SlideShare a Scribd company logo
CLASS Ideation 
Technique to bring lean UX to the 
Enterprise
Lean Virtuous Cycle 
? 
© 2014 Humansize LLC 11/5/2014 2
Brainstorming does not work 
Multiple studies over 50 years talking about why brainstorming does not work 
Root cause, “Do not criticize” 
© 2014 Humansize LLC 11/5/2014 3
Origins of this technique 
© 2014 Humansize LLC 11/5/2014 4
Preparation 
Persona’s ready 
Feature List 
Not to be shared, map features to needs 
© 2014 Humansize LLC 11/5/2014 5
The Equipment 
http://bit.do/ClassIdeation 
© 2014 Humansize LLC 11/5/2014 6
The Environment 
© 2014 Humansize LLC 11/5/2014 7
The Players 
• Max 8 (Plus you) 
• Cover 
o Executive sponsor 
o Technical 
o Business/product 
o Design 
© 2014 Humansize LLC 11/5/2014 8
The Session 
• Intro’s 
• Homework 
• Review Feature List 
• Review Persona’s 
• Ground Rules 
• Feature Exploration 
• Review 
© 2014 Humansize LLC 11/5/2014 9
The Ground rules 
© 2014 Humansize LLC 11/5/2014 10
Use the right color stickies 
• Yellow—Feature, 
requirement, or step in a 
user flow 
• Blue—Design note, issue, 
or follow-up 
• Green—Technology note, 
issue, or follow-up 
• Red—Business note, 
issue, or follow-up 
© 2014 Humansize LLC 11/5/2014 11
Write your own notes 
© 2014 Humansize LLC 11/5/2014 12
Write clear notes 
© 2014 Humansize LLC 11/5/2014 13
Stay at same level of detail 
© 2014 Humansize LLC 11/5/2014 14
Work toward consensus 
© 2014 Humansize LLC 11/5/2014 15
Focus on the panel, not your devices 
© 2014 Humansize LLC 11/5/2014 16
It’s OK to say “I agree” 
© 2014 Humansize LLC 11/5/2014 17
Feature Exploration 
© 2014 Humansize LLC 11/5/2014 18
Review, Review, Review 
• Whenever the 
momentums slows 
• Before changing topics 
• At the end of the day 
© 2014 Humansize LLC 11/5/2014 19
Output: Product Hypothesis 
A testable statement distilled from the entire CLASS ideation process. 
© 2014 Humansize LLC 11/5/2014 20
Output: User stories 
© 2014 Humansize LLC 11/5/2014 21
Output: Feature Matrix 
© 2014 Humansize LLC 11/5/2014 22
Next steps 
© 2014 Humansize LLC 11/5/2014 23
Sprint planning 
PM: Plan tests 
Sprint 1 
Sprint 2 
Sprint n 
UX: Gauntlet 
Dev: spikes 
Validation activity 
© 2014 Humansize LLC 11/5/2014 24
Example validation tests 
• Contextual Assessment: 
Contextual Inquiry + 
Usability assessment 
• SEM to wrapper site 
• Usertesting.com after 
every sprint 
• Opt in beta with life site 
intercepts 
Quant 
A/B tests 
Pick the winner 
Usability tests 
Gauge usability 
Survey’s 
Feature Rank 
Focus Groups 
Get ideas 
© 2014 Humansize LLC 11/5/2014 25 
Attitudes Behaviors 
Qual

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CLASS: An ideation technique for lean UX in the enterprise--Presentation for UXPA Austin

  • 1. CLASS Ideation Technique to bring lean UX to the Enterprise
  • 2. Lean Virtuous Cycle ? © 2014 Humansize LLC 11/5/2014 2
  • 3. Brainstorming does not work Multiple studies over 50 years talking about why brainstorming does not work Root cause, “Do not criticize” © 2014 Humansize LLC 11/5/2014 3
  • 4. Origins of this technique © 2014 Humansize LLC 11/5/2014 4
  • 5. Preparation Persona’s ready Feature List Not to be shared, map features to needs © 2014 Humansize LLC 11/5/2014 5
  • 6. The Equipment http://bit.do/ClassIdeation © 2014 Humansize LLC 11/5/2014 6
  • 7. The Environment © 2014 Humansize LLC 11/5/2014 7
  • 8. The Players • Max 8 (Plus you) • Cover o Executive sponsor o Technical o Business/product o Design © 2014 Humansize LLC 11/5/2014 8
  • 9. The Session • Intro’s • Homework • Review Feature List • Review Persona’s • Ground Rules • Feature Exploration • Review © 2014 Humansize LLC 11/5/2014 9
  • 10. The Ground rules © 2014 Humansize LLC 11/5/2014 10
  • 11. Use the right color stickies • Yellow—Feature, requirement, or step in a user flow • Blue—Design note, issue, or follow-up • Green—Technology note, issue, or follow-up • Red—Business note, issue, or follow-up © 2014 Humansize LLC 11/5/2014 11
  • 12. Write your own notes © 2014 Humansize LLC 11/5/2014 12
  • 13. Write clear notes © 2014 Humansize LLC 11/5/2014 13
  • 14. Stay at same level of detail © 2014 Humansize LLC 11/5/2014 14
  • 15. Work toward consensus © 2014 Humansize LLC 11/5/2014 15
  • 16. Focus on the panel, not your devices © 2014 Humansize LLC 11/5/2014 16
  • 17. It’s OK to say “I agree” © 2014 Humansize LLC 11/5/2014 17
  • 18. Feature Exploration © 2014 Humansize LLC 11/5/2014 18
  • 19. Review, Review, Review • Whenever the momentums slows • Before changing topics • At the end of the day © 2014 Humansize LLC 11/5/2014 19
  • 20. Output: Product Hypothesis A testable statement distilled from the entire CLASS ideation process. © 2014 Humansize LLC 11/5/2014 20
  • 21. Output: User stories © 2014 Humansize LLC 11/5/2014 21
  • 22. Output: Feature Matrix © 2014 Humansize LLC 11/5/2014 22
  • 23. Next steps © 2014 Humansize LLC 11/5/2014 23
  • 24. Sprint planning PM: Plan tests Sprint 1 Sprint 2 Sprint n UX: Gauntlet Dev: spikes Validation activity © 2014 Humansize LLC 11/5/2014 24
  • 25. Example validation tests • Contextual Assessment: Contextual Inquiry + Usability assessment • SEM to wrapper site • Usertesting.com after every sprint • Opt in beta with life site intercepts Quant A/B tests Pick the winner Usability tests Gauge usability Survey’s Feature Rank Focus Groups Get ideas © 2014 Humansize LLC 11/5/2014 25 Attitudes Behaviors Qual

Editor's Notes

  1. You are here (x), but you want to get to here. But you do not know how? Getting onto the magic spinning wheel is hard within an Enterprise. You most likely have mandates of what to do, fix systems that you can not change, and expectations of a deadline to get it all done by. Today I will be talking about an Ideation technique to help you get to that point. I’m focusing on this start for two reasons: Even the most waterfall based organization can use this ideation technique, so I know this would apply to all here Not enough time