The document discusses how revenue management strategies must adapt to the changing online distribution landscape, highlighting the importance of understanding consumer behavior across different channels to optimize pricing, inventory allocation, and return on investment from internet distribution systems. Key considerations for revenue managers include segmentation, balancing occupancy and rates, monitoring competition and consumer trends, and choosing which channels to work with and at what price points.
Casey Davy from Rate Tiger discusses the importance of distributing your hotels rates through third party websites at the Hotel Website Marketing Conference www.hotelwebsitemarketing.com
DJUBO is a cloud-based hotel management software that allows users to manage bookings, reservations, payments and inventory across various online and offline sales channels from a single interface. It provides features like an automated channel manager to sync inventory and rates across online travel portals in real-time, a direct booking engine, payment collection tools, reputation management, and analytics to help increase hotel revenues and manage operations. The document provides examples of hotels that have increased revenues and improved efficiencies by using DJUBO's centralized reservation and channel management system.
Digital media requires targeting therefore we built an application that integrates quickly and can be scaled easily. SpotU has forged exclusive partnerships with leading airlines, travel and online ticket companies worldwide with proven results.
ONLINE bookings account for more than a third of all leisure travel bookings in Australia and New Zealand, according to research undertaken by the travel analysis company PhoCusWright.
www.smh.com.au
The document proposes a collaborative marketing knowledge engineering platform called AXSES that offers various online tools and services. It introduces AXSES' products like the arcRes booking engine, marketing and management tools. It establishes the advantages of using AXSES like low costs, easy use, destination and supplier branding, and increased direct sales and bookings.
Booking.com targets customers aged 25 to 44 looking for leisure or business trips. It allows users to search and filter hotels by stars, amenities, and location. Users can read reviews from past travelers, view photos and maps, and book hotels directly on the site. While Expedia offers more services like flights and cars, Booking.com focuses only on hotels and provides more contextual information about nearby attractions. It aims to guide users to highly reviewed hotels and shows recent bookings of searched properties.
This document summarizes a webinar about improving a property's appearance on online travel agencies (OTAs) to drive more direct bookings. The webinar discussed how OTAs and meta-search sites are major distribution channels that must be properly managed. While withholding content from these sites will not drive more travelers to a property's website, working with OTAs can maximize occupancy and profit. It also emphasized the importance of telling a property's unique story in a consistent way across all platforms where travelers are shopping.
arcRes AXSES e-commerce marketing platform. It is a booking engine for hotels and destination travel portals, a content management and channel management system and a marketing publishing system connecting hotels and travel suppliers to thousands of websites, social media and mobile devices
Casey Davy from Rate Tiger discusses the importance of distributing your hotels rates through third party websites at the Hotel Website Marketing Conference www.hotelwebsitemarketing.com
DJUBO is a cloud-based hotel management software that allows users to manage bookings, reservations, payments and inventory across various online and offline sales channels from a single interface. It provides features like an automated channel manager to sync inventory and rates across online travel portals in real-time, a direct booking engine, payment collection tools, reputation management, and analytics to help increase hotel revenues and manage operations. The document provides examples of hotels that have increased revenues and improved efficiencies by using DJUBO's centralized reservation and channel management system.
Digital media requires targeting therefore we built an application that integrates quickly and can be scaled easily. SpotU has forged exclusive partnerships with leading airlines, travel and online ticket companies worldwide with proven results.
ONLINE bookings account for more than a third of all leisure travel bookings in Australia and New Zealand, according to research undertaken by the travel analysis company PhoCusWright.
www.smh.com.au
The document proposes a collaborative marketing knowledge engineering platform called AXSES that offers various online tools and services. It introduces AXSES' products like the arcRes booking engine, marketing and management tools. It establishes the advantages of using AXSES like low costs, easy use, destination and supplier branding, and increased direct sales and bookings.
Booking.com targets customers aged 25 to 44 looking for leisure or business trips. It allows users to search and filter hotels by stars, amenities, and location. Users can read reviews from past travelers, view photos and maps, and book hotels directly on the site. While Expedia offers more services like flights and cars, Booking.com focuses only on hotels and provides more contextual information about nearby attractions. It aims to guide users to highly reviewed hotels and shows recent bookings of searched properties.
This document summarizes a webinar about improving a property's appearance on online travel agencies (OTAs) to drive more direct bookings. The webinar discussed how OTAs and meta-search sites are major distribution channels that must be properly managed. While withholding content from these sites will not drive more travelers to a property's website, working with OTAs can maximize occupancy and profit. It also emphasized the importance of telling a property's unique story in a consistent way across all platforms where travelers are shopping.
arcRes AXSES e-commerce marketing platform. It is a booking engine for hotels and destination travel portals, a content management and channel management system and a marketing publishing system connecting hotels and travel suppliers to thousands of websites, social media and mobile devices
The document proposes using AXSES products and services to help Caribbean tourism organizations and destinations increase direct bookings and marketing through knowledge engineering. This includes providing a booking engine, website management, advertising tools and a booking portal for Dominica called BookingsDominica.com. Suppliers gain control over branding and direct sales while travelers benefit from an integrated shopping experience.
OTA stands for Online Travel Agent and acts as a 24/7 sales representative for hotels, providing a one stop solution for hotel bookings. There are two main OTA models: the Merchant Model and the Agency Model. The Merchant Model involves contracts where OTAs purchase rooms in bulk from hotels at discounted rates, typically earning 20-30% margins, whereas the Agency Model uses commissions per room sold and allows hotels to set the final price. The Merchant Model provides OTAs with better deals but may be less preferred by hotels, while the Agency Model requires no upfront costs but offers OTAs less bargaining power and profit margins.
Booking.com is the world's largest online accommodation booking site, founded in 1996 in Amsterdam. It has over 8,600 employees and 155 offices worldwide supporting 600,000 properties in 212 countries. 50% of bookings are made on mobile devices and Booking.com sees 800,000 room nights booked every 24 hours through its site and mobile apps. The company provides easy booking of hotels, homes, and other properties for travelers while only receiving commission on bookings from partners that it brings.
The travel industry continues to experience changes, stemming from travelers' interest in a more authentic travel experience, comfortable prices and convenience - as well as from technologies which enable companies to respond to these needs. Competitors in the market - including hotels, OTAs, apartment rentals, aggregators and search engines - turn to digital to enhance their offering before, during and after the traveler's journey.
The document discusses various marketing and booking tools provided by arcRes including e-commerce marketing, direct marketing websites and portals, global distribution, social networking, channel management, advertising management, and more. It provides details on arcRes' booking engine, admin tools, payment and guarantee options, and marketing suites.
The document summarizes the services of AXSES, a company that builds technology platforms for marketing Caribbean tourism. It discusses AXSES' travel platform which integrates hotels, activities, flights and more to facilitate direct bookings. It also describes their theme-based marketing websites, dynamic packaging tools, and analytics that provide suppliers with direct sales opportunities and control over their brands.
Your hotel's direct booking strategy: Targeting the guests of the futureSiteMinder
Your hotel's direct booking strategy: Targeting the guests of the future
Did you know that today’s digital-savvy consumer is subjected to 3,000 marketing messages a day!
That’s a staggering statistic proving just how difficult it is for businesses to cut through the noise in order to be heard.
For hoteliers, it can be even harder to know how to reach the right people – and that’s assuming they have their target audiences fully marked out.
In this free presentation we’ll share:
The six groups of travellers – your future hotel guests
Strategies to entice these travellers to book direct
Big Data Analytics & Travel Industry – The Best Deal AroundSPEC INDIA
Technologies like Internet of Things - IoT are rapidly integrating with analytical platforms to ensure continual improvements in the travel experiences. With technology being easily accessible, the contemporary traveler expects more from the integration of technologies with enterprises.
Customers will keep looking for innovative as well as competitively priced means for vacations. Big data and analytics services are projected to become the backbone of the travel industry with a marked digital transformation.
Get More Insight on Big Data & the Travel Industry at:
http://blog.spec-india.com/big-data-analytics-services-travel-industry-best-deal-around/
Location-based services use location and time data to provide services through mobile devices. Booking aggregators display results from multiple online travel agents (OTAs) and generate revenue from advertising and referral fees. Specialty portals contain customized resources for specific fields. OTAs offer planning and booking capabilities for travel. Last-minute booking apps provide discounted offers close to travel dates. Channel management allows changing rates across booking platforms. Direct bookings are made on hotel/airline websites without third parties.
The document discusses electronic and online distribution strategies for hotels. It notes that a hotel's official website provides the lowest commissions at 5% for B2C and 2% for B2B bookings, making it the highest source of online revenue. It also discusses global distribution systems (GDS), online travel agencies (OTAs), and the importance of rate parity across different distribution channels to maximize bookings and revenue. The document recommends ensuring rate parity, setting strategies by channel, and continuously reviewing rates to identify the most productive OTAs.
Este documento proporciona recomendaciones para administrar la reputación en línea de un hotel. Sugiere monitorear comentarios en sitios como TripAdvisor dos veces al día, responder a todos los comentarios de manera oportuna, y realizar campañas para alentar comentarios positivos de huéspedes recientes. También recomienda usar herramientas como Hootsuite para administrar presencia en redes sociales y medir el éxito de las estrategias digitales a través de Google Analytics.
Las agencias de viajes en línea (OTAs) son sitios web que ofrecen reservas de viajes y críticas de viaje a los consumidores. Muchos sitios son creados por viajeros individuales y organizados por empresas que proporcionan información gratuita a los consumidores. Estas empresas generan ingresos a través de publicidad u ofreciendo servicios a otras compañías. En América Latina, las OTAs han crecido en popularidad en los últimos años.
Hotel Distribution - Channels, Complexity and Chaos at Rainmaker Gaming & Hos...Robert Cole
An discussion of the challenges facing hotel revenue managers as hotel distribution channels become more complex and chaotic. Presentation by Robert Cole of RockCheetah to the Raimmaker Revenue Management 2014 Gaming and Hospitality Customer Conference held Wednesday, March 26, 2014 at the Bacara Resort and Spa in Santa Barbara, California.
This document discusses trends in hotel distribution and the increasing dominance of electronic distribution channels like the internet. It summarizes that traditional distribution through travel agents and phone reservations is declining while online booking through hotel websites, OTAs, meta-search sites, and user-generated content on social media is rising. The document also outlines strategies hotels can take to manage their online presence and distribution, including central reservation systems, revenue management, web and mobile optimization, customer relationship management, and pay-per-click advertising.
A resource for anyone in the hospitality industry looking to further develop their hotel's marketing strategy. This presentation provides access to ideas and articles that will help you increase the number of guests that you attract to your hotel. In this competitive industry, a strong marketing strategy that yields a high return on investment is essential. This information will allow you to better compete with your competitors. Learn what experts believe will enhance your hotel's success.
25 ways for a hotel to increase occupancy Joshua Miranda
25 ways for a hotels can increase their occupancy through Hotel website, Facebook, Twitter, Instragram, Pinterest, Flickr, SEO, Google analytics, Four-square, Trip advisor, and OTA's
The document discusses how hotels can maximize revenue through effective use of internet distribution systems (IDSs). It recommends that hotels focus on getting the right time, place, and price by carefully considering market conditions, occupancy levels, consumer trends, and competition when setting rates. Hotels should also determine which distribution channels are most productive and manage rates and availability across multiple sites to optimize revenue. Using technology solutions can help hotels efficiently manage their complex online distribution strategies.
The document proposes using AXSES products and services to help Caribbean tourism organizations and destinations increase direct bookings and marketing through knowledge engineering. This includes providing a booking engine, website management, advertising tools and a booking portal for Dominica called BookingsDominica.com. Suppliers gain control over branding and direct sales while travelers benefit from an integrated shopping experience.
OTA stands for Online Travel Agent and acts as a 24/7 sales representative for hotels, providing a one stop solution for hotel bookings. There are two main OTA models: the Merchant Model and the Agency Model. The Merchant Model involves contracts where OTAs purchase rooms in bulk from hotels at discounted rates, typically earning 20-30% margins, whereas the Agency Model uses commissions per room sold and allows hotels to set the final price. The Merchant Model provides OTAs with better deals but may be less preferred by hotels, while the Agency Model requires no upfront costs but offers OTAs less bargaining power and profit margins.
Booking.com is the world's largest online accommodation booking site, founded in 1996 in Amsterdam. It has over 8,600 employees and 155 offices worldwide supporting 600,000 properties in 212 countries. 50% of bookings are made on mobile devices and Booking.com sees 800,000 room nights booked every 24 hours through its site and mobile apps. The company provides easy booking of hotels, homes, and other properties for travelers while only receiving commission on bookings from partners that it brings.
The travel industry continues to experience changes, stemming from travelers' interest in a more authentic travel experience, comfortable prices and convenience - as well as from technologies which enable companies to respond to these needs. Competitors in the market - including hotels, OTAs, apartment rentals, aggregators and search engines - turn to digital to enhance their offering before, during and after the traveler's journey.
The document discusses various marketing and booking tools provided by arcRes including e-commerce marketing, direct marketing websites and portals, global distribution, social networking, channel management, advertising management, and more. It provides details on arcRes' booking engine, admin tools, payment and guarantee options, and marketing suites.
The document summarizes the services of AXSES, a company that builds technology platforms for marketing Caribbean tourism. It discusses AXSES' travel platform which integrates hotels, activities, flights and more to facilitate direct bookings. It also describes their theme-based marketing websites, dynamic packaging tools, and analytics that provide suppliers with direct sales opportunities and control over their brands.
Your hotel's direct booking strategy: Targeting the guests of the futureSiteMinder
Your hotel's direct booking strategy: Targeting the guests of the future
Did you know that today’s digital-savvy consumer is subjected to 3,000 marketing messages a day!
That’s a staggering statistic proving just how difficult it is for businesses to cut through the noise in order to be heard.
For hoteliers, it can be even harder to know how to reach the right people – and that’s assuming they have their target audiences fully marked out.
In this free presentation we’ll share:
The six groups of travellers – your future hotel guests
Strategies to entice these travellers to book direct
Big Data Analytics & Travel Industry – The Best Deal AroundSPEC INDIA
Technologies like Internet of Things - IoT are rapidly integrating with analytical platforms to ensure continual improvements in the travel experiences. With technology being easily accessible, the contemporary traveler expects more from the integration of technologies with enterprises.
Customers will keep looking for innovative as well as competitively priced means for vacations. Big data and analytics services are projected to become the backbone of the travel industry with a marked digital transformation.
Get More Insight on Big Data & the Travel Industry at:
http://blog.spec-india.com/big-data-analytics-services-travel-industry-best-deal-around/
Location-based services use location and time data to provide services through mobile devices. Booking aggregators display results from multiple online travel agents (OTAs) and generate revenue from advertising and referral fees. Specialty portals contain customized resources for specific fields. OTAs offer planning and booking capabilities for travel. Last-minute booking apps provide discounted offers close to travel dates. Channel management allows changing rates across booking platforms. Direct bookings are made on hotel/airline websites without third parties.
The document discusses electronic and online distribution strategies for hotels. It notes that a hotel's official website provides the lowest commissions at 5% for B2C and 2% for B2B bookings, making it the highest source of online revenue. It also discusses global distribution systems (GDS), online travel agencies (OTAs), and the importance of rate parity across different distribution channels to maximize bookings and revenue. The document recommends ensuring rate parity, setting strategies by channel, and continuously reviewing rates to identify the most productive OTAs.
Este documento proporciona recomendaciones para administrar la reputación en línea de un hotel. Sugiere monitorear comentarios en sitios como TripAdvisor dos veces al día, responder a todos los comentarios de manera oportuna, y realizar campañas para alentar comentarios positivos de huéspedes recientes. También recomienda usar herramientas como Hootsuite para administrar presencia en redes sociales y medir el éxito de las estrategias digitales a través de Google Analytics.
Las agencias de viajes en línea (OTAs) son sitios web que ofrecen reservas de viajes y críticas de viaje a los consumidores. Muchos sitios son creados por viajeros individuales y organizados por empresas que proporcionan información gratuita a los consumidores. Estas empresas generan ingresos a través de publicidad u ofreciendo servicios a otras compañías. En América Latina, las OTAs han crecido en popularidad en los últimos años.
Hotel Distribution - Channels, Complexity and Chaos at Rainmaker Gaming & Hos...Robert Cole
An discussion of the challenges facing hotel revenue managers as hotel distribution channels become more complex and chaotic. Presentation by Robert Cole of RockCheetah to the Raimmaker Revenue Management 2014 Gaming and Hospitality Customer Conference held Wednesday, March 26, 2014 at the Bacara Resort and Spa in Santa Barbara, California.
This document discusses trends in hotel distribution and the increasing dominance of electronic distribution channels like the internet. It summarizes that traditional distribution through travel agents and phone reservations is declining while online booking through hotel websites, OTAs, meta-search sites, and user-generated content on social media is rising. The document also outlines strategies hotels can take to manage their online presence and distribution, including central reservation systems, revenue management, web and mobile optimization, customer relationship management, and pay-per-click advertising.
A resource for anyone in the hospitality industry looking to further develop their hotel's marketing strategy. This presentation provides access to ideas and articles that will help you increase the number of guests that you attract to your hotel. In this competitive industry, a strong marketing strategy that yields a high return on investment is essential. This information will allow you to better compete with your competitors. Learn what experts believe will enhance your hotel's success.
25 ways for a hotel to increase occupancy Joshua Miranda
25 ways for a hotels can increase their occupancy through Hotel website, Facebook, Twitter, Instragram, Pinterest, Flickr, SEO, Google analytics, Four-square, Trip advisor, and OTA's
The document discusses how hotels can maximize revenue through effective use of internet distribution systems (IDSs). It recommends that hotels focus on getting the right time, place, and price by carefully considering market conditions, occupancy levels, consumer trends, and competition when setting rates. Hotels should also determine which distribution channels are most productive and manage rates and availability across multiple sites to optimize revenue. Using technology solutions can help hotels efficiently manage their complex online distribution strategies.
This was my presentation on where Millennium & Copthorne Hotels' online/ecommerce revenue is coming from. This was at the first ever Web Wednesday Singapore on March 20, 2008.
This document discusses mobile pay-per-click (PPC) advertising. It begins by outlining why mobile advertising is important due to the rise of mobile internet and device usage. It then provides tips for targeting mobile campaigns, including focusing on location, device, age and gender. It also discusses different types of mobile ads and considerations for mobile landing pages, such as using simple designs and calls to action. Resources for learning more about mobile marketing standards and ad networks are also included.
Travel tech space needs more intrapreneurseTailing India
The document discusses the need for more intrapreneurs in the travel industry. It notes that startups like Airbnb and Uber disrupted their industries by bypassing existing companies and focusing on innovation. Similarly, TripAdvisor revolutionized the hotel industry by making reviews public. The document argues that while existing travel companies focus on their current operations, intrapreneurs within these companies are needed to dream big, challenge conventions, and invent the future of travel technology. It concludes that innovative intrapreneurs and access to data will be crucial to evolving the travel industry for new generations.
The document discusses eCommerce in the travel industry. It begins with definitions of key terms like the world wide web, eBusiness, and eCommerce. It then explains the importance of eCommerce, highlighting growth in online travel markets and tour operators shifting focus to eCommerce. The types of eCommerce are described, including B2B, B2C, C2B, C2C. It outlines how eCommerce works and the advantages and disadvantages. Finally, it provides guidance on how travel companies can establish an eCommerce presence, including building yield teams, customizing services, and ensuring competitiveness on websites.
1) The document discusses trends in hotel booking, specifically the rise of hotel-owned websites like RoomKey.com that allow customers to book directly with hotels. These sites are gaining market share from traditional third-party online travel agencies.
2) Hotel-owned sites offer financial benefits to hotels by eliminating fees charged by third-party agencies. They also give hotels more control over pricing and marketing.
3) While computer-based booking will remain dominant, mobile apps are growing. The balance of bookings between hotel sites and third-party agencies will depend on which options best meet customer needs and preferences.
1) The document discusses trends in hotel booking, specifically the rise of hotel-owned websites like RoomKey.com that allow customers to book directly with hotels. These sites are gaining market share from traditional third-party online travel agencies.
2) Hotel-owned sites offer financial benefits to hotels by eliminating fees charged by third-party sites and allowing hotels to set competitive prices. They also provide a more simplified booking experience for customers.
3) In the future, the document predicts a gradual shift in the balance of online bookings towards hotel-owned sites as they provide more cost-effective options for hotels, though third-party sites will still maintain a portion of the market.
1. The document discusses trends in web2.0 and mobile technologies including the shift from desktop to mobile browsing and the growth of social networking and user participation on the web.
2. It predicts that open platforms, user personalization, social advertising, and the "attention economy" will be important trends in 2008.
3. The document also makes predictions for web trends in Korea, including the growth of social networking services (SNS), mobile web, and the transition to an "IPTV era."
Content Management & Web Analytics Theatre; Becoming a revenue centric digita...TFM&A
Ektron's presentation outlined how to connect content to revenue through a 5 step process: 1) manage content, 2) understand customer context, 3) deliver experiences across channels, 4) optimize through personalization and testing, 5) tie content to business outcomes like sales or leads. The presentation argued that marketing must be viewed as a profit center and provided examples of how companies increased revenue and engagement by connecting their content and digital experiences to business goals.
The document describes a proposed mobile app called Youmove.me that aims to simplify travel planning by providing door-to-door trip planning across multiple transportation options. Currently, trip planning requires searching multiple websites. Youmove.me would allow users to easily plan trips from their current location to their destination using one button. The startup is currently in the early development stage and plans to launch initially in Italy to gain feedback before expanding.
Last moment booking apps like Hotel Tonight allow users to find last-minute reservations on hotels, restaurants, and packages using their location. Online travel agencies (OTAs) like Expedia take online bookings and offer competitive rates through technology and partnerships with travel providers. Search engine optimization (SEO) and search engine marketing (SEM) are strategies to increase visibility and traffic to a website through optimization of content and paid placements. Interactive campaigns use online and offline media like McDonald's interactive billboard game to directly engage consumers. Room Key is a hotel search engine that offers lowest rates, loyalty points, flexibility to change reservations, and user reviews to help travelers find accommodations.
This document provides an outline and overview of key topics related to electronic business and e-commerce. It discusses different forms of electronic commerce including business-to-business, business-to-consumer, and consumer-to-consumer models. It also covers marketing phases, payment mechanisms, web advertising, mobile commerce, and web hosting options.
This Technologies & Trends presentation given in February 2014 showcased the latest building blocks on the roadmap to Super Information Highway from mobile applications to biometrics.
The first of seven components introduces the new information approach for the information age. The remaining components are available on request by contacting Mark at mark@infosightpartners.com
This document summarizes a webinar on customer acquisition and retention for e-commerce retailers. The webinar covered strategies for acquiring customers through both paid and organic online marketing. It also discussed approaches for retaining customers such as fulfilling orders quickly and providing excellent customer service. Additionally, the webinar examined how to balance acquisition and retention efforts to drive business growth over time as customer acquisition costs decrease and lifetime customer value increases. Case studies of successful companies like Zappos and Tesco were also presented.
Meta-search engines provide consumers a time-saving solution for searching for the best deal, through aggregation of multiple hotel, flight and other travel sources into one website. With new competitors leveraging data at the top of the funnel, meta-search engines turn to new services and monetization strategies.
vivocha is the only integrated platform for managing web-based interaction channels - Chat, VoIP, Call Me Back, Video over IP - equipped with a powerful and flexible Proactive Engine (web analytics, rules-based proactive interactions, behavioral targeting), Collaboration options (document and form sharing) and Knowledge Base tools for the real-time management of online customer interactions.
A beginner's guide to the world of online advertising. Find out what happens under the hood; find out how online advertising generates revenue and for whom; find out who the players are and their roles in the world of online advertisting.
OTA (Online Travel Agencies) allow customers to book hotels, flights, and packages online and receive a percentage of each booking. Examples include Expedia and Booking.com. Channel management systems like AvailPro allow hotels to manage all OTA bookings in one place and provide marketing services. SEO and SEM are techniques to improve a website's search engine ranking and visibility through tactics like blog posts, Google help pages, and paid search ads. Customer engagement refers to online interactions like registering for loyalty programs through brand apps. Roomkey is a new hotel search engine owned by six major chains that sends customers directly to the hotel sites to book.
Similar to Seminario AHP Hotel Distribution - Rate Tiger (20)
O documento discute os desafios de distribuição hoteleira e as soluções oferecidas pela empresa APH (Hotel Distribution). A empresa oferece uma plataforma de distribuição 100% transacional que permite controle dinâmico de preços e disponibilidade, além de interoperabilidade com sites e aplicativos para potencializar vendas por múltiplos canais.
The document outlines 10 principles proposed by the hotel industry for hotel review sites. The principles are:
1) Guest reviews should only be published after verification by editorial staff.
2) Reviews should only come from guests who stayed at the hotel, and ratings should exclude the top and bottom 10% to prevent manipulation.
3) Sites should ensure accurate hotel data and reviews should only reference services actually offered by the hotel.
This document discusses how hotels can use online media and social media to promote their business. It provides examples of ways hotels can engage on platforms like Twitter, Facebook, and blogs. It also discusses review sites like TripAdvisor, Trivago, and Zoover, explaining that Zoover is one of the largest travel portals in Europe with over 120 million visitors annually. The document outlines the benefits hotels can see from monitoring reviews on these sites and responding to feedback, such as increased visitors, reduced complaints, improved branding, and increased turnover. It stresses getting all hotel employees involved in efforts to engage customers online.
Este documento discute a importância de uma plataforma de distribuição hoteleira online para melhorar a interatividade, controle e versatilidade na gestão de reservas e preços, permitindo a distribuição em múltiplos canais e dispositivos.
O documento discute as estratégias de distribuição hoteleira para o Algarve, focando-se no posicionamento da região da Costa Vicentina como uma alternativa autêntica ao turismo de massas da costa algarvia. Ele destaca a importância crescente dos canais online, das redes sociais e do marketing baseado em emoções para alcançar clientes diretamente e em diferentes épocas do ano.
O documento fornece informações sobre a Amadeus, incluindo:
1) A Amadeus é um provedor essencial para a indústria de viagens que atende mais de 190 países com mais de 10,100 funcionários.
2) A Amadeus oferece várias soluções para agências de viagens e hotéis, incluindo plataformas de reservas, integrações online e ferramentas de gestão de viagens corporativas.
3) Um estudo da Amadeus sobre as necessidades futuras dos hóspedes é apresentado para ajudar
O documento fornece um resumo do mercado imobiliário em Portugal, com foco nos setores de escritórios, retalho e industrial. Apresenta um mapa do mercado de escritórios de Lisboa e discute a evolução da oferta e procura nesta cidade, assim como as rendas prime comparadas a outras capitais europeias.
Este documento fornece informações sobre três seminários relacionados a gestão hoteleira e turismo: Consultoria de Projetos Hoteleiros e Contratação de Empreendimentos Turísticos, Promoção de Produtos Turísticos, e Etiqueta, Práticas e Atendimento em Hotelaria.
O documento resume os resultados de um inquérito sobre as perspectivas de viagens dos portugueses em 2010. 91,05% dos inquiridos prevê viajar em 2010, sendo que 71,02% pretendem fazê-lo mais do que uma vez. 50,18% planeiam viajar para o estrangeiro, com Espanha, França e Itália como principais destinos no exterior. Dentro de Portugal, os destinos mais populares são o Algarve, Madeira e Açores. A maioria (57,54%) prevê estadias entre 5 a 10 dias, motivadas principalmente
O documento lista projetos co-financiados pelo programa ON.2 - O Novo Norte e pelo programa Compete, incluindo detalhes sobre as empresas, investimentos, incentivos e postos de trabalho criados. Os projetos visam principalmente a criação e requalificação de unidades hoteleiras, agroturismo e turismo cultural. No total, os projetos irão criar 133 novos postos de trabalho.
O documento lista projetos co-financiados pelo programa ON.2 - O Novo Norte e pelo programa Compete, incluindo detalhes sobre as empresas, investimentos, incentivos e postos de trabalho criados. No total, os projetos irão criar 133 novos postos de trabalho e receberão um incentivo de €23,784,489.85 para um investimento total de €36,290,487.52.
This document discusses how hotels can use online media and social media to promote their business. It provides statistics on internet penetration in Europe and traveler research on the influence of advertising and travel planning sources. It then offers specific ways hotels can use platforms like Twitter, blogs, and their own website to engage customers. Examples are given of Zoover, one of the largest European travel sites, including its growth statistics and how hotels can monitor reviews and respond to impact their brand and turnover. The document stresses involving all hotel employees to promote the business.
The document outlines 10 principles proposed by the hotel industry for hotel review sites. The principles are: 1) Editorial control of reviews; 2) Prevention of manipulation of reviews; 3) Ensuring quality of review site content and criteria; 4) Non-anonymous reviews; 5) Minimum number of reviews required; 6) Harmonization of rating scales. The principles aim to ensure reviews are from genuine guests, ratings are calculated accurately, and criteria are standardized across sites.
O documento discute a distribuição hoteleira na internet. Apresenta a necessidade de ter uma plataforma de distribuição 100% transacional e interativa para reservas online em tempo real. Também destaca a importância de ter versatilidade e interoperabilidade com diferentes canais e parceiros para rentabilizar as operações e potencializar as vendas.
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1. “Making the most of IDS as part of your Revenue
Management strategy”
Seminário Associação da Hotelaria de Portugal
30 Junho 2010 | IPAM LISBOA
Pilar Sánchez Aita, RateTiger
2. Brief History of e-Commerce
< 1990 1990-1997 1998-2002 2003-2006 2007-2008
WWW, NEXUS,
Web Internet More browsers
Mozilla
Archie, Gopher, Yahoo search,
Google, Baidu
Search Engines Lycos, Altavista, MSN Search,
more
Inktomi, Ask Jeeves Info.com, more
MORE PRODUCT
Travelweb (PEGS), Expedia,,
WorldRes, Bookings,
Online Travel Explosion of websites
Travelocity, many more
Hotelbook (PEGS)
Holidaycheck, Explosion
Web 2.0 - Reviews Tripadvisor
trivago and more (including OTA)
Kayak, Sidestep, Explosion -
Meta-Search Engines TOGOL, Mobissimo specialized
and more (e.g. trivago)
Web 2.0 - Social
Facebook, MySpace,
Communities Explosion
YouTube, WAYN
Web-sharing
FASTEN
www.ratetiger.com
3. The evolution of the Internet has enormous
impact on Revenue Management Strategy
What do we know?
We know the internet is becoming more and more powerful and more of a
necessity, rather than a luxury in our everyday lives.
We know that hoteliers are learning to use more Revenue Management
(Yield Management) strategies.
What is Revenue Management
“ … Revenue Management is the process of understanding, anticipating and
reacting to consumer behavior in order to maximize revenue or profits… “
(Wikipedia, April 2008)
Not simply the art of being the cheapest!
www.ratetiger.com
4. “How Internet Distribution Systems impact the way
hotels need to view revenue management”
What influences consumer behaviour ?
Product In hoteliers’ control
Location A set parameter
Price In hoteliers’ control
Availability Driven by the market and the hotelier
Convenience In hoteliers’ control
Impression In hoteliers’ control
Conclusion: 5 out of 6 can be influenced by the hotel
www.ratetiger.com
5. “How Internet Distribution Systems impact the way
hotels need to view Revenue Management”
www.ratetiger.com
6. What the Revenue Manager must consider :
Segmentation of client mix (corporate / leisure /
weekday / weekend / etc.)
Balance between current occupancy and rates
Competitiveness of rates and ranking
Consider consumer benchmarking abilities
Market conditions (trade shows, events)
Forecast of future occupancy
Consumer trends & behaviour
Competition
www.ratetiger.com
7. Why work with IDSs?
Greater exposure
Segregation of inventory
Lower cost per acquisition compared traditional
You want their loyal customers
www.ratetiger.com
8. Return on your investment...
If your Average Room Rate is 100 euros per night..……
If you decided to update 10 websites ……….
If through greater exposure, you received just ONE extra room
night per month from each site you work with……..
100 x 10 x 12 = 12,000 euros per year would be generated.
It’s an easy decision to make !
www.ratetiger.com
9. “To position or not to position…” - Parity versus
maximizing opportunities at producing IDS
Hotels have the choice now...
1. Different rates at different sites
2. Keep your rate parity at all sites
www.ratetiger.com
10. “To position or not to position…” - Parity versus
maximizing opportunities at producing IDS
Parity No Parity
Uniformity at all websites Different rates @ Different sites
No confused clients Clients could be confused
Can optimise rates; different
Can’t optimise rates channels sell differently
- Different countries/incomes
- Different selling power of
channels
No conflicts with travel websites Hotels have more control over
Revenue Management / Strategy
METASEARCH: doesn’t matter for METASEARCH: Transparency to
hotels using rate parity consumers
www.ratetiger.com
11. Recent booking trends and the impact on revenue
management
Booking trend Impact on RM
Growth of online bookings Focus on travel websites
Growing number of travel websites Greater choice of distribution /
product placement
Greater choice of distribution / product More decisions to be made / more
placement updates to be processed
More decisions to be made / more updates More time consuming and more
to be processed confusing
www.ratetiger.com
12. Summary: Right time, right place, right price. Revenue
Management in a world wide web.
Right Time – Consider:
Market conditions (trade shows, events)
Level of occupancy
Consumer trends & behaviour
Competition
www.ratetiger.com
13. Summary: Right time, right place, right price. Revenue
Management in a world wide web.
Right Place – Research:
Global vs. national vs. regional extranet?
Offline vs. online?
Question: which extranets produce at the Right Time?
www.ratetiger.com
14. Summary: Right time, right place, right price. Revenue
Management in a world wide web.
Right Price – Manage:
Segmentation of client mix (corporate / leisure /
weekday / weekend / etc.)
Balance between occupancy and rates
Competitiveness of rates
Consider consumer benchmarking abilities
www.ratetiger.com
15. … Ask yourself…
Online
Where is my business coming from?
Who are my competitors and how do I compare?
Which channels do I need to work with?
What should be my pricing strategy? RT Strategy
How or how often should I update my distribution
channels?
How do I monitor results?
www.ratetiger.com
16. Market – Online Distribution Market Overview
Demand Channels
Airline CRS (GDS) Switch Hotel CRS Hotels
Segments of Distribution
TRADITIONAL
Travel Website Sabre Pegasus Chain CRS Chain Franchises
Representation Independent
WorldSpan
Company Properties
Travel Agents
CORPORATE
TRAVEL
Amadeus
Who will help to manage this chaos ?
RT Integration
Galileo
GROUP
CONVENTION
Event Management Hotel/Motel
Companies Groups
RT Integration
Independent
LEISURE
Call Centers I-CRS Hotels
TRAVEL
INTERNET BASED
Resorts
Travel Websites
Inns, B&B’s
www.ratetiger.com
17. eRevMax Inc. / Rate Tiger - Key Facts
WHO ARE WE ?
RATE TIGER – We build software for hotels (since 2001) that
Simplifies competitor analysis
Centrally manages rates and availability
Automates revenue management
Products for Hotels, Hotel-Groups / Chains, Hostels and Distribution Channels
www.ratetiger.com
18. RateTiger Product Suite
Helping hoteliers to better manage online revenue and distribution ...
RT Strategy
www.ratetiger.com
19. Products
RT Strategy
Benchmarking for Hotels / Groups / Travel sites
Competitor rate information on travel and hotel sites
Weekly report or online real time (both accessible at any time)
300 websites connected / 3,000 hotel sites configured
Several packages available
www.ratetiger.com
20. Products
RT Strategy
Rate & Inventory Allocation
Manage multiple travel websites in one
screen
Optional status quo (Pro version)
Currently over 250 sites
Several packages available
www.ratetiger.com
21. Products
RT Strategy
RT Strategy
Low cost revenue management system
Based on how hotels determine rates
Three strategies
Lowest rate guarantee available for all strategies
Additional features
www.ratetiger.com
22. … OR very simple …
Without RateTiger With RateTiger
Time consuming process? With RateTiger you will
You can’t add more sites? Confused? Manage More by Managing Less
www.ratetiger.com
23. Top 8 Tips for Effective Revenue Maximization
1. Drop Rates Carefully
2. Do not ignore historical data
3. Invest in technology Expedia
Orbitz
Benchmarking
Channel Partner hrs
Rates &
Inventory
City.com
4. Treat IDSs as your partners
5. Use effective channel partners Country.com
6. Automate allocation process
7. Experiment with different IDSs
8. Always focus on a mutual win, and this in turn will build trust and
loyalty
www.ratetiger.com
24. Obrigado
Thank You
Pilar Sánchez Aita
Tel : +34 91 127 1779
Fax: +34 91 547 7187
E-mail: pilara@ratetiger.com
Web: www.ratetiger.com
www.ratetiger.com