The document discusses the concept of city branding, emphasizing that it encompasses more than just a location but includes the engagement and alignment of citizens in creating a powerful city brand. It highlights the importance of empathetic connections and active listening in brand development and the need to communicate shared ambitions effectively across various platforms. Ultimately, the document advocates for fostering true connections and experiences that resonate with both residents and visitors.

1. City-branding : Time for Entity
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2. A city is always more than just a place.
A city is an encounter to achieve opportunities.

3. When the concept of "DEMOCRATIC BRANDING" is becoming an
extended motto, our cities should recover some essentials , to
become really powerful brands.

4. Engagement is more than
another marketing fad…

5. … because citizen alignment
and commitment is an
essential factor of credibility,
dynamism and consistency.

6. A city brand does not rely just on
foreign eyes, but on the shared
commitment to fulfil hopes and
values that identify and
differentiate a city.

7. Contemporary brand rest on the basis of
consumer empathy and connection.

8. Connecting inner elements of the brand with the external
elements of persuasion, create brands able to adapt and change.

9. Any form of contemporary brand relies on sticky
proposals born from the heart and the soul.

10. Let’s build brands as an inside out process…
from “places” where people care for people.

11. Today Brands should be
based on a constant and
active listening, to release
value from every corner
to any involved
stakeholder

12. City brands should help us to align citizens on shared ambitions
and purposes.
Alignment is exchange, connection, experience and sharing

13. A consistent purpose that build engagement
from the heart.
A brand, more than ever, is a will and a voice.

14. Today any city-brand must
deliver compelling
messages across
platforms, because a city is
encounter and sharing,
and every form of
interaction becomes a
moment of true to
distinguish fake from
reality.

15. Thank You
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