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Intro to Semiotics  CLASS 2  1/30/2012
Media “Messages” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Authorship ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Format ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Into to Semiotics: ,[object Object],[object Object],[object Object],[object Object],[object Object]
3 Aspects of Signs ,[object Object],[object Object],[object Object],[object Object]
How is meaning generated? ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Signs stand for things, ideas, and concepts.  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Hyper Reality ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Paradigmatic Analysis: involves a pattern of oppositions burried in it to generate meaning.   (image  http://www.aber.ac.uk/media/Documents/S4B/sem05.html  - Daniel Chandler.)
Intertextuality  ,[object Object],[object Object]
Dialogical Theory ,[object Object],[object Object],[object Object]
Metaphor, Metonymy and Codes: Highly complex patterns of associations learned through social interaction.  Codes Substitute naming. Example: The King = The Crown, Uncle Sam = The United States. Red = Passion.  Metonymy The relationship between 2 things is hinted at and can be figured out through analogy.  Metaphor
Signs in Film, TV and Video Advertisements:  Social relationship Full shot  Characters or subject in context Long shot Personal relationship Medium shot  Intimacy  Close up SIGNIFIED: SIGNIFIER:
Signs in Camera Movement: Conclusion Wide  Excitement  Cut Start or end Fade in / out  Focus Dolly in Small / Weak Pan up Power / Authority  Pan down  SIGNIFIED SIGNIFIER
Codes cont.  ,[object Object]
Recap: ,[object Object],[object Object],[object Object],[object Object]

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Class 2 - Intro to Semiotics

  • 1. Intro to Semiotics CLASS 2 1/30/2012
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  • 13. Paradigmatic Analysis: involves a pattern of oppositions burried in it to generate meaning. (image http://www.aber.ac.uk/media/Documents/S4B/sem05.html - Daniel Chandler.)
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  • 16. Metaphor, Metonymy and Codes: Highly complex patterns of associations learned through social interaction. Codes Substitute naming. Example: The King = The Crown, Uncle Sam = The United States. Red = Passion. Metonymy The relationship between 2 things is hinted at and can be figured out through analogy. Metaphor
  • 17. Signs in Film, TV and Video Advertisements: Social relationship Full shot Characters or subject in context Long shot Personal relationship Medium shot Intimacy Close up SIGNIFIED: SIGNIFIER:
  • 18. Signs in Camera Movement: Conclusion Wide Excitement Cut Start or end Fade in / out Focus Dolly in Small / Weak Pan up Power / Authority Pan down SIGNIFIED SIGNIFIER
  • 19.
  • 20.