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Eleven mistakes


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Eleven mistakes

  1. 1. The Eleven Critical Mistakes Business Bloggers Make<br />(That Cost Them Money)<br />
  2. 2. Blogging can:-Be a successful tool for earning money.- Be a clear path to earning clients.<br />
  3. 3. Most people who blog:<br />DON’T earn any clients.<br />GIVE UP a month or two later (in frustration).<br />
  4. 4. Why?They might be days from getting their first client…They might have trolls…They might have committed other, preventable mistakes.<br />
  5. 5. You can be different.<br />
  6. 6. How? Avoid these eleven (yes, eleven – but they’re easy to avoid, we promise) mistakes:<br />
  7. 7. Mistake #1: Not going through a launch process.A formal launch process…- Builds momentum- Helps you organize what you’re doing- Helps you be more successful<br />
  8. 8. Mistake #2: Not having a purpose for everything.Every page should have a desire:“I want people to call me.”“I want folks to leave comments.”“I want people to tweet about this post.” <br />
  9. 9. Mistake #3: Notrespecting SEO.Got half a day? You can learn SEO.Or we can teach you.<br />
  10. 10. Mistake #4: Not building really good “call to action” pages.“Sign up for our newsletter.”“Download our free book.”“Call us to find out how we can help you.”These are all calls to action.<br />
  11. 11. Mistake #5: Spending time at the water cooler.Your focus should be on business.On getting new people.On getting new leads.On following up with them.<br />
  12. 12. Mistake #6: Not respecting Analytics.<br />Don’t hate Google Analytics. Make it work for you, or find something else that does.<br />
  13. 13. Mistake #7: Putting too many widgets in the sidebar.More than 3-4 widgets? Distracting, isn’t it?You’re losing subscribers.Feature your best content.<br />
  14. 14. Mistake #8: Not being smart about running ads.Don’t waste your space on ads for other people.<br />
  15. 15. Mistake #9: Trying to be everything to everyone.Don’t generalize…specialize.When people have questions outside your specialty, refer them to another specialist.<br />
  16. 16. Mistake #10: Not following up.Someone comments? Rad. Go talk to them.<br />
  17. 17. Mistake #11: Not having enough expected content to launch.You need content to launch. It’s that simple.<br />
  18. 18. These are easy mistakes to make.Now that you know what they are, it’s even easier to avoid them.<br />
  19. 19. Thank you!<br />Chris Johnson, Owner<br />