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Class 2 Innovation In The Age Of Design
The document discusses the success of the iPhone and Apple's approach to innovation and design. It argues that the iPhone succeeded not just as a phone but because it created a new user experience by combining hardware, software, applications and social aspects. This allowed it to take on multiple meanings and transform the idea of a phone into new actions and experiences for the user. The document suggests Apple's innovation was based on the idea of "perfect incompleteness" and social heterogeneity, designing a product that could be completed and made unique by the user.
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Class 2 Innovation In The Age Of Design
- 1. innovation in theage of design Thursday, February 18, 2010
- 2. what is themost famous innovation over the last few years? Thursday, February 18, 2010
- 3.
- 4. since 2007... 21,170,000 iPhones 2,000,000,000 apps Thursday, February 18, 2010
- 5. 99.4% apps for iPhones Thursday, February 18, 2010
- 6. game changer Thursday, February18, 2010
- 7.
- 8.
- 9. 375% annual growth from 2008 to 2009 Thursday, February 18, 2010
- 10. There are manybetter phones. But none of them copied its success. Why? Thursday, February 18, 2010
- 11.
- 12.
- 13. what is thesecrete of its success? Thursday, February 18, 2010
- 14. it is NOTa phone Thursday, February 18, 2010
- 15.
- 16. from things toactions Thursday, February 18, 2010
- 17. what did Appledesign? Thursday, February 18, 2010
- 18.
- 19.
- 20. deep changes inthe economy Thursday, February 18, 2010
- 21. CFO of the year Thursday, February 18, 2010
- 22. CFO magazine Thursday, February 18, 2010
- 23. 1998 - ScottSullivan WorldCom Thursday, February 18, 2010
- 24. 1999 - AndrewFastow Enron Thursday, February 18, 2010
- 25. 2000 - MarkSwartz Tyco Thursday, February 18, 2010
- 26. sponsor Arthur Andersen Thursday, February 18, 2010
- 27.
- 28. shifts in the economy Thursday, February 18, 2010
- 29. from industrial economy Thursday,February 18, 2010
- 30. to knowledge economy Thursday,February 18, 2010
- 31. making the same stuff better and cheaper is not enough Thursday, February 18, 2010
- 32. access to capital market is not as important Thursday, February 18, 2010
- 33.
- 34. what kind ofideas? Thursday, February 18, 2010
- 35. Yu-Gi-Oh Economy Trading GameBoy Movie card pack TV series Toys On-line game Thursday, February 18, 2010
- 36. more than justcards Thursday, February 18, 2010
- 37. connections create unique experiences Thursday, February 18, 2010
- 38.
- 39. things actions Thursday, February 18, 2010
- 40. possession experience Thursday, February 18, 2010
- 41. single meaning multiple meanings Thursday, February 18, 2010
- 42. OR AND Thursday, February 18, 2010
- 43. foreground background Thursday, February 18, 2010
- 44. noun verb Thursday, February 18, 2010
- 45.
- 46.
- 47. when rule changes Thursday,February 18, 2010
- 48.
- 49. even if theylook familiar Thursday, February 18, 2010
- 50. What are youselling? Starbucks vs. Dunkin’ Donuts Thursday, February 18, 2010
- 51. All bags arenot created equal! Thursday, February 18, 2010
- 52. Mon Blanc vs. Bic There is Mont Blanc Thursday, February 18, 2010
- 53. and the rest... Thursday,February 18, 2010
- 54. reduction of variance Thursday, February 18, 2010
- 55. creation of variance Thursday, February 18, 2010
- 56. tyranny of OR Thursday, February 18, 2010
- 57. Blue Ocean Thursday, February18, 2010
- 58.
- 59. Red Mango Thursday, February18, 2010
- 60.
- 61. design as noun vs. verb Thursday, February 18, 2010
- 62.