Fundraising is the lifeblood of most nonprofits. Break down the silos and empower your entire organization to make a case for giving with a complete picture of your donors, volunteers, members and other constituents in one place. With social, mobile and collaboration at its core, Salesforce is helping nonprofits like City Year cultivate and grow life-long supporter relationships. Join us to learn how City Year uses Salesforce to get a holistic view of their donors and to paint a complete picture of the impact of their work. Who Should Attend: Fundraising, volunteer, member, operations, program and case management professionals Anyone interested in connecting with their community and accelerating their mission Presenters: Welles Hatch, CIO, City Year Jessica Hood, Solutions Engineer, Salesforce.com Foundation Lori Freeman, Product Marketing Director, Salesforce.com Foundation - Moderator

1. The Connected Nonprofit
/salesforce.comfoundation
@SFDCFoundation
Transform Your Fundraising

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3. Today’s Presenters
Jessica Hood
Salesforce Foundation
@jessh00d
Welles Hatch
City Year
@CityYear
Lori Freeman
Salesforce Foundation
@LoriF
Chris Mann
City Year
@ChrisRMann

4. 1%
Product
Time
Equity
588,000+
Hours
Service
$58M+
Grants
20,500+
Nonprofit
Organizations
1:1:1 Model
Adopted by
Our 1:1:1 Social Enterprise Model

5. Proven Success Across the Nonprofit Sector

6. A Whole New Way to Engage Supporters
Social Mobile
Connected
Cloud
50B
Connected
Products
4.5B
Aggregate
Social Users
5B
Smartphones
by 2017
58%
Faster
Deployment
Image source: silabs.com/iot

7. New World For Fundraising
• 1 in 10 Americans have texted
to donate
• 59% donate after engaging
with a nonprofit via social
media
• 21% increase in online giving
in 2013

8. Is Your Fundraising Built for the Connected Era?
Are you meeting your
supporters where they
are?
Are you building
relationships as a
team?
Can you connect
anytime, anywhere,
on any device?

9. Deliver better
programs &
services
Raise more
funds
Communicate
more effectively
Connect to Your Community in Whole New Ways
Nonprofit
Connected
Engage &
strengthen your
community

10. @CityYear
CIO, City Year
Welles Hatch
VP Corporate Partnerships, City Year
Chris Mann

11. WHAT IS
CITY YEAR?
City Year is an education-focused
nonprofit organization that partners
with public schools to keep students
in school and on track to succeed.

12. Full time 1-on-1
Small groups After school

13. “The direction City Year is going
is breathtaking.
The idea of quadrupling the
number of corps members, the
idea of just taking on systemically
this dropout challenge with great
partners,
I think will transform
educational opportunity in this
country – hopefully for
decades to come.”
- Secretary of Education, Arne Duncan
at City Year National Leadership Summit

14. A Strategy for Long-Term Impact
Serve 50% of the off-track students
in City Year communities
Serve cities that account for 2/3
of the nation’s urban
dropouts
Promote 80% of students to 10th grade on
time and on track in schools where City Year
serves

15. 150,000
242
2,800
25
Students served daily
Schools
Corps members
Cities
City Year Today:

16. 900,000
1,200
14,000
38
Students served daily
Schools
Corps members
Cities
At Full Scale, Every Day

17. Just how are you going to do that?
• Transparent service standards
• Strong product management
• Well-placed investment capital
• Diversified funding base
• Coordination of local and national initiatives
• Visibility across constituents and the ways we engage
New ways to work are enabled by technology, with the goal of
giving time back.

18. A donor from 1992, now a trustee, previously
an advisory board member, brought his firm
in to support.
The family volunteers annually for civic
engagement events, his spouse is on the
board of another organization supporting kids
in after school programs, and both are active
in politics nationally and locally.
Two of their children were corps members,
one stayed on as staff. Both volunteer as
alumni mentors, are donors, and one is a
campus ambassador for recruitment.
Scenario:
A Sample Scenario:

19. How Salesforce Helps
Donor
informa*on
is
in
a
few
key
staffer’s
heads
and
local
documents
Complete
view
of
prospects/
rela*onships
in
one
place,
accessible
by
all
On
to
the
next
mee*ng,
never
have
*me
to
update
documents,
debrief
&
plan
Mobile
apps
let
me
enter
updates
on
the
go
and
anywhere
with
access
Responding
to
most
immediate
needs
and
“squeaky
wheels”
vs.
the
best
ROI
Robust
repor*ng
and
analy*cs
help
us
have
focused
mee*ngs
to
keep
the
pipeline
moving
Confusion
on
who
is
doing
what
with
inconsistent
management
and
experience
na*onally
Useful
tools
to
assign
tasks,
upload
documents,
follow
specific
donors/
prospects

20. @jessh00d
Jessica Hood
Salesforce.com Foundation
DEMONSTRATION

21. Your Success Resources
• Get help from the Power of Us HUB online community
powerofus.force.com
• Join your local User Group at usergroups.salesforce.com
• Contact your Account Executive
• Find more help at www.salesforcefoundation.org/help/