SlideShare a Scribd company logo
Information Systems
     Innovation
youngjin yoo
http://youngjinyoo.com
innovation
information
infrastructure
ubiquitous information
    environments
Sanyo divested from
   VTR in 2002
Sega divested from
video game in 2001
Minolta divested from
APS camera business
       in 2001
Aiwa divested from
audio system in Japan
       in 2002
Hitachi divested from
 monitor business in
        2001
Nokia bought Sega in
       2002
Apple is the world
largest personal music
player manufacturer in
         2005.
Nokia is the world
 largest camera
  manufacturer
AT&T became at&t in
       2005
key chain story
Tell the stories of things
that are attached to
your key chain
Using Post-It notes,
write any words (noun,
adjective, or verb) that
comes to your mind. Go
for quantity.
Post all the notes on the
wall. Move them around
to form meaningful
categories.
Complete the sentence,
“A key chain is ...”
design
as a way going forward
defining new products,
   new space, new
    organizations
3 ideas
on digital innovation
“If I had asked my customers
      what they wanted, they’d
       have said a faster horse”

                   Henry Ford
performance

                                       Disruptive
                         disruption   technology

              maturity



        take-off


   ferment    Sustaining
              technology
                                             time
how to spot the next curve in
   knowledge economy?
how do you

create one?
looking for a
genus?
innovation is different from creativity
innovation is ...
    systematic
    organized
    disciplined
“No problem can be solved
from the same level of
consciousness that created it.
We must learn to see the
world anew”
                         A Einstein
radical digital
convergence
competition of


ideas
the future of car?
ultimate
driving machine
moving
computing
 platform
urban transporter
language
own your verb
creating a
better future
idea #1

design : attitude
what is design?
o d
      g o
what is design?
idea #2

design : methods
tools & methods
idea #3

innovation: theory &
practice
design is ...


organization
    problem
behavioral & cultural DNA
design exercise #1
design exercise #2
Do something with a
piece of paper to make
it stand.
Do four more times.
Choose the best one.
Make it better.
Think how you can
make it better.
discussion
thee components
8 innovation lectures
2 design research
    sessions
3 design workshops
readings
3 individual learning
    assignments
project
peer evaluation

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Class 1 Introduction