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Teens & Technology:
Understanding the Digital
Landscape
Amanda Lenhart, Senior Researcher, Director of
Teens & Technology
GWU
Social Ecology of Child and Adolescent Health
February 25, 2014
About Pew Internet / Pew Research
•  Part of the Pew Research Center, a non-partisan “fact tank” in
Washington, DC
•  Studies how people use digital technologies
•  Does not promote specific technologies or make policy
recommendations
•  Data for this talk is from nationally representative telephone
surveys of U.S. adults and teens (on landlines and cell phones)

Short cut: We’re the public opinion,
“just the facts”, non-advocacy, nonpolicy part of the Pew universe
Teens’	
  sta)onary	
  compu)ng	
  is	
  shared	
  
•  95%	
  of	
  teens	
  use	
  the	
  internet	
  
•  93%	
  of	
  teens	
  have	
  a	
  computer	
  or	
  have	
  access	
  
to	
  one	
  
•  71%	
  of	
  teen	
  computer	
  users	
  say	
  the	
  computer	
  
they	
  use	
  most	
  o=en	
  is	
  shared	
  with	
  family	
  
members.	
  
•  23%	
  of	
  teens	
  have	
  a	
  tablet	
  computer.	
  
Teens’	
  internet	
  use	
  is	
  becoming	
  
increasingly	
  mobile.	
  
•  78%	
  of	
  teens	
  have	
  a	
  cell	
  phone	
  
•  About	
  three	
  in	
  four	
  (74%)	
  teens	
  ages	
  12-­‐17	
  are	
  
“mobile	
  internet	
  users”	
  who	
  say	
  they	
  access	
  the	
  
internet	
  on	
  cell	
  phones,	
  tablets,	
  and	
  other	
  mobile	
  
devices	
  at	
  least	
  occasionally.	
  
•  37%	
  of	
  all	
  U.S.	
  teens	
  own	
  smartphones,	
  up	
  from	
  
just	
  23%	
  in	
  2011.	
  	
  
•  One	
  in	
  four	
  teens	
  are	
  “cell-­‐mostly”	
  internet	
  users.	
  
Among	
  teen	
  smartphone	
  owners,	
  half	
  are	
  cell-­‐
mostly.	
  
Teens & Technology: Understanding the Digital Landscape
Teens & Technology: Understanding the Digital Landscape
Older	
  
teens	
  

Middle	
  
Income	
  
Teens	
  
Missing	
  
Older	
  
Girls	
  

Missing	
  
middle	
  
income	
  
Tex)ng	
  
Tex)ng	
  dominates	
  teens’	
  general	
  communica)on	
  choices.	
  
•  75%	
  of	
  all	
  teens	
  text.	
  	
  
•  63%	
  say	
  that	
  they	
  use	
  text	
  to	
  communicate	
  with	
  others	
  
every	
  day.	
  
•  60	
  texts	
  per	
  day	
  (median)	
  for	
  the	
  typical	
  teen	
  text	
  user.	
  
•  Older	
  girls	
  remain	
  the	
  most	
  enthusias)c	
  texters,	
  with	
  a	
  
median	
  of	
  100	
  texts	
  a	
  day	
  in	
  2011,	
  compared	
  with	
  50	
  for	
  
boys	
  the	
  same	
  age.	
  
•  African-­‐American,	
  La)no	
  and	
  lower	
  income	
  youth	
  are	
  all	
  
heavy	
  texters.	
  
3/5/14

10
Teens	
  and	
  mobile	
  apps	
  
• 
• 
• 

• 

58%	
  of	
  all	
  teens	
  have	
  
downloaded	
  apps	
  to	
  their	
  cell	
  
phone	
  or	
  tablet	
  computer.	
  
51%	
  of	
  teen	
  app	
  users	
  have	
  
avoided	
  certain	
  apps	
  over	
  
privacy	
  concerns.	
  
26%	
  of	
  teen	
  app	
  users	
  have	
  
uninstalled	
  an	
  app	
  because	
  
they	
  learned	
  it	
  was	
  collec)ng	
  
personal	
  informa)on	
  they	
  did	
  
not	
  wish	
  to	
  share.	
  
46%	
  of	
  teen	
  app	
  users	
  have	
  
turned	
  off	
  loca)on	
  tracking	
  
features	
  on	
  their	
  cell	
  phone	
  
or	
  in	
  an	
  app	
  because	
  they	
  
were	
  worried	
  about	
  the	
  
privacy	
  of	
  their	
  informa)on.	
  
Teens	
  are	
  diversifying	
  their	
  social	
  media	
  
porYolios.	
  
Teen and adult use of SNS + Twitter — change over time	
  
	
  

90%#
81%#

80%#
73%#

70%#

65%#

60%#
50%#

55%#

80%#
64%#

60%#

67%#

Adults#1#social#
networking#sites#

47%#

40%#

Teens#1#Twi?er#

30%#
20%#
10%#

Teens#1#social#
networking#sites#

29%#

16%#

16%#

16%#
8%#

0%#
2006#

2007#

24%#

2008#

2009#

12%#
2011#

2012#

Adults#1#Twi?er#
Teens & Technology: Understanding the Digital Landscape
Focus	
  group	
  discussions	
  with	
  teens	
  
suggest	
  that	
  they	
  have	
  waning	
  enthusiasm	
  
for	
  Facebook.	
  
	
  
Male	
  (age	
  16):	
  “A	
  lot	
  of	
  friends	
  convinced	
  me	
  to	
  make	
  a	
  Twi]er.	
  
Because	
  everyone's	
  saying	
  Facebook's	
  dead.”	
  	
  
	
  
Teens	
  expressed	
  nega)ve	
  views	
  about:	
  
	
  
• 	
  the	
  increasing	
  adult	
  presence	
  
• 	
  people	
  sharing	
  excessively	
  
• 	
  stressful	
  “drama”	
  associated	
  with	
  interac)ons	
  on	
  the	
  site	
  
…but	
  they	
  keep	
  using	
  it	
  because	
  par)cipa)on	
  is	
  an	
  important	
  
part	
  of	
  overall	
  teenage	
  socializing.	
  
	
  
 
Female	
  (age	
  19):	
  “Yeah,	
  that's	
  why	
  we	
  go	
  on	
  Twi]er	
  and	
  
Instagram	
  [instead	
  of	
  Facebook].	
  My	
  mom	
  doesn't	
  have	
  
that.”	
  	
  
	
  
Male	
  (age	
  18):	
  “Facebook	
  doesn't	
  have	
  a	
  limit	
  to	
  
characters	
  on	
  it.	
  So	
  in	
  Twi]er,	
  there's	
  only	
  so	
  much	
  you	
  
can	
  say.	
  On	
  Facebook,	
  they	
  say	
  so	
  many	
  details	
  of	
  things	
  
that	
  you	
  don't	
  want	
  to	
  know.	
  You'd	
  be	
  like,	
  are	
  you	
  
serious?	
  No	
  one	
  really	
  cares	
  that	
  much.”	
  
	
  
Female	
  (age	
  14):	
  "OK,	
  here's	
  something	
  I	
  want	
  to	
  say.	
  I	
  
think	
  Facebook	
  can	
  be	
  fun,	
  but	
  also	
  it's	
  drama	
  central.	
  On	
  
Facebook,	
  people	
  imply	
  things	
  and	
  say	
  things,	
  even	
  just	
  by	
  
a	
  like,	
  that	
  they	
  wouldn't	
  say	
  in	
  real	
  life.”	
  
	
  
	
  
 

Teens,	
  like	
  adults,	
  	
  are	
  finding	
  ways	
  to	
  
“diversify”	
  their	
  social	
  media	
  porYolio	
  
for	
  different	
  purposes.	
  	
  

	
  
In	
  some	
  cases,	
  it	
  helps	
  them	
  to	
  compartmentalize	
  smaller	
  
groups	
  of	
  friends	
  and	
  certain	
  kinds	
  of	
  interac)ons.	
  	
  
	
  
In	
  other	
  cases,	
  the	
  newer	
  plaYorms	
  are	
  appealing	
  for	
  the	
  
specific	
  features	
  and	
  func)onality	
  they	
  offer.	
  	
  
Female	
  (age	
  15):	
  “I	
  like	
  Tumblr	
  because	
  I	
  don’t	
  have	
  to	
  
present	
  a	
  specific	
  or	
  false	
  image	
  of	
  myself	
  and	
  I	
  don’t	
  
have	
  to	
  interact	
  with	
  people	
  I	
  don’t	
  necessarily	
  want	
  to	
  
talk	
  to.”	
  
	
  

Male	
  (age	
  17):	
  “[Instagram]	
  It’s	
  more	
  safe...	
  It’s	
  less	
  
social	
  [than	
  Facebook].”	
  
	
  
Female	
  (age	
  17):	
  [Snapchat]	
  “And	
  it's	
  just	
  kind	
  of	
  fun.	
  
Because	
  it's	
  like	
  tex)ng,	
  but	
  you	
  get	
  to	
  use	
  your	
  face	
  as	
  
the	
  emo)con	
  instead	
  of	
  an	
  actual	
  emo)con.”	
  	
  
Snapchat	
  and	
  ephemeral	
  messaging	
  hit	
  sweet	
  
spot	
  
•  Mostly	
  not	
  sex)ng	
  
•  More	
  like	
  a	
  visual	
  
conversa)on	
  than	
  other	
  
digital	
  tools	
  –	
  when	
  it’s	
  
over,	
  it’s	
  gone,	
  like	
  a	
  
hallway	
  chat.	
  
•  Doesn’t	
  become	
  a	
  part	
  
of	
  the	
  curated	
  durable	
  
portrait	
  of	
  YOU	
  online.	
  
Teens	
  (like	
  adults)	
  are	
  sharing	
  more	
  info	
  about	
  
themselves.	
  
Social media profiles: What teens post — 2006 vs. 2012	
  
	
  

100	
  
90	
  
80	
  

91	
  
79	
  
71	
  

70	
  
60	
  
50	
  
40	
  
30	
  

71	
  
61	
  
53	
  

49	
  

2006	
  
2012	
  

29	
  
20	
  

20	
  
10	
  

2	
  

0	
  
Photo	
  of	
  yourself	
   School	
  name	
   or	
  town	
  where	
  you	
  Email	
  Address	
  Cell	
  phone	
  number	
  
City	
  
live	
  
Privacy	
  norms	
  vary	
  by	
  plaYorm.	
  
	
  
Facebook	
  privacy	
  se/ngs	
  
Among	
  teen	
  Facebook	
  users	
  

Tweets:	
  Public	
  or	
  private?	
  
Among	
  teen	
  Twi,er	
  users	
  

	
  

	
  
Don't	
  
know	
  
1%	
  

Private	
  
60%	
  

Public	
  
14%	
  
Par)all
y	
  
Private	
  
25%	
  

Don't	
  
know	
  
12%	
  

Public	
  
tweets	
  
64%	
  

Private	
  
tweets	
  
24%	
  
Network	
  size	
  +	
  composi)on	
  ma]er	
  in	
  important	
  
ways.	
  
•  The	
  typical	
  (median)	
  teen	
  Facebook	
  user	
  has	
  300	
  friends.	
  
	
  
•  Teens	
  with	
  the	
  largest	
  FB	
  networks	
  (601+	
  friends)	
  are:	
  
•  More	
  frequent	
  users	
  of	
  the	
  site	
  	
  
•  Have	
  profiles	
  on	
  a	
  wider	
  range	
  of	
  other	
  social	
  media	
  
plaYorms.	
  
•  More	
  likely	
  to	
  be	
  FB	
  friends	
  with	
  teachers	
  +	
  coaches	
  
•  More	
  likely	
  to	
  be	
  FB	
  friends	
  with	
  people	
  they	
  have	
  not	
  
met	
  in	
  person	
  
For	
  teens,	
  managing	
  their	
  “social	
  privacy”	
  online	
  
is	
  paramount.	
  
Lots	
  of	
  )me	
  and	
  energy	
  is	
  devoted	
  to	
  reputa)on	
  and	
  
network	
  management:	
  	
  
74% of teen social media users have deleted people from their network.
59% have deleted or edited something that they posted in the past.
53% have deleted comments from others on their profile or account.
45% have removed their name from photos that have been tagged.
31% have deleted or deactivated an entire profile or account.
19% have posted updates, comments, photos, or videos that they later
regretted.
What	
  haven’t	
  we	
  talked	
  about?	
  
•  Gaming	
  –	
  major	
  space	
  of	
  youth	
  interac)on	
  
•  Messaging	
  apps	
  
•  GPS	
  +	
  loca)on	
  awareness	
  (few	
  youth	
  enable,	
  
many,	
  par)cularly	
  girls	
  turn	
  it	
  off	
  if	
  defaulted)	
  
Amanda Lenhart

Senior Researcher, Director of Teens &
Technology
Pew Research Center’s Internet Project
@amanda_lenhart
@pewinternet
@pewresearch

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Teens & Technology: Understanding the Digital Landscape

  • 1. Teens & Technology: Understanding the Digital Landscape Amanda Lenhart, Senior Researcher, Director of Teens & Technology GWU Social Ecology of Child and Adolescent Health February 25, 2014
  • 2. About Pew Internet / Pew Research •  Part of the Pew Research Center, a non-partisan “fact tank” in Washington, DC •  Studies how people use digital technologies •  Does not promote specific technologies or make policy recommendations •  Data for this talk is from nationally representative telephone surveys of U.S. adults and teens (on landlines and cell phones) Short cut: We’re the public opinion, “just the facts”, non-advocacy, nonpolicy part of the Pew universe
  • 3. Teens’  sta)onary  compu)ng  is  shared   •  95%  of  teens  use  the  internet   •  93%  of  teens  have  a  computer  or  have  access   to  one   •  71%  of  teen  computer  users  say  the  computer   they  use  most  o=en  is  shared  with  family   members.   •  23%  of  teens  have  a  tablet  computer.  
  • 4. Teens’  internet  use  is  becoming   increasingly  mobile.   •  78%  of  teens  have  a  cell  phone   •  About  three  in  four  (74%)  teens  ages  12-­‐17  are   “mobile  internet  users”  who  say  they  access  the   internet  on  cell  phones,  tablets,  and  other  mobile   devices  at  least  occasionally.   •  37%  of  all  U.S.  teens  own  smartphones,  up  from   just  23%  in  2011.     •  One  in  four  teens  are  “cell-­‐mostly”  internet  users.   Among  teen  smartphone  owners,  half  are  cell-­‐ mostly.  
  • 7. Older   teens   Middle   Income   Teens   Missing  
  • 8. Older   Girls   Missing   middle   income  
  • 9. Tex)ng   Tex)ng  dominates  teens’  general  communica)on  choices.   •  75%  of  all  teens  text.     •  63%  say  that  they  use  text  to  communicate  with  others   every  day.   •  60  texts  per  day  (median)  for  the  typical  teen  text  user.   •  Older  girls  remain  the  most  enthusias)c  texters,  with  a   median  of  100  texts  a  day  in  2011,  compared  with  50  for   boys  the  same  age.   •  African-­‐American,  La)no  and  lower  income  youth  are  all   heavy  texters.  
  • 11. Teens  and  mobile  apps   •  •  •  •  58%  of  all  teens  have   downloaded  apps  to  their  cell   phone  or  tablet  computer.   51%  of  teen  app  users  have   avoided  certain  apps  over   privacy  concerns.   26%  of  teen  app  users  have   uninstalled  an  app  because   they  learned  it  was  collec)ng   personal  informa)on  they  did   not  wish  to  share.   46%  of  teen  app  users  have   turned  off  loca)on  tracking   features  on  their  cell  phone   or  in  an  app  because  they   were  worried  about  the   privacy  of  their  informa)on.  
  • 12. Teens  are  diversifying  their  social  media   porYolios.   Teen and adult use of SNS + Twitter — change over time     90%# 81%# 80%# 73%# 70%# 65%# 60%# 50%# 55%# 80%# 64%# 60%# 67%# Adults#1#social# networking#sites# 47%# 40%# Teens#1#Twi?er# 30%# 20%# 10%# Teens#1#social# networking#sites# 29%# 16%# 16%# 16%# 8%# 0%# 2006# 2007# 24%# 2008# 2009# 12%# 2011# 2012# Adults#1#Twi?er#
  • 14. Focus  group  discussions  with  teens   suggest  that  they  have  waning  enthusiasm   for  Facebook.     Male  (age  16):  “A  lot  of  friends  convinced  me  to  make  a  Twi]er.   Because  everyone's  saying  Facebook's  dead.”       Teens  expressed  nega)ve  views  about:     •   the  increasing  adult  presence   •   people  sharing  excessively   •   stressful  “drama”  associated  with  interac)ons  on  the  site   …but  they  keep  using  it  because  par)cipa)on  is  an  important   part  of  overall  teenage  socializing.    
  • 15.   Female  (age  19):  “Yeah,  that's  why  we  go  on  Twi]er  and   Instagram  [instead  of  Facebook].  My  mom  doesn't  have   that.”       Male  (age  18):  “Facebook  doesn't  have  a  limit  to   characters  on  it.  So  in  Twi]er,  there's  only  so  much  you   can  say.  On  Facebook,  they  say  so  many  details  of  things   that  you  don't  want  to  know.  You'd  be  like,  are  you   serious?  No  one  really  cares  that  much.”     Female  (age  14):  "OK,  here's  something  I  want  to  say.  I   think  Facebook  can  be  fun,  but  also  it's  drama  central.  On   Facebook,  people  imply  things  and  say  things,  even  just  by   a  like,  that  they  wouldn't  say  in  real  life.”      
  • 16.   Teens,  like  adults,    are  finding  ways  to   “diversify”  their  social  media  porYolio   for  different  purposes.       In  some  cases,  it  helps  them  to  compartmentalize  smaller   groups  of  friends  and  certain  kinds  of  interac)ons.       In  other  cases,  the  newer  plaYorms  are  appealing  for  the   specific  features  and  func)onality  they  offer.    
  • 17. Female  (age  15):  “I  like  Tumblr  because  I  don’t  have  to   present  a  specific  or  false  image  of  myself  and  I  don’t   have  to  interact  with  people  I  don’t  necessarily  want  to   talk  to.”     Male  (age  17):  “[Instagram]  It’s  more  safe...  It’s  less   social  [than  Facebook].”     Female  (age  17):  [Snapchat]  “And  it's  just  kind  of  fun.   Because  it's  like  tex)ng,  but  you  get  to  use  your  face  as   the  emo)con  instead  of  an  actual  emo)con.”    
  • 18. Snapchat  and  ephemeral  messaging  hit  sweet   spot   •  Mostly  not  sex)ng   •  More  like  a  visual   conversa)on  than  other   digital  tools  –  when  it’s   over,  it’s  gone,  like  a   hallway  chat.   •  Doesn’t  become  a  part   of  the  curated  durable   portrait  of  YOU  online.  
  • 19. Teens  (like  adults)  are  sharing  more  info  about   themselves.   Social media profiles: What teens post — 2006 vs. 2012     100   90   80   91   79   71   70   60   50   40   30   71   61   53   49   2006   2012   29   20   20   10   2   0   Photo  of  yourself   School  name   or  town  where  you  Email  Address  Cell  phone  number   City   live  
  • 20. Privacy  norms  vary  by  plaYorm.     Facebook  privacy  se/ngs   Among  teen  Facebook  users   Tweets:  Public  or  private?   Among  teen  Twi,er  users       Don't   know   1%   Private   60%   Public   14%   Par)all y   Private   25%   Don't   know   12%   Public   tweets   64%   Private   tweets   24%  
  • 21. Network  size  +  composi)on  ma]er  in  important   ways.   •  The  typical  (median)  teen  Facebook  user  has  300  friends.     •  Teens  with  the  largest  FB  networks  (601+  friends)  are:   •  More  frequent  users  of  the  site     •  Have  profiles  on  a  wider  range  of  other  social  media   plaYorms.   •  More  likely  to  be  FB  friends  with  teachers  +  coaches   •  More  likely  to  be  FB  friends  with  people  they  have  not   met  in  person  
  • 22. For  teens,  managing  their  “social  privacy”  online   is  paramount.   Lots  of  )me  and  energy  is  devoted  to  reputa)on  and   network  management:     74% of teen social media users have deleted people from their network. 59% have deleted or edited something that they posted in the past. 53% have deleted comments from others on their profile or account. 45% have removed their name from photos that have been tagged. 31% have deleted or deactivated an entire profile or account. 19% have posted updates, comments, photos, or videos that they later regretted.
  • 23. What  haven’t  we  talked  about?   •  Gaming  –  major  space  of  youth  interac)on   •  Messaging  apps   •  GPS  +  loca)on  awareness  (few  youth  enable,   many,  par)cularly  girls  turn  it  off  if  defaulted)  
  • 24. Amanda Lenhart Senior Researcher, Director of Teens & Technology Pew Research Center’s Internet Project @amanda_lenhart @pewinternet @pewresearch