The document outlines marketing and design strategies for The Royal Time Machine by Studio Thirstycrow, focusing on luxury tourism, cultural heritage, and chartered travel experiences. It emphasizes online marketing, social media promotion, and strategic partnerships to attract both domestic and international travelers, particularly highlighting the rising trend of online travel booking. The proposals also include enhancing brand identity and community engagement through curated consumption and charity auctions.

1. Marketing & Design Strategies
For : The Royal Time Machine
By : Studio ThirstyCrow

2. ‘ Experience your
romance with history ’
Brand Positioning
Key Words :
✦ Luxury Tourism
✦ Culture & Heritage
✦ Chartered travel
experience

3. Fact Sheet : Cultural Tourism
✦ Domestic or foreign travelers traffic is over
60% .
✦ 80% of foreign tourists visiting India prefer
Golden Triangle ( Delhi - Jaipur-Agra )
✦ 5 Million foreign & 400 million domestic
tourists visit heritage sites in India
✦ Ministry of Tourism, Foreign Tourism from
January to March in 2009 was 1.461
million.
✦ Tourist inflow in 2009 was 8 million &
predicted 10 million for 2010.
✦ Commonwealth Games 2010 Forecast :
2 million foreign tourists and 3.5 million
domestic tourists in Delhi.

4. Studio ThirstyCrow Proposals
1. Online Marketing
2. Social Media Promotion
3. Design Collaterals
4. Strategic Partnerships

5. Key Factors influencing the proposals :
✦ Curated consumption : Concierges drive luxury.
✦ Social responsibility : Showing genuine sensitivity
to community.
✦ Technology is the key to connection:
Reservations,distribution channels,brand loyalty,
customer relationship management.
✦ Broadcasting brand identity : Web2 Tools

6. ✦ VP MakeMyTrip.com :
‘ The online travel industry will grow to US$ 6 billion by 2010.
India registered a 40% penetration in 3 years and is showing
the fastest shift to online travel globally.
✦ 4hoteliers.com reports that over 2/3rds of hotel booking
in the US will be influenced by internet this year.
1. Online Marketing
Travelers use Internet
for everything from
mapping the route,to
finding local food joints
before they start their
vacation

7. 1. Online Marketing
Promoting on-line presence on :
✦ International booking sites like Expedia
( Eg :promote deals & online booking )
✦ Travel blogs ( Eg : Lonely Planet )
✦ Private Travel Agents
✦ Indian Communities abroad
( Eg : chamber of commerce )

8. 1. Online Marketing
CrowdSourcing :
Call for writers,photographers,students
and travel enthusiasts to post experiences
with RTM online on company blog.
Promoting posts and connecting to a
wider untapped market like :
✦ International Students
✦ International NGOs/MNCs
✦ Independent travelers
✦ Travel & Tourism channels on web

9. 1. Online Marketing
The more attractive More items draw
the 'channel' is for more shoppers and
product donors support a good cause
looking to reach new especially if the items are
unique and they
customers get a good deal
The more
shoppers placing bids,
the more money
the charity makes
E Charity Market :
Multiple Referral Effect

10. 1. Online Marketing
Charity Auctions :
This is an exceptional promotional channel
for marketers to reach the affluent mass.
It is a community of over 100,000 active
bidders and attracts visitors with income in
excess of $120,000.
Biddingforgood.com :
Some of the vendors who regularly donate items/deals include Kimpton Hotels
Boston, Legoland , Limoliner, Reebok Outlet Stores, The Taj Hotels,
Premier Cancun Vacations.
Cmarket.com :
5000 customers solely for org engaged in fundraising for non-profit causes.
Booked $1.3 million in advertising in 2008 and tracking $9 million for
2009 in marketing commitments. It allows large and small org to optimize their
auction fundraising model.

11. 1. Online Marketing
Applications
✦ Market Research
✦ Communication Material
✦ Facilitating interaction design
for building customer relationship
✦ Upgrading website
✦ Online press materials
✦ Online Adverts
✦ Co-ordinating and designing
online tie-ups
✦ Moderating information
✦ Upgrading online booking
✦ Online sales promotion
✦ Accelerating distribution
channels

12. 2. Social Media Promotion
✦Key tool in strengthening brand
and increasing distribution.
✦Maximizing productivity by online
promotion & word of mouth.
✦ Marketingsherpa.com:
62 % of travelers would check reviews over
asking a friend or an online community for a
recommendation.

13. 2. Social Media
Promotion
a. Travels plan
& search
f. Passing on
the positive b. Browsing
experience to destination
friends & family & activity
Social
Media
e. Sharing pics &
info on online c. Booking
community hotels,
tours &
attractions
d. Return
from vacations
& upload travel
experience
online

14. • 2. Social Media Promotion
Souvenirs
• Key Tools & Benefits
Newsletters
• Coffee table- book
✦ Facebook Six degrees of separation
Linkedin - Corporate promotion
• In-house shoppingand awareness
✦
✦ Blog - Educate catalogue
✦ Newsletter - Update business info
• Customers surprise gifts
✦ Twitter - Destination management

15. 2. Social Media promotion
Applications
✦ Strategic Design
✦ Content Development
✦ Data Management
✦ Art Direction
✦ Creative Direction
✦ Talent Management
✦ Information moderation
✦ Communication Design
✦ Interaction Design
✦ Social Media Analytics

16. 3. Design Collaterals
Bookmarking experiences
by tapping alternative
interests of travelers and
potential customers.
Displaying luxury outwardly
via tangible brand networks.
Applications
✦ Souvenirs : Eg Diaries
✦ Coffee Table Books
✦ Newsletter Handout
✦ Postcards :Eg Tickets
✦ In-house shopping
catalogue.
✦ Curating art & lifestyle
products
✦ Tour brochure ( Using info graphics )
✦ Exhibition & promotion
design at Mumbai International
Tourism Exhibit Jan 2010

17. 4. Strategic Tie-Ups
Tie-ups,liaisons and partnering with companies and
organizations which would directly and indirectly
promote customer base for the luxury travel coach.
Exploring tie-ups with alternative business models
driven by the elite and the influential from social stand
point , can help accelerate the overall networking.

18. 4. Strategic Tie-Ups
✦ Complimentary Tourism companies around India
like :Palace on Wheels ,Golden Chariot, Fairy Queen
✦Heritage hotels in the golden triangle of Delhi-Agra-
Jaipur
✦ Promoting corporate packages Eg : Sunday
rejuvenation package to employee of the month,
delegate’s package
✦ Internationals Org like British Council
Text
✦ Museums & Curators
✦ Wedding planners/companies
✦ International Student Exchange Org
✦ International festivals like Jaipur Virasat Foundation
✦ Luxury concierge management groups

19. Studio Thirsty Crow Team
In house :
Designer , Copywriter , Conceptualizer,
Market researcher , Illustrator
Vendor based :
Programmer , PR agent , Blogger ,
Photographers

20. Thanks
www.thirstycrow.org