This document provides an overview of the NISO IOTA (Improving OpenURLs Through Analytics) project. The project aims to improve OpenURL linking by analyzing OpenURL data from various sources to identify problems and recommend solutions. The project has analyzed over 9 million OpenURLs and produced reports on element usage. Upcoming work includes developing a vendor completeness index and element weighting system. The document also briefly describes the NISO/UKSG KBART (Knowledge Bases and Related Tools) Recommended Practice for exchanging holdings data.