User Experience design project for General Assembly's UXDi programe (NYC, Summer 2014).
The project was to add a new feature to an existing product, popular movie ticketing app Fandango.
Tại sự kiện Meet&Greet #1, anh Đoàn Quang Hưng, chuyên gia UI/UX đã có những chia sẻ rất thú vị về topic "Product design for startup" với người tham gia.
Fandango wants to increase user engagement by allowing users to purchase tickets to events and concerts on their platform. The UXDI student team was tasked with designing flows for discovering and purchasing tickets to new events as well as accessing digital tickets. User research found that users want the app to be simple to use and easy to navigate. The design process involved comparative research, user flows, wireframes, prototyping and usability testing to create a prototype for an iPhone app.
User Experience Design Immersive 2013 @ General Assembly case study on Fandango. In this case study Fandango decides, to add events/ concerts and local event discovery. This case study showcases our teams UX process and final mobile prototype.
CLIENT: Reserve | Presentation Deck | Apple Watch UX/UI Design Proposal Jen Ng
PROJECT: UX/UI design proposal for the client, Reserve, a dining concierge app. The deck shows the process of how my teammates and I came up with the design for Reserve’s forthcoming Apple Watch app. The team was made up of three UX/UI designers who collectively split up responsibilities in the research, wireframing, prototyping, user testing, iteration, and design recommendations phases.
MY PRIMARY ROLES:
[RESEARCH]
• Interviewing (stakeholders, client, wearable technology users, diners, hospitality employees)
• Personas Development
• User Testing
[UI ADVISORY / BRANDING]
• Advised on UI designs based on research findings, including copy and visuals.
• Ensured the client's brand was preserved in the Apple Watch product extension.
• Presentation Deck Design
[PRODUCT DESIGN]
• Came up with feature ideas based on user research and testing.
This presentation shares the journey I’ve been on, from trying to shape and influence a user’s path, to creating sandbox environments in which people can play and amaze us!
______
Designers are trained to guide users toward predetermined outcomes, but is there a better use of this persuasive psychology? What happens if we focus less on influencing desired behaviors and focus more on designing ‘sandboxes’: open-ended, generative systems? And how might we go about designing these spaces? It’s still “psychology applied to design”, but in a much more challenging and rewarding way!
In this talk, I’ll share the journey I’ve been on, from trying to shape and influence a user’s path, to creating these sandbox environments. You’ll learn why systems such as Twitter, Pinterest, and Minecraft are so maddeningly addictive, and what principles we can use to create similar experiences. We’ll look at education and the work of Maria Montessori, who wrote extensively about how to create learning environments that encourage exploration and discovery. And we’ll look at game design, considering all the varieties of games, especially those carefully designed to encourage play — a marked contrast with progression games designed to move you through a series of ever-increasing challenges, each converging upon the same solution. Finally, we’ll look at web applications, and I’ll share how this thinking might influence your work, from how you respond to new feature requests to how you design for behavior change in a more mature way.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
In 2010, a couple of Canadians founded Drink Defence to create a line of functional beverages. They developed formulas with a naturopath doctor and began partnerships to grow their business. By 2011-2012, they had shipped to over 8,000 stores in the US and Canada. In 2013, they received product approval in Canada and Australia and began new distribution partnerships. Today, they focus on continued growth and building their brand while shipping to over 20,000 locations.
Tại sự kiện Meet&Greet #1, anh Đoàn Quang Hưng, chuyên gia UI/UX đã có những chia sẻ rất thú vị về topic "Product design for startup" với người tham gia.
Fandango wants to increase user engagement by allowing users to purchase tickets to events and concerts on their platform. The UXDI student team was tasked with designing flows for discovering and purchasing tickets to new events as well as accessing digital tickets. User research found that users want the app to be simple to use and easy to navigate. The design process involved comparative research, user flows, wireframes, prototyping and usability testing to create a prototype for an iPhone app.
User Experience Design Immersive 2013 @ General Assembly case study on Fandango. In this case study Fandango decides, to add events/ concerts and local event discovery. This case study showcases our teams UX process and final mobile prototype.
CLIENT: Reserve | Presentation Deck | Apple Watch UX/UI Design Proposal Jen Ng
PROJECT: UX/UI design proposal for the client, Reserve, a dining concierge app. The deck shows the process of how my teammates and I came up with the design for Reserve’s forthcoming Apple Watch app. The team was made up of three UX/UI designers who collectively split up responsibilities in the research, wireframing, prototyping, user testing, iteration, and design recommendations phases.
MY PRIMARY ROLES:
[RESEARCH]
• Interviewing (stakeholders, client, wearable technology users, diners, hospitality employees)
• Personas Development
• User Testing
[UI ADVISORY / BRANDING]
• Advised on UI designs based on research findings, including copy and visuals.
• Ensured the client's brand was preserved in the Apple Watch product extension.
• Presentation Deck Design
[PRODUCT DESIGN]
• Came up with feature ideas based on user research and testing.
This presentation shares the journey I’ve been on, from trying to shape and influence a user’s path, to creating sandbox environments in which people can play and amaze us!
______
Designers are trained to guide users toward predetermined outcomes, but is there a better use of this persuasive psychology? What happens if we focus less on influencing desired behaviors and focus more on designing ‘sandboxes’: open-ended, generative systems? And how might we go about designing these spaces? It’s still “psychology applied to design”, but in a much more challenging and rewarding way!
In this talk, I’ll share the journey I’ve been on, from trying to shape and influence a user’s path, to creating these sandbox environments. You’ll learn why systems such as Twitter, Pinterest, and Minecraft are so maddeningly addictive, and what principles we can use to create similar experiences. We’ll look at education and the work of Maria Montessori, who wrote extensively about how to create learning environments that encourage exploration and discovery. And we’ll look at game design, considering all the varieties of games, especially those carefully designed to encourage play — a marked contrast with progression games designed to move you through a series of ever-increasing challenges, each converging upon the same solution. Finally, we’ll look at web applications, and I’ll share how this thinking might influence your work, from how you respond to new feature requests to how you design for behavior change in a more mature way.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
In 2010, a couple of Canadians founded Drink Defence to create a line of functional beverages. They developed formulas with a naturopath doctor and began partnerships to grow their business. By 2011-2012, they had shipped to over 8,000 stores in the US and Canada. In 2013, they received product approval in Canada and Australia and began new distribution partnerships. Today, they focus on continued growth and building their brand while shipping to over 20,000 locations.
This 3 minute video shows a timelapse of the construction of a large commercial building over the course of a year. Workers are seen clearing the land, digging foundations, erecting steel beams, installing siding, and landscaping the grounds. By the end, a completed 5 story office building stands where there was once an empty lot.
This document provides contact information for Kejahunt, including their website, Facebook, Twitter, and email. It also mentions that a demo video is attached to showcase their product or service. The tagline "Easy Credible Convenient" suggests Kejahunt offers a simple, trustworthy, and hassle-free solution.
Businesses use The Daily Hundred to turn their influential customers into an extension of their marketing teams! Our platform allows businesses to connect with and reward these customers for creating and sharing branded content. Thousands of users login to our iPhone, Android and web app everyday to turn their influence into cash and rewards. There are currently two ways that users can earn rewards on our platform. The first way is by taking a picture with a brand's product or service and sharing that image on Facebook or Twitter. The second way is by sharing a message, created by the brand, with their friends and followers on Facebook and Twitter.
Word of mouth is the most effective form of advertising and we have created a platform that allows businesses of all sizes to run powerful word of mouth marketing campaigns at scale.
This is theoriginal AirBnB pitch deck. Airbnb founders use this pitch deck to raise $600K from VCs and angel investors in 2008.
YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES:
> Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck
> FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template
> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template
NEED HELP WITH YOUR PITCH DECK?
See how I can help then book a free call @ https://pitchdeckcoach.com/
MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources
The document summarizes the history and growth of SEOmoz, an SEO software company founded in 2001 by Rand Fishkin and his mother Gillian. It details how SEOmoz grew from a small consultancy into a profitable software company with over 10,000 subscribers. The document outlines SEOmoz's plans to raise $20-25 million in funding to expand its product suite, team, and marketing in order to serve a wider audience and become the leading software for organic marketers. The goal is for SEOmoz to become Seattle's next billion dollar company.
Why data is so important for every company, product and project. How to set the measurements, goals and hypothesis and verify them as soon as possible.
presented 15.10.2016 on Meetnight in Poznań
This presentation is a summary of ten themes that made an impact on me at SXSW Interactive in 2011.
The contents are broken into two sections:
1). Five themes relevant to marketers
2). Five themes that aren't so relevant but rock.
Feel free to contact me.
Capstone Brand Design & Marketing for Hospitality ~ MexicoJo-Anne Redwood
Lifestyle Marketing.The Choice is Theirs'. As consumer choice and media fragmentation continue to grow, advertising effectiveness increasingly depends on reaching the right consumer, with the right message, in the right time and place— and being able to understand the direct sales impact of those efforts. Capstone Studios, a leader in hospitality marketing targeting English-speaking North Americans works with clients to develop results-oriented marketing strategies. We have 20+ years experience working with leading developers, hoteliers, timeshare & fractionals, travel & adventure companies.
This document discusses location-based services and the geosocial networking app Foursquare. It provides an overview of how Foursquare works for both users and businesses. Key points include:
- Foursquare allows users to "check in" at locations and see who else is there. It provides recommendations and allows users to earn points and badges.
- Businesses can claim their venue, see analytics on customers, and offer special deals ("specials") to loyal Foursquare users like the Mayor who checks in most.
- The document provides tips for businesses on how to use Foursquare effectively, including using specials, analytics, reviews, and insider tips to engage customers.
'Digital' was already great for business 10 years ago.Werner Puchert
Mozambique is a diverse country and their economy is still very much in a re-build phase. I had the opportunity to host a talk at the 2012 Mozambique Best Brands conference.
Our agency partners in Maputo highlighted the fact that clients where reluctant to invest in digital platforms, marketing and engagement due to the small footprint digital channels still have in the country.
I respect the African entrepreneurial spirit and wanted to avoid talking down to people who do business in a much harsher environment than this lucky South African. So, rather than preaching or selling digital services I thought I’d share the story of my humble beginnings in the digital industry. I wanted to express that it’s better to start early with low investment and grow your digital footprint and ultimately turn it into a active and profitable part of your business.
Background: I launched a web portal in 2000 which serviced a small niche community – www.sapaintball.co.za. I managed the profitable little portal for 10 years and many of the learning’s and experience I gained from this venture I still implement within my digital strategy, social media and user experience work today.
Building a metaverse in museums with VR, AR, IR - Chris BicourtChrisBicourt1
1) We work closely with cultural sites to understand their audiences, challenges, and goals in order to develop effective strategies and solutions.
2) Our strategic process involves workshops to explore creative goals, developing compelling narratives, and choosing the right technologies to meet objectives.
3) We provide a full ecosystem of products and services including apps, audio players, data analytics, translations, staffing support, and innovation to ensure world-class visitor experiences.
Contagion - The Evolution of Social 12.5.16Contagion
This document provides an overview of Contagion Agency and how it approaches social media and storytelling. It discusses key trends like the on-demand economy, social messaging, and the importance of video and mobile content. It also outlines Contagion's services like amplification partnerships, influencer marketing through people, experiential campaigns, and producing timely brand stories. The overall message is that Contagion helps clients evolve by building their brands for the modern social world.
SXSW Interactive is amazing this year! I’m talking VR, AR, IoT, enter next acronym here, and even the P.O.T.U.S. made an appearance.
SXSW plays an increasingly important role in revolutionizing interactive media. While often known as a hotbed for tech startups, it’s the discussions around practical applications of such media, the opportunities they present, and the surrounding implications that have attracted the attention of a growing number of brands, platforms, and creators each year.
In this webinar we share key takeaways from SXSW 2016 and discuss what each means for the year ahead.
The document describes an innovative silent DJ contest designed to identify real DJ talents among the many "laptop DJs" that emerged as DJ equipment became simpler and cheaper. The contest has 3 DJs perform simultaneously for a crowd wearing headphones, with the official observer tracking which DJ's channel is listened to most to determine the winner based on their ability to read and understand the crowd's behavior and preferences. The goal is to help young DJ talents learn and improve by comparing themselves to colleagues in a way that provides insight into crowd dynamics.
Virtual world conference - Frenzoo presentationSimon Newstead
This document discusses building a new 3D virtual world called Frenzoo and lessons learned. It notes the size of the virtual goods market and discusses why a new world is needed that is mainstream, in-browser, and can distribute/embed content. Frenzoo allows for avatars/profiles, chat, user-generated content creation/sharing, and a marketplace/monetization. Technical challenges included developing the 3D engine components and understanding users through community building and continuous learning.
This document provides information about how restaurants can utilize the social media platform Foursquare to engage customers and build their brand. It begins by explaining what Foursquare is - a location-based social network that allows users to "check in" at venues and earn points/badges. It notes that Foursquare is well-suited for the restaurant industry as people often use it to share where they are with friends to facilitate meetups. The document then provides tips on how restaurants can interact with Foursquare, such as by claiming their venue page and adding tips about menu items or specials. Overall, the document aims to demonstrate how using Foursquare can help restaurants build loyalty with customers and draw in new patrons through
This document discusses Bluetooth marketing and provides examples of how it can be used for different projects. It explains that Bluetooth marketing involves sending promotional content to nearby smartphones using Bluetooth technology. Examples mentioned include sending coupons, advertisements, or product information to customers in stores, at concerts or sporting events, or within the vicinity of billboards. The document also includes photos of Bluetooth marketing events and ideas for how it could be used for a brand called Avea, such as sending new ads to Avea stores or using it alongside all outdoor advertisements.
We are TAB, a globally recognized branding agency. We
are thinkers, dreamers and storytellers who help start-up
companies stand out and raise funds by offering fresh design solutions.
Companies and other organisations know they need to switch perspective: from inside-out to outside-in, from optimising productivity and operations to understanding their customer's experience and spotting opportunities. Beyond measuring satisfaction or getting creative for new products and services, how to inform our strategic choices by looking at the enterprise from the customer's eye?
Modelling customer experience helps organisations change their perspective. But answers don't magically fall out of a map or a persona. Instead, we must facilitate conversations with all relevant co-creators to establish a shared understanding of what really matters to customers – and what that means for our own priorities, activities and desired outcomes as an enterprise.
In this webinar, Jim Kalbach and Milan Guenther will show how to use an experience lens to identify customer priorities and needs, and how to collaboratively interpret and map out these insights to create a common understanding. Starting out from strong customer-driven approaches such as Jobs-to-be-Done and Top Task Identification, they will demonstrate how to use align on value created to make the link to key choices in product and service design, business architecture and organisational change.
BuzzMob Deck charlotte motor speedway v2.3 rev - 3.23.12dereklazo
BuzzMob is a mobile app that allows people at live events to connect with each other through a private social network. It is being pitched to Charlotte Motor Speedway to enhance the fan experience. BuzzMob would create a "Ring" for the speedway where fans, drivers, and sponsors could share content in real-time. This would allow fans to interact, get exclusive content, and receive offers. The speedway could use BuzzMob to engage fans and promote interactions during events. A pilot program is proposed to test BuzzMob at an upcoming race.
This 3 minute video shows a timelapse of the construction of a large commercial building over the course of a year. Workers are seen clearing the land, digging foundations, erecting steel beams, installing siding, and landscaping the grounds. By the end, a completed 5 story office building stands where there was once an empty lot.
This document provides contact information for Kejahunt, including their website, Facebook, Twitter, and email. It also mentions that a demo video is attached to showcase their product or service. The tagline "Easy Credible Convenient" suggests Kejahunt offers a simple, trustworthy, and hassle-free solution.
Businesses use The Daily Hundred to turn their influential customers into an extension of their marketing teams! Our platform allows businesses to connect with and reward these customers for creating and sharing branded content. Thousands of users login to our iPhone, Android and web app everyday to turn their influence into cash and rewards. There are currently two ways that users can earn rewards on our platform. The first way is by taking a picture with a brand's product or service and sharing that image on Facebook or Twitter. The second way is by sharing a message, created by the brand, with their friends and followers on Facebook and Twitter.
Word of mouth is the most effective form of advertising and we have created a platform that allows businesses of all sizes to run powerful word of mouth marketing campaigns at scale.
This is theoriginal AirBnB pitch deck. Airbnb founders use this pitch deck to raise $600K from VCs and angel investors in 2008.
YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES:
> Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck
> FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template
> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template
NEED HELP WITH YOUR PITCH DECK?
See how I can help then book a free call @ https://pitchdeckcoach.com/
MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources
The document summarizes the history and growth of SEOmoz, an SEO software company founded in 2001 by Rand Fishkin and his mother Gillian. It details how SEOmoz grew from a small consultancy into a profitable software company with over 10,000 subscribers. The document outlines SEOmoz's plans to raise $20-25 million in funding to expand its product suite, team, and marketing in order to serve a wider audience and become the leading software for organic marketers. The goal is for SEOmoz to become Seattle's next billion dollar company.
Why data is so important for every company, product and project. How to set the measurements, goals and hypothesis and verify them as soon as possible.
presented 15.10.2016 on Meetnight in Poznań
This presentation is a summary of ten themes that made an impact on me at SXSW Interactive in 2011.
The contents are broken into two sections:
1). Five themes relevant to marketers
2). Five themes that aren't so relevant but rock.
Feel free to contact me.
Capstone Brand Design & Marketing for Hospitality ~ MexicoJo-Anne Redwood
Lifestyle Marketing.The Choice is Theirs'. As consumer choice and media fragmentation continue to grow, advertising effectiveness increasingly depends on reaching the right consumer, with the right message, in the right time and place— and being able to understand the direct sales impact of those efforts. Capstone Studios, a leader in hospitality marketing targeting English-speaking North Americans works with clients to develop results-oriented marketing strategies. We have 20+ years experience working with leading developers, hoteliers, timeshare & fractionals, travel & adventure companies.
This document discusses location-based services and the geosocial networking app Foursquare. It provides an overview of how Foursquare works for both users and businesses. Key points include:
- Foursquare allows users to "check in" at locations and see who else is there. It provides recommendations and allows users to earn points and badges.
- Businesses can claim their venue, see analytics on customers, and offer special deals ("specials") to loyal Foursquare users like the Mayor who checks in most.
- The document provides tips for businesses on how to use Foursquare effectively, including using specials, analytics, reviews, and insider tips to engage customers.
'Digital' was already great for business 10 years ago.Werner Puchert
Mozambique is a diverse country and their economy is still very much in a re-build phase. I had the opportunity to host a talk at the 2012 Mozambique Best Brands conference.
Our agency partners in Maputo highlighted the fact that clients where reluctant to invest in digital platforms, marketing and engagement due to the small footprint digital channels still have in the country.
I respect the African entrepreneurial spirit and wanted to avoid talking down to people who do business in a much harsher environment than this lucky South African. So, rather than preaching or selling digital services I thought I’d share the story of my humble beginnings in the digital industry. I wanted to express that it’s better to start early with low investment and grow your digital footprint and ultimately turn it into a active and profitable part of your business.
Background: I launched a web portal in 2000 which serviced a small niche community – www.sapaintball.co.za. I managed the profitable little portal for 10 years and many of the learning’s and experience I gained from this venture I still implement within my digital strategy, social media and user experience work today.
Building a metaverse in museums with VR, AR, IR - Chris BicourtChrisBicourt1
1) We work closely with cultural sites to understand their audiences, challenges, and goals in order to develop effective strategies and solutions.
2) Our strategic process involves workshops to explore creative goals, developing compelling narratives, and choosing the right technologies to meet objectives.
3) We provide a full ecosystem of products and services including apps, audio players, data analytics, translations, staffing support, and innovation to ensure world-class visitor experiences.
Contagion - The Evolution of Social 12.5.16Contagion
This document provides an overview of Contagion Agency and how it approaches social media and storytelling. It discusses key trends like the on-demand economy, social messaging, and the importance of video and mobile content. It also outlines Contagion's services like amplification partnerships, influencer marketing through people, experiential campaigns, and producing timely brand stories. The overall message is that Contagion helps clients evolve by building their brands for the modern social world.
SXSW Interactive is amazing this year! I’m talking VR, AR, IoT, enter next acronym here, and even the P.O.T.U.S. made an appearance.
SXSW plays an increasingly important role in revolutionizing interactive media. While often known as a hotbed for tech startups, it’s the discussions around practical applications of such media, the opportunities they present, and the surrounding implications that have attracted the attention of a growing number of brands, platforms, and creators each year.
In this webinar we share key takeaways from SXSW 2016 and discuss what each means for the year ahead.
The document describes an innovative silent DJ contest designed to identify real DJ talents among the many "laptop DJs" that emerged as DJ equipment became simpler and cheaper. The contest has 3 DJs perform simultaneously for a crowd wearing headphones, with the official observer tracking which DJ's channel is listened to most to determine the winner based on their ability to read and understand the crowd's behavior and preferences. The goal is to help young DJ talents learn and improve by comparing themselves to colleagues in a way that provides insight into crowd dynamics.
Virtual world conference - Frenzoo presentationSimon Newstead
This document discusses building a new 3D virtual world called Frenzoo and lessons learned. It notes the size of the virtual goods market and discusses why a new world is needed that is mainstream, in-browser, and can distribute/embed content. Frenzoo allows for avatars/profiles, chat, user-generated content creation/sharing, and a marketplace/monetization. Technical challenges included developing the 3D engine components and understanding users through community building and continuous learning.
This document provides information about how restaurants can utilize the social media platform Foursquare to engage customers and build their brand. It begins by explaining what Foursquare is - a location-based social network that allows users to "check in" at venues and earn points/badges. It notes that Foursquare is well-suited for the restaurant industry as people often use it to share where they are with friends to facilitate meetups. The document then provides tips on how restaurants can interact with Foursquare, such as by claiming their venue page and adding tips about menu items or specials. Overall, the document aims to demonstrate how using Foursquare can help restaurants build loyalty with customers and draw in new patrons through
This document discusses Bluetooth marketing and provides examples of how it can be used for different projects. It explains that Bluetooth marketing involves sending promotional content to nearby smartphones using Bluetooth technology. Examples mentioned include sending coupons, advertisements, or product information to customers in stores, at concerts or sporting events, or within the vicinity of billboards. The document also includes photos of Bluetooth marketing events and ideas for how it could be used for a brand called Avea, such as sending new ads to Avea stores or using it alongside all outdoor advertisements.
We are TAB, a globally recognized branding agency. We
are thinkers, dreamers and storytellers who help start-up
companies stand out and raise funds by offering fresh design solutions.
Companies and other organisations know they need to switch perspective: from inside-out to outside-in, from optimising productivity and operations to understanding their customer's experience and spotting opportunities. Beyond measuring satisfaction or getting creative for new products and services, how to inform our strategic choices by looking at the enterprise from the customer's eye?
Modelling customer experience helps organisations change their perspective. But answers don't magically fall out of a map or a persona. Instead, we must facilitate conversations with all relevant co-creators to establish a shared understanding of what really matters to customers – and what that means for our own priorities, activities and desired outcomes as an enterprise.
In this webinar, Jim Kalbach and Milan Guenther will show how to use an experience lens to identify customer priorities and needs, and how to collaboratively interpret and map out these insights to create a common understanding. Starting out from strong customer-driven approaches such as Jobs-to-be-Done and Top Task Identification, they will demonstrate how to use align on value created to make the link to key choices in product and service design, business architecture and organisational change.
BuzzMob Deck charlotte motor speedway v2.3 rev - 3.23.12dereklazo
BuzzMob is a mobile app that allows people at live events to connect with each other through a private social network. It is being pitched to Charlotte Motor Speedway to enhance the fan experience. BuzzMob would create a "Ring" for the speedway where fans, drivers, and sponsors could share content in real-time. This would allow fans to interact, get exclusive content, and receive offers. The speedway could use BuzzMob to engage fans and promote interactions during events. A pilot program is proposed to test BuzzMob at an upcoming race.
Digital Transformation in Media - 7 Steps to Become Future ProofScopernia
The document provides an overview of digital transformation and outlines 7 steps for organizations to become future proof. It discusses understanding digital disruption and its impact on industries. Next, it emphasizes the importance of defining a north star vision for the future and a strategic roadmap for transformation. Finally, it stresses the need to create new customer-centric business models, build a digital leadership team, and change organizational culture.
The document provides an overview of digital transformation and steps for organizations to become future proof. It discusses understanding digital disruption, scanning the environment to define impact, envisioning a future north star vision, defining a transformation strategy and roadmap, creating new customer-centric business models, building a new digital leadership organization, and changing culture. Key aspects of digital disruption discussed include the glass house, the package, the frog, gatekeepers, travelers, participants, and becoming a cyborg.
Riding the creative storm with Ruckus _ Top Interactive Agencies _ Best Digit...genycaloisi
The document discusses an interview with Josh Wood, CEO of the digital agency Ruckus. Some key points:
- Ruckus believes creativity needs to be process-driven and resonate with consumers. They have proprietary strategies and focus on measurable results.
- Their culture emphasizes finding a balance between creativity and practicality. They encourage an open environment and team brainstorming.
- Wood says their biggest challenge is balancing input from many stakeholders with what experts know will work best. Maintaining fun and refreshment through company outings also helps cultivate their culture.
Trey Songz is proposing a live stream concert viewed worldwide via pay-per-view. The proposal estimates that if 10% of Trey Songz's existing social media followers purchased access, it could generate over $1 million in revenue with 30% going to Trey Songz. The live stream would allow Trey Songz to promote his brand and music to over 40 million people globally while reducing his time on the road.
This short summary is based upon the presentation I gave at MIDEM 2013. The presentation is a private tutorial for French music executives, so this is the only chance for public viewing.
Similar to General Assembly UXDi (Summer '14) | Fandango 2.0 presentation deck (20)
Best Digital Marketing Strategy Build Your Online Presence 2024.pptxpavankumarpayexelsol
This presentation provides a comprehensive guide to the best digital marketing strategies for 2024, focusing on enhancing your online presence. Key topics include understanding and targeting your audience, building a user-friendly and mobile-responsive website, leveraging the power of social media platforms, optimizing content for search engines, and using email marketing to foster direct engagement. By adopting these strategies, you can increase brand visibility, drive traffic, generate leads, and ultimately boost sales, ensuring your business thrives in the competitive digital landscape.
23. OPEN APP
CLICK“CONCERT”
CLICK“DATE/TIME” CLICK“ARTIST” CLICK“VENUE”
CLICK SPECIFIC
VENUE
CLICK SPECIFIC
ARTIST
SELECT CONCERT
DATE
SELECT SPECIFIC
CONCERT
SELECT DATE
INPUT INFO.
CLICK“COMPLETE
CHECKOUT”
SELECT ADD TO
PASSBOOK
AVERY
SELECT SPECIFIC
CONCERT
Avery, a 42 year old manager,
wants to plan a musical evening
with a date she’s having next
week.
OPEN APP
CLICK MOVIES
CLICK DATE/TIME CLICK TITLES CLICK THEATERS
CLICK SPECIFIC
THEATER
CLICK SPECIFIC
MOVIE
SCROLL THROUGH
THEATERS
SELECT TIME
SCROLL THROUGH
MOVIES
CLICK SPECIFIC
MOVIE
INPUT INFO.
CLICK“COMPLETE
CHECKOUT”
SELECT ADD TO
PASSBOOK
RANDYRandy, a 31 year old, has a free
evening and wants to go to the
movies at a theater nearby.
24. OPEN APP
JORDAN
CLICK “SOCIAL” CLICK “CONCERTS”
CLICK“DATE/TIME”
CLICK “SATURDAY”
SELECT CONCERT
REVIEW CLICK
“INVITATIONS”NEWS FEED
CLICK
“ADD INVITATION”
INPUT FRIENDS
& CONCERT
CLICK
“SEND”
CLICK
“INVITE FRIENDS”
INPUT FRIENDS
& CONCERT
CLICK
“SEND”
Jordan, a 19 year old womon,
wants to go to a concert on
saturday but doesn’t know what
her friends will be up to.