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E days presentation Bas Godska 2015

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«The future of marketing» discussion panel at The eDays
E-Commerce Conference (http://edays-russia.com/)

Published in: Marketing
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E days presentation Bas Godska 2015

  1. 1. The eDays E-Commerce Conference «The future of marketing» discussion panel
  2. 2. About ACROBATOR 2 Team. Acrobator is a committed team of e-business and marketing professionals with extensive experience in CIS, Europe and other regions. Methodology. Our C.A.S.H.C.O.W. B.O.M.B.E.R. © formula implies highly tailored data-driven approach to identify ways of seizing market opportunities for our clients. Value. Our specific strengths lie in digital marketing, marketing support for leading e-companies, market intelligence for top VCs and IBs. Acrobator Managing Partner Bas Godska at the eDays E-Commerce Conference. Any marketing issues? Do not hesitate -- bas@acrobator.com
  3. 3. Just when I think I have learned the way to live, life changes. Hugh Prather
  4. 4. Companies should change their behaviour eDays International E-Commerce Conference, June 4-5, 2015
  5. 5. • Customer engagement dictates future campaigns • Content rules the roost in the online marketing world • Millennial-focused brands have to change their game eDays International E-Commerce Conference, June 4-5, 2015 5
  6. 6. Change of analytical approach; survival of the fittest eDays International E-Commerce Conference, June 4-5, 2015
  7. 7. • More accurate metrics surface • Data-driven marketeers are reward- ed; intruders lose • Analytical tools become more prac- tical to gauge campaigns’ success • Focus on brand advocates and loy- alists drives sales eDays International E-Commerce Conference, June 4-5, 2015 7
  8. 8. Customers change their behaviour; companies adapt eDays International E-Commerce Conference, June 4-5, 2015
  9. 9. • The center of marketing is mobile • Social becomes a great part of all marketing • Customers are everywhere; offline- online barriers disappear eDays International E-Commerce Conference, June 4-5, 2015 9
  10. 10. Acrobator Consultancy | bas@acrobator.com

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