Dismiss
Reserve
7:30 PM
Today 2/28/15
2 guests
331 W 38th St New York, NY
Carbone
REMINDER
3:08
1.2
1.1
1.3
1.5
1.4
User testing validated
that replacing the
sentence-based copy
with icons made for a
visual, clean and
simplistic way of
conveying information.
“See Map” CTA was
added because users
wanted to be able
to access the map view
within the watch app
for geographical context.
The address was added
because users wanted
to see the address
at-a-glance w/other
confirmation details.
Users were confused
about what type of
notification they were
receiving, so we added
applicable headers for
clarity.
1.5
1.4
1.3
1.2
Replaced “Success” with
“Confirmed” because
users felt “success” was
a bit vague.
1.1
WIREFRAME • ITERATIONS
WIREFRAME ITERATIONS
1.1 Replaced “Success” with
“Confirmed” because
users felt that “Success”
was vague.
User testing validated
that replacing sentence-
based copy with icons
made for a visual and
simplistic way of
conveying information.
The address was added
because users wanted to
see it at-a-glance with
other confirmation
details.
Users were confused
about the notification
type they were receiving,
so we added applicable
headers for clarity.
The “See Map” CTA was
added because users
wanted to access the
map view within the app
for geographical context.
1.2
1.3
1.4
1.5
43. SHOULDER TIME WAITLISTED
3:08
See Recommendations
Dismiss
Reserve
“We’ll let you know if a
table opens on Feb 28
between 5-7pm.
Can I recommend
another restaurant for
the same time and date?”
Carbone
WAITLISTED
3:08
Dismiss
Keep Waiting
Reserve
Carbone
“Carbone is not available
from 5-7 PM on Feb 28.
Would you like to accept
a high top at
9:00 PM instead?”
This offer expires at 3:38
PM today.
Let’s Do It
RESERVATION OFFER
RESERVE
You have an offer...
Letting a user know
they have 30 minutes
to respond required
them to do the math
and calculate the
expiration time relative
to when they saw the
notification. To save
them a step, which
they preferred, we
listed the time of
expiration instead.
Another alternative they
liked was to see a
countdown of time left
to respond to an offer.
Through A/B testing,
users preferred having
their original requested
time in the copy to
remind them what their
original requested time
was.
The copy was revised to
improve clarity of the
waitlist status & time;
and date specifics for
the alternatives. Users
were confused with
previous version.
2.3
2.2
2.1
2.1
2.2
2.3
WIREFRAME ITERATIONS
WIREFRAME • ITERATIONS
2.1 Through A/B testing,
users preferred having
their original requested
time listed to remind
them what their original
time was.
Letting a user know they
have 30 minutes to
respond required them to
do the math and
calculate the expiration
time relative to when they
saw the notification. To
save them a step, which
they preferred, we listed
the time of expiration
instead. Another
alternative they liked was
to see a countdown of
time left to respond to an
offer.
The copy was revised to
improve the clarity of the
waitlist status & time; and
date specifics for the
alternatives. Users were
confused with the
previous version.
2.2
2.3
44. WIREFRAME ITERATIONS
WIREFRAME • ITERATIONS
RESERVE
Go to Reserve App
Pagani
ZZ’s Clam Bar
Bacchanal
Italian
West Village
Seafood
Greenwich
Contemporary American
Little Italy
Dinner for 2 on Feb 28
Between 5:00-7:00 PM
< RESERVE
Add Request
Italian
West Village
Pagani
Pagani suits every
occasion - from romantic
dinner for two to a lively
outing with friends.
Adding a restaurant will not
cancel your waitlist at Carbone.
Dinner for 2 on Feb 28
Between 5:00-7:00 PM
Add Request
Seafood
Greenwich
ZZ’s Clam Bar
Michelin Star 2015
Adding a restaurant will not
cancel your waitlist at Carbone.
Dinner for 2 on Feb 28
Between 5:00-7:00 PM
< RESERVE
Add Request
Contemporary American
Little Italy
Bacchanal
Best New Bar &
Restaurants 2014-Thrillist
Adding a restaurant will not
cancel your waitlist at Carbone.
Dinner for 2 on Feb 28
Between 5:00-7:00 PM
< RESERVE
There was confusion
with the copy “Go to
Reserve.” Users weren’t
sure if it referenced the
name of the app or the
action, so we added
“app” for clarity.
There was uncertainty
over what would happen
to the original reservation
if the recommended
alternative was
requested. We included
this copy here to clarify.
Users wanted to see
selling points of the
restaurant to help guide
their decision-making so
we included an excerpt
from the longer
description.
3.4
3.3
3.2
Through A/B testing,
users preferred to see
their recommendations
all upfront to reduce
going through options
page-by-page.
3.1
3.2
3.1
3.3
3.4
RECOMMENDATIONS
3.1 Through A/B testing,
users preferred to see
their recommendations all
upfront to reduce going
through options page-by-
page.
There was confusion with
the copy “Go to
Reserve.” Users weren’t
sure if it referenced the
name of the app or the
action, so we added the
copy “app” for clarity.
Users wanted to see
selling points of the
restaurant to help guide
their decision-making so
we included an excerpt
from the longer
description.
There was uncertainty
over what would happen
to the original reservation
if the recommended
alternative was
requested. We included
the copy here to clarify.
3.2
3.3
3.4
45. How was the food?
RESERVE
How was the service?
How was the ambience?
Submit
RESERVE
The Bill is Paid
3:08
Dismiss
Rate Experience
Reserve
$102.23
PAID
Carbone
Most users were fine
with rating their
experience directly on
their watch app and
immediately after the
payment confirmation
screen as long as it was
kept brief and easy. They
said the current iteration
was easy and seamless
to rate.
4.2
Through A/B testing,
users preferred to see
the $ amount displayed,
as well as an icon to
reaffirm that the bill was
taken care of. The extra
checkmark symbol left
them feeling assured.
4.1
4.1
4.2
PAYMENT RATE EXPERIENCE
PAYMENT
WIREFRAME ITERATIONS
WIREFRAME • ITERATIONS
4.1 Through A/B testing,
users preferred to see the
$ amount displayed, as
well as an icon to reaffirm
that the bill was paid. The
extra checkmark symbol
left them feeling assured.
Most users were fine with
rating their experience
directly on their watch
app and immediately
after the payment
confirmation screen as
long as it was concise
and easy. They said the
current iteration was
enjoyable and seamless
to rate.
4.2
46. USER TESTING • HIGHLIGHTS
- COLE / 37 Y.O. / WEB DEVELOPER / NYC
“No one wants to scroll on a watch.”
“Just make it lazy. People are lazy. They want the least amount
of reading and work."
“Don't say ‘Do you want to see other options?’ Instead, say
‘Here are other options to choose from.’ The more options you
give the consumer, the less appeal. They want you to tell them
what the options are.”
- SHARON / 35 Y.O. / SOCIAL MEDIA STRATEGIST / AUSTIN
- KEVIN / 40 Y.O. / TEACHER / ATLANTA
RESERVE • USER TESTING & RESULTS
48. TEST & EXPAND ON WATCHKIT APP FEATURES
CONTINUED TESTING W/NATIVE APP (V1.3+)
MONITOR USERS’ BEHAVIOR WITH THE WATCH OVER TIME
CRITICAL ASSESSMENT OF USER EXPERIENCE FEEDBACK ABOUT
NATIVE APP + APPLE WATCHKIT APP
RESERVE • NEXT STEPS
NEXT STEPS
49. EASY RESERVATION EDITING
SOLUTION • Allow users to quickly change reservation details
on watch.
V.I.P. TREATMENT
SOLUTION • Special perks for regular Reserve diners.
SURPRISE + DELIGHT
SOLUTION • The restaurant can see that a user is interested in them
from their Venue app, and sends an offer if there are
open tables.
RESERVE • NEXT STEPS
FUTURE FEATURE IDEAS
50. IN-WATCH VOICE-RECORDED TECHNOLOGY
SOLUTION • Offer voice recordings for feedback during
the “Rate Your Experience” survey.
LOCATION-BASED REMINDERS
SOLUTION • Notify users when to depart for their restaurant
reservation based on their location.
GUARANTEED ALTERNATE RECOMMENDATION TIMES
SOLUTION • Offer a specific time for users to accept/decline when
they go to view alternate recommendations.
RESERVE • NEXT STEPS
FUTURE FEATURE IDEAS
51. RESERVE • NEXT STEPS
OPTION TO EDIT RESERVATION DETAILS ON THE WATCH
WHAT • Users would like to edit their reservation details from
the Confirmation & Reminder notifications.
WHY • This came up repeatedly in user tests.
HOW • Would editing capabilities push to the native app, or
stay in the watch? Can text be made clickable within a
notification?
FUTURE FEATURE IDEAS : DETAILS
52. RESERVE • NEXT STEPS
V.I.P. TREATMENT FOR RESERVE REGULARS
WHAT • If a user has booked the same restaurant through Reserve several times,
they should receive special perks (e.g. free dessert).
WHY • To make customers feel like V.I.P.s
HOW • Strengthen the relationship between Reserve and partner restaurants.
Restaurants should view Reserve clients as V.I.P.s.
FUTURE FEATURE IDEAS : DETAILS
53. RESERVE • NEXT STEPS
SURPRISE OFFERS
WHAT • “Carbone has a table for 2 open tonight at 6:30 PM. Would you like it?”
WHY • To surprise & delight users, a key concierge behavior. SCENARIOS: A
user favorites a restaurant or has tried to book a restaurant previously, but
couldn't get in.
HOW • A user has rated a restaurant’s experience particularly well in the
past. The restaurant can see that a user is interested in them from their
Venue app, and can send the user an offer if they see that they have an
open table. Reserve would need a Favorites feature and access to diner
history.
FUTURE FEATURE IDEAS : DETAILS
54. RESERVE • NEXT STEPS
3:08
Dismiss
Edit Offer
Keep Waiting
Reserve
Carbone
Hi, Evelyn! You
mentioned being
interested in eating at
Carbone, and I have a
table for 2 tonight at 6:30
PM. Would you like it?”
This offer expires at 3:38
PM today.
Let’s Do It
SPECIAL OFFER
SURPRISE OFFERS
FUTURE FEATURE IDEAS : DETAILS
55. RESERVE • NEXT STEPS
WHAT? • Allows users to leave voice-recorded feedback during the “Rate Your
Experience” survey.
WHY? • The microphone is the most accessible way to leave feedback on the watch.
HOW? • Access the watch’s microphone and recording capabilities.
HOW WAS THE FOOD?
RESERVE
Press and hold to record comments.
HOW WAS THE SERVICE?
HOW WAS THE AMBIENCE?
SUBMIT
P O O R G R E AT
FUTURE FEATURE IDEAS : DETAILS
VOICE-RECORDED FEEDBACK
56. RESERVE • NEXT STEPS
LOCATION-BASED REMINDERS & DIRECTIONS
WHAT? • “To arrive on time for your 5:00 PM reservation, please leave in 10 minutes.”
The watch will provide turn-by-turn directions to the restaurant.
WHY? • To provide an additional concierge-like service.
HOW? • Access user’s location data and map functions.
3:08
See Map
Get Directions
Dismiss
Reserve
“To arrive on time for
your 5:00 PM
reservation, please leave
in 10 minutes.
Carbone
LEAVE SOON
FUTURE FEATURE IDEAS : DETAILS
57. RESERVE • NEXT STEPS
GUARANTEED ALTERNATE RECOMMENDATION TIMES
WHAT? • Offer a specific time for users to accept/decline when they go to view
alternate recommendations.
WHY? • To minimize user wait time, a current pain point.
HOW? • Operations must confirm restaurant availability prior to the user viewing
recommendations. Ideally, pull diner data for preferences.
No, thanks
Let’s do it
Mediterranean
Union Square
Aldea
“Aldea has a table for 2
at 6:30 PM available
right now. Would you like
it?”
Dinner for 2 on Feb 28
Between 5:00-7:00 PM
< RESERVE
FUTURE FEATURE IDEAS : DETAILS
58. RESERVE • NEXT STEPS
RE-PING THE RESTAURANT IF A SHOULDER OFFER IS MISSED
WHAT? • Users have indicated a desire to be able to resubmit a request if they
miss a shoulder time offer.
WHY? • A concierge should never say no, but should provide opportunities for an
alternative.
HOW? • Build out system to re-ping restaurant in native app first. Database to
keep offer history.
FUTURE FEATURE IDEAS : DETAILS
59. RESERVE • NEXT STEPS
WHAT? • Users receive a notification at the restaurant that their check has been
paid, and they can leave. Mirrors the physical card they receive.
WHY? • To streamline the user’s dining experience.
HOW? • Reserve must sync with the restaurant on timing of closing the bill.
3:08
Dismiss
Rate Experience
Reserve
THE
CHECK
IS PAID.
“THE CHECK IS PAID”
FUTURE FEATURE IDEAS : DETAILS
60. RESERVE • NEXT STEPS
OTHER POTENTIAL FEATURES TO INCLUDE
SETTINGS • Change your default tip amount from the watch by twisting digital
crowns.
INCORPORATE COUNTDOWN • To illustrate amount of time left to respond
to shoulder time offers.
BILLING HISTORY
DINER HISTORY
FUTURE FEATURE IDEAS : DETAILS