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management of
information technology
my background
Youngjin Yoo
born in Seoul
Temple
University
Philadelphia
Philadelphia
Philadelphia
Case Western
Reserve University
digital innovation
design
ubiquitous computing
construction industry
mobile media industry
automotive industry
higher education
    industry
tell me about you
your background
your expectation
your IT knowledge
what’s going on here?
Sanyo divested from
   VTR in 2002
Sega divested from
video game in 2001
Aiwa divested from
audio system in Japan
       in 2002
Hitachi divested from
 monitor business in
        2001
Minolta divested from
APS camera business
       in 2001
Nokia bought Sega in
       2002
Apple is the world
largest personal music
player manufacturer in
         2005.
Nokia is the world
 largest camera
  manufacturer
AT&T became at&t in
       2005
what’s common
 among them?
what is your primary
business concerns
       today?
few years ago
productivity
productivity

global outsourcing
productivity

global outsourcing

commoditization
productivity

global outsourcing

commoditization

   innovation
productivity

global outsourcing

commoditization

   innovation

  Chinese effect
today
recession

sustainability

 innovation
changes in the role of
         IT
what does GM make?
1/3 of the cost of
GM’s car is in IT now
in an average GM car
in an average GM car
100,000 lines of code in
in an average GM car
100,000 lines of code in
one million lines of code in
in an average GM car
100,000 lines of code in
one million lines of code in
100 million lines of code in
what business is GM
        in?
assembly of parts?
system integrations
consider these
the number of US tax
   return prepared in
India quadrupled each
 year since 2002 from
  25,000 to 400,000
ebay would be the 5th
largest US employer if
   power sellers are
       included
Johnson Control’s
European HR is running on
  a single SAP physically
   located in Germany,
managed Czech Republic,
    analyzed in Russia
why did it become
      flat?
information
technology revolution
digital convergence
global infrastructure
    mass scale
ubiquitous presence
   of technology
is there any industry
that has not changed
      as a result of
       information
      technology?
if you thought global
outsourcing was a big
deal, you haven’t seen
      any thing yet
in next 10 years,
anything that can be
   digitized will be
       digitized
any process that can
 be decoupled, re-
  located, and re-
coupled will be done
    exactly that
what does that mean
  for you and your
     company?
if this question does
not keep you awake in
 the middle of night...
fundamental changes
    in economy
real impact of IT
for both old and new
pedagogy
individual works
discussion-based
case-driven
cold call

be ready
25% of grade
two case analyses
you choose
must be submitted
the day we cover the
        case
11-point Times
   Roman
1-1-1 rule
   one page
one inch margin
 single space
no cover

use header to put
   your name
no summary
specific and fact-
 based analysis
general observations
counter-points
no shot gun
stick to your point
check your writing
20%
Final Exam
key ideas and
  concepts
20%
group works
case research
choose a Korean
   company
how does it use IT?
history
current status
strategy
the use of IT
an analysis
6 pages (case)
 4 pages (analysis)
5 pages (appendix)
20 minute
presentations
peer evaluation

70% team grade will
   be adjusted
Tech Talk
Session 6
10 minutes
emerging technology
what it is?
what can I do with it?
what are risks?
how do I start?
Winter Oak
what did you learn
 from the story?

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Session 1 Introduction