"Marketing Music through Non-Linear Communication" was the theme of this attention-grabbing address, by zvooq's Bas Grasmayer (@spartz), at midem's Visionary Monday, January 30, 2012.
More on http://blog.midem.com
...or in other words, if you're not engaging with your fans, you may lose them. Social media isn't just about sending messages; it's about replying, too. Alt-rock artist Amanda Palmer wouldn't have raised a million on Kickstarter without her massive Twitter following, with whom she interacts constantly. Seems obvious? Still today, entertainment brands are amongst the least responsive on social media. Yet a recent report suggested 88% of people were unlikely to buy from a brand that didn't answer their complaints on social media. James Martin, community manager for music & TV events midem & MIP Markets, presents best and worse cases of social media usage, and how best to interact with your community. Especially trolls!
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Vi...midem
At midem 2012, Mike Masnick, Editor, Techdirt.com; President and CEO, Floor64, presented "The Sky is Rising," a new study which affirms that things have never been better for the entertainment industry.
...or in other words, if you're not engaging with your fans, you may lose them. Social media isn't just about sending messages; it's about replying, too. Alt-rock artist Amanda Palmer wouldn't have raised a million on Kickstarter without her massive Twitter following, with whom she interacts constantly. Seems obvious? Still today, entertainment brands are amongst the least responsive on social media. Yet a recent report suggested 88% of people were unlikely to buy from a brand that didn't answer their complaints on social media. James Martin, community manager for music & TV events midem & MIP Markets, presents best and worse cases of social media usage, and how best to interact with your community. Especially trolls!
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Vi...midem
At midem 2012, Mike Masnick, Editor, Techdirt.com; President and CEO, Floor64, presented "The Sky is Rising," a new study which affirms that things have never been better for the entertainment industry.
Marketing Tips for Classical Music: Digital Content Marketing – midem 2012 pr...midem
Given by Carnegie Hall’s Director of eStrategy, Christopher Gruits at midem 2012, this presentation highlights how classical managers, presenters and PRs can promote classical music artists, create compelling contents and choose the most effective strategies.
Future of Music Coalition: The New Power Trio: Brands Bands and Revenue - mid...midem
Given by the Future of Music Coalition's Kristin Thomson at midem 2012, this is a "first look" presentation FMC's survey of 5,000 US artists, on where their revenues come from.
It notably reveals that "merchandise and branding is only relevant to a small number of musicians"; grants, and funds from fans, are their two key revenue sources.
That said, sponsorshio has proven to be one of the new sources to kick in where that from labels may have dropped off. "Corporate sponsorship of videos has been a total revelation," said one US rock band.
The survey also found that artists are "increasingly strategic about their brands", investing for example in "dedicated merch guys", to quote one respondee.
For more information: http://futureofmusic.org/ars
Dina LaPolt: Building your Artist's Brand as a Business - exclusive white papermidem
It’s an obvious statement, but a brand cannot exist without customers. Artists must ensure that what they present to the world is of the highest quality attainable at that time if they expect to attract any early adopters. Too often, artists prematurely present their vision or message to uninterested business people and audiences due to a lack of analysis as to who their fans might actually be and the best way to approach them. It is unproductive for the “artist brand” to anticipate their target demographic is the entire world. The artist must give their own brand the respect it deserves if they ever expect anyone else to. Fans are the lifeline of the “artist’s brand” because without them the brand dies.
This topic can be addressed by discussing the members of an artist’s “core” executive team, using intellectual property and corporate entities to protect the artist’s brand, various ways of building the artist’s brand, the power of technology and social media, the effects these changes are having on the music industry and some areas ripe for litigation.
This exclusive white paper was written by Dina LaPolt, entertainment attorney at LaPolt Law - http://www.lapoltlaw.com - a boutique transactional entertainment law firm that specialises in representing clients in the music, film, television, merchandising and book publishing industries. It is brought to you in partnership with the International Association of Entertainment Lawyers (IAEL).
Nancy Baym: How Artists Interact with their Audiences - Interview series wrap-upmidem
Over the past years, Nancy Baym has interviewed numerous artists for midemblog, about their relationships with their audiences and the way they communicate with them.
This series of interviews aims to better understand communication between artists and their audiences from the artists’ perspectives and to discover which tools and strategies help musicians connect more effectively with their audiences.
Forrester: Getting out of the digital music impasse | MidemNet 2011 Presentationmidem
The full "SPARC" presentation given by Mark Mulligan at MidemNet 2011, in 3 parts:
1. Why digital music has lost its mojo
2. Digital downloads: the transition technology
3. SPARC: the ingredients of future music products
Steam Republic presents Mobile Backstage | MidemNet Lab 2011midem
One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition.
Take care of the FANS… and the BUSINESS will take care of itself.
1 Not Just an App
2 Real Engagement
3 Integration
One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition.
Play My Song, changing the way we hear music
One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition.
Share, Discover, Broadcast.
One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition.
Mix Me In is an easy to use interactive digital music service which allows
fans to create and purchase in real time multiple alternate versions of
songs by their favorite artists as both Mobile Applications and on
Facebook in SocialMusic Player
One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition.
It’s the world’s first
personalized music magazine.
It’s a music magazine
that’s made just for you.
One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition.
Airbuzz is a location-based online music platform that
helps
• artists promote themselves on mobile phones
• concert venues promote their events
• fans discover upcoming bands they can engage with
What is music marketing? | Virginie Berger, Don't believe the hype | MIDEM ex...midem
Music strategist and founder of marketing and promo agency Don't believe the hype's Virginie Berger explains why marketing is important for all artists. With case studies... and without exceptions!
All the facts and figures about MIDEM, the' world's music market, with particular focus on why VCs (venture capitalists) and investors should attend. In short: it's where the industry's future is formed...
By Jeremy Phillips,COO & Co-Founder, StrategyEye (UK)
In association with StrategyEye
Social media have proven powerful when it comes to building lasting fan relationships.Find out how consumers are interacting with them, what revenue streams they can offer to artists & how artists and the music industry should best use such social tools and services.
Euro Cup international supporters can book Euro 2024 Tickets from our online platform Worldwideticketsandhospitality.com. Followers can book Turkey Vs Portugal Tickets on our website at sale prices.
Spain's Euro Cup 2024 Selections and Croatia's Group of Death Challenge.docxEuro Cup 2024 Tickets
Chelsea's Marc Cucurella is one of only three Premier League players included in Spain's preliminary Euro Cup 2024 squad as the Tottenham star with 11 goal contributions is overlooked
Marketing Tips for Classical Music: Digital Content Marketing – midem 2012 pr...midem
Given by Carnegie Hall’s Director of eStrategy, Christopher Gruits at midem 2012, this presentation highlights how classical managers, presenters and PRs can promote classical music artists, create compelling contents and choose the most effective strategies.
Future of Music Coalition: The New Power Trio: Brands Bands and Revenue - mid...midem
Given by the Future of Music Coalition's Kristin Thomson at midem 2012, this is a "first look" presentation FMC's survey of 5,000 US artists, on where their revenues come from.
It notably reveals that "merchandise and branding is only relevant to a small number of musicians"; grants, and funds from fans, are their two key revenue sources.
That said, sponsorshio has proven to be one of the new sources to kick in where that from labels may have dropped off. "Corporate sponsorship of videos has been a total revelation," said one US rock band.
The survey also found that artists are "increasingly strategic about their brands", investing for example in "dedicated merch guys", to quote one respondee.
For more information: http://futureofmusic.org/ars
Dina LaPolt: Building your Artist's Brand as a Business - exclusive white papermidem
It’s an obvious statement, but a brand cannot exist without customers. Artists must ensure that what they present to the world is of the highest quality attainable at that time if they expect to attract any early adopters. Too often, artists prematurely present their vision or message to uninterested business people and audiences due to a lack of analysis as to who their fans might actually be and the best way to approach them. It is unproductive for the “artist brand” to anticipate their target demographic is the entire world. The artist must give their own brand the respect it deserves if they ever expect anyone else to. Fans are the lifeline of the “artist’s brand” because without them the brand dies.
This topic can be addressed by discussing the members of an artist’s “core” executive team, using intellectual property and corporate entities to protect the artist’s brand, various ways of building the artist’s brand, the power of technology and social media, the effects these changes are having on the music industry and some areas ripe for litigation.
This exclusive white paper was written by Dina LaPolt, entertainment attorney at LaPolt Law - http://www.lapoltlaw.com - a boutique transactional entertainment law firm that specialises in representing clients in the music, film, television, merchandising and book publishing industries. It is brought to you in partnership with the International Association of Entertainment Lawyers (IAEL).
Nancy Baym: How Artists Interact with their Audiences - Interview series wrap-upmidem
Over the past years, Nancy Baym has interviewed numerous artists for midemblog, about their relationships with their audiences and the way they communicate with them.
This series of interviews aims to better understand communication between artists and their audiences from the artists’ perspectives and to discover which tools and strategies help musicians connect more effectively with their audiences.
Forrester: Getting out of the digital music impasse | MidemNet 2011 Presentationmidem
The full "SPARC" presentation given by Mark Mulligan at MidemNet 2011, in 3 parts:
1. Why digital music has lost its mojo
2. Digital downloads: the transition technology
3. SPARC: the ingredients of future music products
Steam Republic presents Mobile Backstage | MidemNet Lab 2011midem
One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition.
Take care of the FANS… and the BUSINESS will take care of itself.
1 Not Just an App
2 Real Engagement
3 Integration
One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition.
Play My Song, changing the way we hear music
One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition.
Share, Discover, Broadcast.
One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition.
Mix Me In is an easy to use interactive digital music service which allows
fans to create and purchase in real time multiple alternate versions of
songs by their favorite artists as both Mobile Applications and on
Facebook in SocialMusic Player
One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition.
It’s the world’s first
personalized music magazine.
It’s a music magazine
that’s made just for you.
One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition.
Airbuzz is a location-based online music platform that
helps
• artists promote themselves on mobile phones
• concert venues promote their events
• fans discover upcoming bands they can engage with
What is music marketing? | Virginie Berger, Don't believe the hype | MIDEM ex...midem
Music strategist and founder of marketing and promo agency Don't believe the hype's Virginie Berger explains why marketing is important for all artists. With case studies... and without exceptions!
All the facts and figures about MIDEM, the' world's music market, with particular focus on why VCs (venture capitalists) and investors should attend. In short: it's where the industry's future is formed...
By Jeremy Phillips,COO & Co-Founder, StrategyEye (UK)
In association with StrategyEye
Social media have proven powerful when it comes to building lasting fan relationships.Find out how consumers are interacting with them, what revenue streams they can offer to artists & how artists and the music industry should best use such social tools and services.
Euro Cup international supporters can book Euro 2024 Tickets from our online platform Worldwideticketsandhospitality.com. Followers can book Turkey Vs Portugal Tickets on our website at sale prices.
Spain's Euro Cup 2024 Selections and Croatia's Group of Death Challenge.docxEuro Cup 2024 Tickets
Chelsea's Marc Cucurella is one of only three Premier League players included in Spain's preliminary Euro Cup 2024 squad as the Tottenham star with 11 goal contributions is overlooked
Turkey's Euro 2024 Squad Overview and Transfer Speculation.docxEuro Cup 2024 Tickets
Vincenzo Montella has announced a preliminary 35-man squad for Turkey ahead of the UEFA Euro 2024, which includes three Serie A players, Hakan Calhanoglu, Kenan Yildiz, and Zeki Celik
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Denmark Vs England Tickets on our website at discounted prices.
Results for LtCol Thomas Jasper, Marine, for the 2010 Marine Corps Marathon held October 31, 2010, marking the 35th annual marathon known as "The People's Marathon."
An impressive finishing time of 3:46:39, placing 324th in the Male division ages 40-44.
Mock 2024 NHL Draft Experts Divided after Celebrini, Levshunov, Silayev go in...Ice Brek
After the NHL Draft Lottery on Monday, Adam Kimelman, NHL.com’s deputy managing editor,
and Mike G., senior draft writer, Morreale make their predictions for how the first 16 selections
of the 2024 Upper Deck NHL Draft could turn out.
Turkey vs Georgia Tickets: Turkey's Road to Glory and Building Momentum for U...Eticketing.co
Euro Cup Germany fans worldwide can book Euro 2024 Tickets from our online platform www.eticketing.co.Fans can book Euro Cup 2024 Tickets on our website at discounted prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Poland Vs Netherlands Tickets on our website at discounted prices.
Spain vs Italy Spain at Euro Cup 2024 Group, Fixtures, Players to Watch and M...Eticketing.co
Euro Cup 2024 fans worldwide can book Spain vs Italy Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Poland Vs Austria Tickets on our website at discounted prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Croatia vs Italy Tickets on our website at discounted prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Belgium Vs Romania Tickets on our website at discounted prices.
Akshay Ram on Adobe's Creative Strategy and Execution, the Present and Future...Neil Horowitz
On episode 271 of the Digital and Social Media Sports Podcast, Neil chatted with Akshay Ram, Product Manager for Adobe, who also has a lot of knowledge and insight into sports creative.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Spain Vs Croatia Tickets on our website at discounted prices.
Belgium vs Slovakia Belgium announce provisional squad for Euro Cup 2024 Thib...Eticketing.co
Euro 2024 fans worldwide can book Belgium vs Slovakia Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Euro Cup international supporters can book Euro 2024 Tickets from our online platform Worldwideticketsandhospitality.com. Followers can book Portugal Vs Czechia Tickets on our website at sale prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Croatia Vs Italy Tickets on our website at discounted prices.
Albania vs Spain Euro Cup 2024 Very Close Armando Broja Optimistic Albania Wi...Eticketing.co
Euro Cup 2024 fans worldwide can book Albania vs Spain Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Albania vs Spain Euro Cup 2024 Very Close Armando Broja Optimistic Albania Wi...
Bas Grasmayer: An Interconnected Ecosystem of Fans - midem 2012 presentation
1. An Interconnected
Ecosystem of Fans
Marketing Music Through Non-Linear Communication
Bas Grasmayer
Head of Information Strategy, Zvooq
#nonlinear ▰ Hello ▰ @Spartz
3. Age of Non-Linearity
Non-linear networks.
Non-linear
communication.
Non-linear thinking &
remembering.
CC BY-NC-SA 2.0 flickr.com/photos/chibijosh
#nonlinear ▰ Problem ▰ @Spartz
4. 3 Realities of the
Digital Age Music
is not the
product.
Music is not the product.
Varying expectations for price & product.
Varying expectations
Convenience Rules Everything Around Me, CREAM.
for price & product.
Convenience is King.
#nonlinear ▰ Solution ▰ @Spartz
5. The Selfish Consumer*
Mine! All
mine!
* Thought experiment only!
#nonlinear ▰ Solution ▰ @Spartz
6. 1. A Story Worth Sharing
#nonlinear ▰ Problem ▰ @Spartz
7. 2. Retention aka Building
Your Ecosystem
What it is:
A tribe, a movement, 1000 True
Fans.
What it’s not:
A fan club, a website, a forum, a
Facebook fanpage.
CC BY-NC-SA 2.0 flickr.com/photos/chibijosh
#nonlinear ▰ Problem ▰ @Spartz