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A case study of print and electronic patron
driven acquisitions at UCD Library

Academic & Special Libraries Annual Conference & Exhibition,
Thursday 27th February 2014

Eoin McCarney & Mark Tynan
UCD Library
What we will cover
• What is PDA?
• Why we chose to use PDA?
• How PDA worked in UCD
• Which subjects spent the most money?
• Print PDA versus electronic PDA
• The pros and the cons of PDA
http://www.swets.com/sites/default/files/blog/multiple-bodicons-in-speech-bubble-crowdsourcing-120235078-converted.gif
Why PDA in UCD?
• Research shows higher usage of PDA
purchases
• Many previous library purchases had low
usage levels
• University Librarian had previous
experience of PDA in Arizona University
How did it work ?
• National Tender & Framework agreement –
18th October 2012
• Proceeded with Ingram Coutts as supplier –
2nd April 2013
• Subject profiling – April 2013
• Live with E-PDA – 3rd May 2013
• Live with Print-PDA – 27th June 2013
• Project ended – 18th October 2013
E-PDA item in the catalogue – 1st click
What next?
Users search the catalogue and click
on the item
E-PDA item in the catalogue – 2nd click
e-Books
They see this screen
Passing here is one view which last 24
hours
Passing here a second time triggers a
seamless purchase
3 concurrent users
Perpetual access
Print PDA items in the catalogue
PDA in UCD - Stats
• Records Uploaded: 35,167 (Print) 19,337 (E)
• Total Spend: €216,000

• Total Orders: 2,172
• E–PDA Orders placed – 1,128
• Print PDA Orders placed – 1,044
• Average price of e-PDA book: €149.84
• Average price of print-PDA book: €45.51
E-PDA Orders by School (Top Ten Only)

Law
5%

Education
5%

GPEP
4%

Business

Business
14%

Politics
Philosophy
English, Drama & Film

History & Archives
5%

Politics
9%

Psychology
6%

Medicine & Medical Science
Psychology
History & Archives

Medicine 7%

English, Drama & Film
7%

Philosophy
7%

Law
Education
GPEP
Print-PDA Orders by School (Top Ten Only)

Psychology
4%
Architecture
5%

English, Drama & Film
10%

Art History 5%

English, Drama & Film

Politics
7%

Sociology
6%

Politics
History & Archives
Business

History & Archives
7%
Law
6%

Medicine
6%

Business
6%

Medicine & Medical Science
Law
Sociology
Art History & Cultural Policy
Architecture
Psychology
A comparison of print PDA orders in
and out of term
• Print orders
• 27th June - First day of launch – 6 orders
• 4th July – First week of launch – 29 orders
• 27th July – First month of launch – 107 orders
• 9th September – First day of term – 36 orders
• 16th September – First week of term – 236
orders
• 9th October – First month of term – 673 orders
Comparative Usage of PDA and Non-PDA E-Book Titles
9507
10000
9000
8000
7000
6000
5000
4000
3000

1413

2000

3.27

8.43

1000
0

Total E-PDA Usage
during Pilot Period

Average E-PDA Usage
per Title during Pilot
Period

Total Non PDA E-Book
Usage during Pilot
Period

Average Use per NonPDA E-Book Title during
Pilot Period
Comparative Usage of PDA and Non-PDA Print Book Titles

0.63

Firm Orders

1.04

Reading Lists

1.32

Print PDA

0

0.2

0.4

0.6

0.8

1

1.2

1.4
Challenges of PDA in UCD
• Communication and marketing
• Volume & timing
• Disruption to departmental workflow
• Over 300 print orders not collected
• ‘Flooding’ of the Catalogue
• Poor quality of print MARC records
• Overlap: Multiple editions of the same text
What worked well?
• Subject profiling – Little, if any, inferior
material ordered
• The money got spent very quickly
• Hugely popular with students and staff
• Broad subject appeal
• Technology very robust
Next steps
• We will continue with PDA (E & Print)
• Made slight amendments to subject profiles
• Re-launch PDA in March 2014
• Reduced allocation - €100,000
• Review again at end of project
Thank you
Eoin.McCarney@ucd.ie
01-7167575
@eoinmc73
Mark.Tynan@ucd.ie
01-7167165
@MarkTynan1

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Click Here to Order This Book: A Case Study of Print and Electronic Patron Driven Acquisitions at UCD Library

  • 1. Click here to order this book: A case study of print and electronic patron driven acquisitions at UCD Library Academic & Special Libraries Annual Conference & Exhibition, Thursday 27th February 2014 Eoin McCarney & Mark Tynan UCD Library
  • 2. What we will cover • What is PDA? • Why we chose to use PDA? • How PDA worked in UCD • Which subjects spent the most money? • Print PDA versus electronic PDA • The pros and the cons of PDA
  • 4.
  • 5. Why PDA in UCD? • Research shows higher usage of PDA purchases • Many previous library purchases had low usage levels • University Librarian had previous experience of PDA in Arizona University
  • 6. How did it work ? • National Tender & Framework agreement – 18th October 2012 • Proceeded with Ingram Coutts as supplier – 2nd April 2013 • Subject profiling – April 2013 • Live with E-PDA – 3rd May 2013 • Live with Print-PDA – 27th June 2013 • Project ended – 18th October 2013
  • 7.
  • 8.
  • 9. E-PDA item in the catalogue – 1st click What next? Users search the catalogue and click on the item
  • 10. E-PDA item in the catalogue – 2nd click e-Books They see this screen Passing here is one view which last 24 hours Passing here a second time triggers a seamless purchase 3 concurrent users Perpetual access
  • 11. Print PDA items in the catalogue
  • 12.
  • 13. PDA in UCD - Stats • Records Uploaded: 35,167 (Print) 19,337 (E) • Total Spend: €216,000 • Total Orders: 2,172 • E–PDA Orders placed – 1,128 • Print PDA Orders placed – 1,044 • Average price of e-PDA book: €149.84 • Average price of print-PDA book: €45.51
  • 14. E-PDA Orders by School (Top Ten Only) Law 5% Education 5% GPEP 4% Business Business 14% Politics Philosophy English, Drama & Film History & Archives 5% Politics 9% Psychology 6% Medicine & Medical Science Psychology History & Archives Medicine 7% English, Drama & Film 7% Philosophy 7% Law Education GPEP
  • 15. Print-PDA Orders by School (Top Ten Only) Psychology 4% Architecture 5% English, Drama & Film 10% Art History 5% English, Drama & Film Politics 7% Sociology 6% Politics History & Archives Business History & Archives 7% Law 6% Medicine 6% Business 6% Medicine & Medical Science Law Sociology Art History & Cultural Policy Architecture Psychology
  • 16. A comparison of print PDA orders in and out of term • Print orders • 27th June - First day of launch – 6 orders • 4th July – First week of launch – 29 orders • 27th July – First month of launch – 107 orders • 9th September – First day of term – 36 orders • 16th September – First week of term – 236 orders • 9th October – First month of term – 673 orders
  • 17. Comparative Usage of PDA and Non-PDA E-Book Titles 9507 10000 9000 8000 7000 6000 5000 4000 3000 1413 2000 3.27 8.43 1000 0 Total E-PDA Usage during Pilot Period Average E-PDA Usage per Title during Pilot Period Total Non PDA E-Book Usage during Pilot Period Average Use per NonPDA E-Book Title during Pilot Period
  • 18. Comparative Usage of PDA and Non-PDA Print Book Titles 0.63 Firm Orders 1.04 Reading Lists 1.32 Print PDA 0 0.2 0.4 0.6 0.8 1 1.2 1.4
  • 19. Challenges of PDA in UCD • Communication and marketing • Volume & timing • Disruption to departmental workflow • Over 300 print orders not collected • ‘Flooding’ of the Catalogue • Poor quality of print MARC records • Overlap: Multiple editions of the same text
  • 20. What worked well? • Subject profiling – Little, if any, inferior material ordered • The money got spent very quickly • Hugely popular with students and staff • Broad subject appeal • Technology very robust
  • 21.
  • 22. Next steps • We will continue with PDA (E & Print) • Made slight amendments to subject profiles • Re-launch PDA in March 2014 • Reduced allocation - €100,000 • Review again at end of project