At their best, communities are places where we make connections and share knowledge, stories and support. They are places where we both grow, learn and become something greater than we were. And while communities historically have been based largely around geography, today social, mobile and cloud technologies are changing how and where communities are formed and how people relate and connect to fulfill their goals. Join us to learn how Salesforce Communities can help you better engage with your volunteers, members, supporters, employees and more. Discover how Iraq and Afghanistan Veterans of America is using Communities to build the modern veteran's hall. And dive into The Sierra Club's vision for engaging their community online to catalyze action to protect the environment.

1. Building Engaged Communities
December 2013

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3. Two Ways to Ask Questions…
• Use question box on webinar
• Tweet questions with
#connectednonprofit
To be contacted by a nonprofit specialist,
email events@salesforcefoundation.org

4. Today’s Presenters
Brian Komar
VP, Marketing,
Salesforce.com
Foundation
Derek Bennett
Chief of Staff,
Iraq and Afghanistan
Veterans of America
Chris Thomas
Chuck Mortimore
Chief Innovation
Officer
The Sierra Club
VP, Product
Management
salesforce.com

5. Agenda
1
Introductions
2
Iraq & Afghanistan Veterans of America
3
The Sierra Club
4
Demo
5
Q&A

6. %
1
530,000+
Time • Equity • Product
Hours Service
$53M+
20,000
Grants
Nonprofit
organizations

7. Become A Connected Nonprofit
Transform Your Community. Prove your Impact.
Connected
Connected
Employees
Connected
Programs
Partners
Executive
Director
Finance
Communications
Research
Outreach
Development
Connected
Supporters
New Media
Volunteers
Connected
Community

8. Trends Of The Leading Nonprofit Innovators…
Serve
Case Management
Call Centers &
1-800 Hotlines
Innovate
Engage
Teaching & Learning
Programs
Email Marketing
Mobile Field Reporting
Social Media Engagement
Empower
Support
Social Intranet
Staff & Volunteer Hubs
Affiliate Services
Legislation & Policy
Tracking
Social Recruiting
Global Development
Programs
Data-driven Websites
Partner Communities
Constituent & Donor
Management
Member Communities
Training Services
Fundraising
Grants & Portfolio
Management
Events Management
& Ticketing
Nonprofit Impact
improved
efficiency
improved
effectiveness
improved
ability to
achieve mission

9. Derek Bennett
Iraq & Afghanistan Veterans of America
@dhb00

10. IAVA Overview
VISION:
An empowered generation of veterans who provide sustainable
leadership in their communities.
MISSION:
IAVA’s mission is to improve the lives of Iraq and Afghanistan
veterans and their families.
PROGRAM AREAS
Health
Education
Employment
Community
PROGRAM TYPES
Assistance
Advocacy
Awareness
"We’ve
got
your
back"
10

11. Post 9/11 Veterans: Less Geographic
Density, Younger
IAVA’s Average Member1
• Male (89%)
• 26-30 years old (33%)
• Iraq War Vet (68%)
• Served in the Army (68%)
• Student (37%)
• Has a Civilian Job (36%)
• Married w/ children (40%)
• Homeowner(45%)
• Political independent (35%)
• Registered to vote (90%)
"We’ve
got
your
back"
1.
Based
on
2013
Annual
Member
Survey
Data,
February
2013,
n=
4,104
11

12. 5
Most
Common
Injuries
How
to
address
without
increasing
stigma?
"We’ve
got
your
back"

13. I. IAVA Overview
IAVA’s Model
In Action:
The Veteran
Member
Engagement
Experience
Several key
points that we
rely on
Salesforce
"We’ve
got
your
back"
13

14. Connec1ng
Veterans
On
and
Off
Line
Our
Challenge:
Connecting
veterans
with
the
‘Sea
of
Goodwill’
in
the
country
and
to
each
other
Our
Solution:
A
digital
distribution
system

15. Upda1ng
Our
Online
Community

16. Successful
Beta:
Integra1ng
Key
Experiences
Leverages
Communities
platform
to
drive
new
engagement:
• ConQidential
forums
• Connection
to
resources
• Rucksack
integration
• Event
Integration
• Peer
ConQirmation
• Single
sign-­‐in
• Connection
to
supporters

17. Expanding
Features
on
the
2014
Roadmap

18. Ques1ons?
"We’ve got your back"

19. Chris Thomas
The Sierra Club
@cxthom

20. Digital
Strategies
We
Draw
Crowds
2.2m
reachable
on
our
lists
6m
annual
ac3ons
across
campaigns
and
poli3cs
$3m
annual
fundraising
online
40K
show
up
for
rallies
218K
on
Facebook

21. Digital
Strategies
We
Need
to
Build
a
Movement
While
we
enjoy
aGri3on
rates
lower
than
industry
standard
(1.65%
v.
1.09%),
we
need
people
to
s3ck
to
create
a
legi3mate
online
grassroots
movement.
21

22. Challenges
Rela1onships
Haven’t
translated
our
unique
ability
to
nurture
and
sustain
grassroots
rela3onships
in
the
online
world.
Linear
and
not
very
interac3ve
–
few
engagement
Paradigm
opportuni3es.
Clarity
Diverse
streams
Tech
Opaque
to
all
but
the
ini3ated.
We
need
to
open
the
doors,
be
transparent
and
invi3ng.
Technology
thrives
on
diversity,
variety
and
mul3plicity.
Outdated
systems
are
unsustainable
and
not
capitalizing
on
new
innova3ons.

24. Crea3ng
the
Bridge
PlaUorm
Offline
Bringing
It
All
Together
‣ The
power
of
the
Club
is
our
strong
offline
infrastructure.
‣ Salesforce
is
the
knowledge
base
of
the
Club.
Data
‣ Bridging
online
and
offline
is
our
greatest
strength.
Social/
Web
Email
Program

25. Demo: Chuck Mortimore
VP, Product Management
salesforce.com

26. Q&A